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The Communicator

The Communicator

27 episodes

1 month ago

Episode 25 of "The Communicator" is the season finale! Host Yesenia Reinoso focuses on crisis communications. She discusses its role, its ties to external communications, the best practices to implement, the future, and the types of crises to know about. Listen to both the Season 1 and Season 2 libraries available across podcasts and YouTube. Follow and hit those subscribe buttons! Have a question, comment, or topic? Yesenia also offers insight into the future of the audio series. Thank you f...

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Episode 25 of "The Communicator" is the season finale! Host Yesenia Reinoso focuses on crisis communications. She discusses its role, its ties to external communications, the best practices to implement, the future, and the types of crises to know about. Listen to both the Season 1 and Season 2 libraries available across podcasts and YouTube. Follow and hit those subscribe buttons! Have a question, comment, or topic? Yesenia also offers insight into the future of the audio series. Thank you f...

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Episodes (20/27)

The Communicator

Let's Communicate Crisis

Episode 25 of "The Communicator" is the season finale! Host Yesenia Reinoso focuses on crisis communications. She discusses its role, its ties to external communications, the best practices to implement, the future, and the types of crises to know about. Listen to both the Season 1 and Season 2 libraries available across podcasts and YouTube. Follow and hit those subscribe buttons! Have a question, comment, or topic? Yesenia also offers insight into the future of the audio series. Thank you f...

11 months ago

26 minutes

The Communicator

Let's Communicate Investor Relations

In Episode 24 (the penultimate) of "The Communicator," host Yesenia Reinoso tackles investor relations. She discusses its primary purpose, investor relations types, its role in financial and external communications, the best practices to implement, and its importance. Listen to the Season 1 library and the current eight episodes of the second season, now available across podcasts and YouTube. Follow and hit those subscribe buttons! Have a question, comment, or topic? Be ready for the Season 2...

11 months ago

28 minutes

The Communicator

Let's Communicate Community Relations

In Episode 23, host Yesenia Reinoso focuses on community relations, which are gaining steam across external communications circles, especially in the nonprofit space. She gives a general overview of the connection between nonprofits and community relations, the types of community, their importance, and the future. Note: She offers her thoughts on Hispanic Heritage Month. (This episode was recorded in early October). Listen to the Season 1 library and the seven episodes of the current season, ...

1 year ago

25 minutes

The Communicator

Let's Communicate PESO

In Episode 22, host Yesenia Reinoso offers the PESO in the PESO model. She talks about its four elements, how to best integrate them into a communications plan, and why it is critical in external communications. Listen to the Season 1 library and the six episodes of the current season, now available across podcasts and YouTube. Follow and hit those subscribe buttons! Have a question, comment, or topic? Email at yr.ymedia@gmail.com. LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Yesenia Reinoso⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠...

1 year ago

27 minutes

The Communicator

Let's Communicate MARCOM

We're back from our summer break with the second half of Season 2 of "The Communicator." In Episode 21, host Yesenia Reinoso tackles another external communications topic: marketing communications (MARCOM). She talks about its main function, the types of strategies, why it is important, and the difference between them. Listen to the Season 1 library and the first five episodes of the current season, now available across podcasts and YouTube. Follow and hit those subscribe buttons! Have a ques...

1 year ago

27 minutes

The Communicator

Let's Communicate CSR

In Episode 20 of The Communicator, host Yesenia Reinoso tackles a new external communications topic: corporate social responsibility (CSR). She talks about what it means, its impact, its strategic approach, its role, and its future. With that, we will return in the fall with all-new episodes. Season 2 of "The Communicator" has reached the halfway point. Listen to the Season 1 library and the first five episodes of the current season, now available across podcasts and YouTube. Follow and hit t...

1 year ago

28 minutes

The Communicator

Let's Communicate PR & MR: The Difference

In Episode 19 of "The Communicator," our host, Yesenia Reinoso, delivers an insightful conversation about the difference between public and media relations. She focuses on the scope, targeting, impact, and integration. With Season 2 of "The Communicator" underway, listen to the Season 1 library, now available across podcasts and YouTube. Follow and hit those subscribe buttons! Have a question, comment, or topic? Email at yr.ymedia@gmail.com. LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠Yesenia Reinoso⁠⁠⁠⁠⁠⁠⁠⁠⁠ ...

1 year ago

23 minutes

The Communicator

Let's Communicate the M and R

In Episode 18 of "The Communicator," our host, Yesenia Reinoso, shifts gears to another vital component within external communications—media relations. Yesenia highlights media relations, how to pitch to the media, build press relationships, cultivate thought leadership, and more. With Season 2 of "The Communicator" underway, listen to the Season 1 library, now available across podcasts and YouTube. Follow and hit those subscribe buttons! Have a question, comment, or topic? Email at yr.ymedia...

1 year ago

27 minutes

The Communicator

Let's Communicate the P and R

In Episode 17 of "The Communicator," our host, Yesenia Reinoso, goes in-depth about public relations - one of the most well-known areas within external communications. Yesenia focuses on what PR is, the strategies, incorporating PR into business plans, why PR, and many more. With Season 2 of "The Communicator" underway, listen to the Season 1 library, now available across podcasts and YouTube. Follow and hit those subscribe buttons! Have a question, comment, or topic? Email at yr.ymedia...

1 year ago

25 minutes

The Communicator

Let's Communicate External Communications!

