The Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

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The Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

Darcy Sullivan, Online Marketing Strategist & SEO Expert // Propel Marketing & Design

177 episodes

2 days ago

If your clinic’s website just has a single “Services” page listing everything you offer, you might be holding your SEO back. In this episode, we’ll cover one of the simplest (and most overlooked) ways to help Google connect you with the right patients—creating one page per service or condition. You’ll learn: Why this page structure boosts your rankings in Google Search, Google Maps, and even AI-powered search resultsThe exact pages every clinic should have for services and conditionsHow this ...

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Entrepreneurship

All content for The Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers is the property of Darcy Sullivan, Online Marketing Strategist & SEO Expert // Propel Marketing & Design and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

If your clinic’s website just has a single “Services” page listing everything you offer, you might be holding your SEO back. In this episode, we’ll cover one of the simplest (and most overlooked) ways to help Google connect you with the right patients—creating one page per service or condition. You’ll learn: Why this page structure boosts your rankings in Google Search, Google Maps, and even AI-powered search resultsThe exact pages every clinic should have for services and conditionsHow this ...

Show more...

Entrepreneurship

Episodes (20/177)

The Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

Website Pages That Make Google Send You the Right Patients [Propel Playback]

If your clinic’s website just has a single “Services” page listing everything you offer, you might be holding your SEO back. In this episode, we’ll cover one of the simplest (and most overlooked) ways to help Google connect you with the right patients—creating one page per service or condition. You’ll learn: Why this page structure boosts your rankings in Google Search, Google Maps, and even AI-powered search resultsThe exact pages every clinic should have for services and conditionsHow this ...

3 days ago

12 minutes

The Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

5 Quick AI Hacks to Improve Your Google Business Profile & “near me” searches | Ep. 138

Five fast AI moves. One stronger Google Business Profile. More of the right patients finding you. This episode shows you how to use AI to keep your Google Business Profile Listing active and credible in a few minutes. You’ll hear the key areas where AI helps, the pitfalls to avoid, and the prompts waiting for you in the show notes. Press play and turn views into appointments. Episode webpage, resources, copy-and-paste promts, & more: https://propelyourcompany.com/gbp-ai-hacks/ Send ...

6 days ago

13 minutes

The Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

The Branding Decision That Shapes Your Patient Pipeline and Your Future Exit [Propel Playback]

The episode discusses the complexities of personal and company branding for clinic owners, highlighting the advantages and challenges of each approach. It emphasizes the importance of building trust and making informed decisions based on long-term goals. Episode webpage: https://propelyourcompany.com/personal-branding-vs-company-branding/ Here's what we're going over: Comparing personal branding to company brandingUnderstanding when to utilize personal brandingAnalyzing the challenges o...

1 week ago

8 minutes

The Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

How Clinics Can Rank in Nearby Cities (Even If You’re Not Located There) | Local SEO | Ep. 137

Learn how to improve your clinic’s local SEO and rank in nearby cities. Discover proven strategies to expand your reach, attract more patients, and grow your visibility beyond your location. Let’s say your clinic is based in one city, but many of your patients are willing to drive 20 or even 30 miles to see you. They know it’s worth traveling for high-quality care. The challenge is that when those same people search online, they often aren’t typing in your city’s name. They’re looking for s...

1 week ago

16 minutes

The Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

Are You Getting Patients from AI? Your Competition Is [Propel Playback]

AI-powered searches are changing how patients find (and choose) healthcare providers — and if your clinic isn’t showing up in those results, you’re already losing patients to your competitors. In this episode, you’ll discover: How AI tools like ChatGPT, Perplexity, and Google’s AI-driven results recommend local providersThe top signals AI looks for when deciding who makes the listSimple actions you can take to ensure your clinic is part of the conversation — not left out of itWhether you run ...

