This is a conversation host Paul Peterson had with Jeff Johnson with the Local Leaders Podcast regarding the coffee industry, what it takes to get started, and best practices for continued success. This is a longer podcast than normal, so I hope you enjoy the conversation!
The Coffee Business Podcast! The only podcast that answers questions regarding all aspects of the coffee industry, from the corner store coffee shop, to roasting and logistics.
In answering the question, "How to promote your coffee business?", we are going to talk about three strategic areas to invest time, and then some free and low-cost tactics to deploy within each strategic area.
The 3 stratigic areas to promote your coffee business are:
1) Social Media
2) Gorilla Marketing
3) Loyalty…focus on your top customers.
Each strategic area will have a “Call to action” for you…so be ready to not only learn, but to think about how you can apply strategies for promotion to your own coffee shop or coffee business
Hosted by Paul Peterson, CEO and Founder of Wake Oasis Coffee. Wake Oasis Coffee is a laid-back, beach-inspired, specialty coffee business, focused on delivering the most amazing customer service and premium coffee drinks in a drive-thru and quick-serve environment.
So, you love coffee...we all do, but you now want to make coffee your career. Monetizing your passion comes with headaches, speed bumps and trip hazards. We will guide you through some of those issues to help you decide: If a coffee shop is a good passion business.
E-myth Revisted referenced in the podcase: https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280
You may have dreamed of owning a coffee shop, but how do you start fulfilling that dream? This episode will walk you through 5 key steps to defining and creating your coffee shop vision.