We're back, and we can't contain our excitement. A new season has begun, and the 10-episode run of Season 2 brings us into the world of external communications. Our host, Yesenia Reinoso, gives an overview of external communications, the tactics, the impact, why it is important, and the primary areas of external communications to know. With Season 2 of "The Communicator" underway, listen to the Season 1 library, now available across podcasts and YouTube. Follow and hit those subscribe buttons...

1 year ago

28 minutes

The Communicator

The Communicator S2 Promo

Let's communicate "The Communicator," shall we? Season 2 premieres Monday, May 6th, across all podcast broadcast mediums and YouTube. Get ready for the 10-episode ride!

1 year ago

The Communicator

Let's Communicate The Press Release

In the Season 1 finale (Episode 15) of The Communicator, our host, Yesenia Reinoso, says thank you for being a part of the journey. Consider this episode the bridge to SEASON 2! The audio series will return in the spring of 2024. Until then, Yesenia talks about the most essential document of the PR arsenal - the press release. "The Communicator" embarks on its winter hiatus and preps for a 10-episode run next year. The Season 1 library is now available across podcast mediums and YouTube. Foll...

1 year ago

28 minutes

The Communicator

Let's Communicate Press Kit Basics

In Episode 14 of The Communicator, our host, Yesenia Reinoso, gives you the basics of press kits. The purpose, the importance of having one, and the time to build one, whether internal or external. All new episodes debut every 1st and 3rd Monday of the month. Season 1 ends on December 4th. Follow and hit those subscribe buttons! Have a question, comment, or topic? Email at yr.ymedia@gmail.com. LinkedIn - ⁠⁠⁠⁠Yesenia Reinoso⁠⁠⁠⁠ or ⁠⁠⁠⁠Y Communicate⁠⁠⁠⁠ Twitter - ⁠⁠⁠⁠@y_communicate⁠⁠⁠⁠ Instagr...

1 year ago

27 minutes

The Communicator

Let's Communicate Statements

In Episode 13 of The Communicator, our host, Yesenia Reinoso, gives the basics of a communications statement, the components, and why organizations should be prepared when one is needed. The 102 of statements. Hear this and our first eleven episodes across primary podcast mediums. All new episodes debut every 1st and 3rd Monday of the month. Follow and hit those subscribe buttons! Have a question, comment, or topic? Email at yr.ymedia@gmail.com. LinkedIn - ⁠⁠⁠Yesenia Reinoso⁠⁠⁠ or ⁠⁠⁠Y Commun...

2 years ago

23 minutes

The Communicator

Let's Communicate Plans

In Episode 12 of The Communicator, our host, Yesenia Reinoso, gives the lowdown on the definition of a communications plan, what's needed in formulating one, and why it is critical for organizations to have one. The introduction of communications planning. Hear this and our first eleven episodes across primary podcast mediums. All new episodes debut every 1st and 3rd Monday of the month. Follow and hit those subscribe buttons! Have a question, comment, or topic? Email at yr.ymedia@gmail.com. ...

2 years ago

21 minutes

The Communicator

Let's Communicate Media Literacy

In Episode 11 of The Communicator, our host, Yesenia Reinoso, gives the 101 on media literacy, its core components, and why it is essential to reintroduce it into communications circles. This is the first of many conversations about the subject. Hear this and our first ten episodes across primary podcast mediums. All new episodes debut every 1st and 3rd Monday of the month. Follow and hit those subscribe buttons! Have a question, comment, or topic? Email at yr.ymedia@gmail.com. LinkedIn - Yes...

2 years ago

26 minutes

The Communicator

Let's Communicate Multicultural Communications

September 15 through October 15 is Hispanic Heritage Month. In Episode 10 of The Communicator, our host, Yesenia Reinoso, gives the lowdown on multicultural communications, its purpose, and why it is essential to connect with Hispanic audiences. Hear this and our first nine episodes across primary podcast mediums. All new episodes debut every 1st and 3rd Monday of the month. Follow and hit those subscribe buttons! Have a question, comment, or topic? Email at yr.ymedia@gmail.com. LinkedIn - Ye...

2 years ago

25 minutes

The Communicator

Let's Communicate The Tools

In Episode 8 of The Communicator, our host, Yesenia Reinoso, discusses the communications tools every PR pro must have in their department and their purpose. Yesenia also offers some of her favorite resources. Hear this and our first seven episodes across primary podcast mediums. All new episodes debut every 1st and 3rd Monday of the month. Follow and hit those subscribe buttons! Have a question, comment, or topic? Email at yr.ymedia@gmail.com. LinkedIn - Yesenia Reinoso or Y Communicate Twit...

2 years ago

24 minutes

The Communicator

Let's Communicate About Ethics

September is Ethics Month, and in Episode 9 of The Communicator, our host, Yesenia Reinoso, reintroduces the need to bring ethical communications back into the messaging spectrum. She also offers her feelings about the current media landscape. Hear this and our first eight episodes across primary podcast mediums. All new episodes debut every 1st and 3rd Monday of the month. Follow and hit those subscribe buttons! Have a question, comment, or topic? Email at yr.ymedia@gmail.com. LinkedIn - Yes...

2 years ago

24 minutes

The Communicator

Let's Communicate The Workforce Environment

In Episode 7 of The Communicator, our host Yesenia Reinoso, discusses the new workforce environment and how communication pros can prepare and assist their colleagues in adapting to the work model of their choice with a clear communications message and strategy. Hear this and our first six episodes across primary podcast mediums. All new episodes debut every 1st and 3rd Monday of the month. Follow and hit those subscribe buttons! Have a question, comment, or topic? Email at yr.ymedia@gmail.co...

2 years ago

25 minutes