2 weeks ago

8 minutes

The Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

SEO 101: How to Improve Your Clinic’s Online Rankings (and Stay Visible in the Age of AI Search) | Healthcare SEO | Ep. 136

When it comes to getting your clinic found online, one question always comes up: “How do I improve my website rankings on Google?” Whether you’re a chiropractor, acupuncturist, physical therapist, or wellness practitioner, your potential patients are searching for your services right now. The key is making sure your website actually shows up when they do. That’s where SEO — search engine optimization — comes in. And today, SEO looks a little different than it used to. With AI-powered search t...

2 weeks ago

13 minutes

The Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

How to use video on your website to improve SEO and bring in more patients [Propel Playback]

If your clinic’s website isn’t using video yet, you’re missing one of the biggest opportunities to boost your visibility and connect with patients. In this episode, we break down how to strategically use video to improve your website’s SEO and patient experience. You’ll learn: How video content helps your website rank higher in Google search results10 smart ways to use videos on your website to attract and convert more patientsThe difference between short-form and long-form videos—and when to...

3 weeks ago

27 minutes

The Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

Google Business Profile Advanced Strategy: Supercharge Your Google Maps Presence with User-Generated Content | Ep. 135

Most clinic owners think optimizing their Google Maps presence ends after setting up their Google Business Profile, adding hours, and uploading a few photos. But if you stop there, you’re missing one of the biggest ranking opportunities on Google Maps. In this episode of The Clinic Marketing Podcast, you’ll learn advanced tactics to boost your visibility and credibility through user-generated content—reviews, photos, Q&A, and posts from your patients. Discover how to: Turn your Google rev...

3 weeks ago

14 minutes

The Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

Steal Your Competitors’ Best SEO Tactics (Legally!) [Propel Playback]

Ever wondered why other healthcare providers consistently appear at the top of search results while your clinic struggles to gain visibility? The answer lies in strategic competitor analysis—a powerful yet often overlooked aspect of local SEO. In this episode, we’ll break down exactly how to identify your real competitors, what to look for when analyzing their online presence, and how to use that information to improve your own SEO strategy. And stick around to the end, because I’ll be giving...

1 month ago

15 minutes

The Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

Why Your Clinic’s SEO Isn’t Working (and How to Fix It) | Healthcare Marketing | Ep. 134

Is your SEO plan really working—or are you just hoping it is? This episode breaks down the 10 biggest red flags that your SEO strategy might be missing the mark and exactly what to do about each one. You’ll discover how to identify issues like stagnant traffic, low conversions, outdated content, and missing local visibility—plus simple ways to fix them. From optimizing your Google Business Profile to improving your keyword targeting and refreshing old pages, you’ll get a clear action plan to ...

1 month ago

19 minutes

The Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

How to Build Trust Fast on Your Homepage [Propel Playback]

Is your clinic’s website homepage truly working for you—or is it driving potential patients away? Your clinic’s homepage is more than just a digital front door; it’s the first impression that can make or break patient trust. In this episode, we’re diving deep into the must-have elements and strategic tweaks that will turn casual website visitors into loyal patients. Discover the secret formula behind irresistible homepages, from mastering color psychology to creating seamless navigation that ...

1 month ago

20 minutes

The Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

Should You Really DIY Your Clinic’s SEO? | Ep.133

SEO is one of the most powerful ways to attract new patients to your clinic—but here’s the big question: should you handle it yourself or hire experts to do it for you? In this episode, we dive deep into the debate between DIY SEO vs. working with professionals, breaking down the pros, cons, and even a middle-ground option that gives you expert guidance without the overwhelm. You’ll learn: Why SEO is essential for clinics that want to be found on Google, Google Maps, and even AI-driven search...

1 month ago

9 minutes

The Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

How to Rank for “Near Me” Searches in Your Area [Propel Playback]

Today, we're diving into how clinic owners can optimize for "near me" searches to capture high-intent local patients actively seeking healthcare services in their area. Millions of daily searches like "chiropractor near me" or "acupuncturist near me" represent valuable opportunities to connect with patients ready to book appointments. The big question is—how do you make your clinic show up in those results? Let’s break it down. 💥 Episode webpage and show notes: How to Rank for “Near Me” Sear...

