This A-to-Z communicaiton brief breaks down exactly how I would bring BlackBerry from the 2018 smartphone ashes to dominate the space once again in an ever-insecure cybersecurity space.
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This A-to-Z communicaiton brief breaks down exactly how I would bring BlackBerry from the 2018 smartphone ashes to dominate the space once again in an ever-insecure cybersecurity space.
Today I interviewed Kelvin Yip who is a senior partner at HYPERS Inc. which is a consumer data intelligence company in Shanghai China that partners with Cloudera and Hortonworks and collaborates closely with major players in the big data arena such as AWS, Microsoft and Intel to serve some of the largest companies in the world with marketing data.
Kelvin is not only is he the most connected person I have ever met - he is a powerhouse of an entrepreneur that originally got his start in San Francisco during the dot com boom and has done everything from working in tech, to owning restaurants and night clubs entertaining global celebrities. He bought his entrepreneurial spirit to the ad agency we both worked in while in Shanghai and talks about what he would change in the ad agency model (this gets really interesting). And we discuss his pragmatic approach to how startups and side hustlers can tackle branding and marketing in today's world.
The Comms Exec Podcast
This A-to-Z communicaiton brief breaks down exactly how I would bring BlackBerry from the 2018 smartphone ashes to dominate the space once again in an ever-insecure cybersecurity space.