1 month ago

14 minutes

The Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

Navigating Google’s Suggested Changes to Your Google Business Profile Listing | Google Maps | GBP | Ep. 132

Google’s suggested edits to your Business Profile can hurt visibility, confuse patients, and cost revenue. Learn why these changes happen, how to set up notifications, and the exact steps to keep your clinic’s profile accurate and patient-ready. Episode webpage, blog & show notes: https://propelyourcompany.com/navigating-googles-suggested-changes-to-your-business-profile/ Other resources: Google Business Profile Guide: Boost Your Clinic’s Local SEOBoost Your Google Business Profi...

1 month ago

13 minutes

The Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

End the Year Strong: 10 Clinic Marketing Tips for Q4 [Propel Playback]

What if you could transform your Q4 marketing strategy and set the stage for a successful year ahead? Well, we’ve got some tips to help make it happen, and it’s a great time to get started! You can begin implementing these strategies now without tech-heavy requirements or significant time. The best part: Make these tips a regular occurrence, and every year will be set up for success. If you have a clinic ready to thrive, don’t miss out. Tune in to this episode of The Clinic Market...

1 month ago

6 minutes

The Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

Mapping Out Your Q4 SEO Plan: How Clinics Can Stay Ahead in Search | Ep.131

Get ahead of the curve before Q4 begins. This episode reveals how to create a powerful SEO plan that boosts visibility, attracts new patients, and prepares your clinic for a strong finish to the year and a successful start to 2026. Episode webpage, blog & show notes: https://propelyourcompany.com/q4-seo-plan/ 🎉Additional Resources: Ready to DIY? Grab The Ready. Set. Rank! Complete SEO Toolkit for Clinics.Want coaching and accountability? Join the Ready. Set. Rank! Accelerator ...

1 month ago

17 minutes

The Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

Google Business Profile: 5 Common Mistakes That Will Tank Your Google Maps Ranking [Propel Playback]

In this episode of The Clinic Marketing Podcast, we’re tackling the five most common Google Business Profile mistakes that keep clinics hidden from potential patients—and showing you exactly how to fix them. You’ll get quick, actionable tips to improve visibility in nearby searches, attract more patients, and stay ahead of the competition—no fluff, just results. Tune in now! Episode webpage & shownotes: https://propelyourcompany.com/google-business-profile-mistakes/ Ready to...

1 month ago

12 minutes

The Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

Hidden Price of Ignoring SEO: What Clinics Lose Without It | Ep.130

If your clinic isn’t showing up on Google, you’re handing patients and revenue to competitors. In this episode, you’ll hear why ignoring SEO costs more than you think and how optimizing your online presence drives real growth. You’ll discover: Why SEO matters for clinicsThe impact of skipping or pausing your SEO effortsHow to boost visibility, attract qualified patients, and increase revenueA simple way to calculate how much money you may be leaving on the tableWhether you’re curious about SE...

2 months ago

7 minutes

The Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

How Clinics Can Dominate Google Search, Google Maps & AI Search Results [Webinar]

NEW On-demand webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. Save your spot >> propelyourcompany.com/learn In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! SEO (Search Engine Optimization) is constantly evolving, but with the right tools, you can stay ahead of the ...

2 months ago

1 minute

The Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

Chiropractor SEO Strategies That Get Results [Propel Playback]

If you're a chiropractor trying to improve your website traffic and get more patients through Google, this episode is for you. Discover where most clinics go wrong with SEO — and the four key areas you should be focusing on instead. Episode Webpage & Show Notes: https://propelyourcompany.com/seo-for-chiropractors-what-works/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new p...

2 months ago

17 minutes