In this episode of The Clinic Boss Show, host Rick Lau sits down with Michelle from Play On Pediatrics, who scaled a 3,000 sq ft pediatric clinic into a thriving 20-provider powerhouse in under three years. Michelle shares how she and her business partner took a $350K leap before seeing their first patient, why they hired a full-time office manager before opening day, and how they filled their caseloads without spending a dollar on ads. She breaks down her grassroots doctor marketing playbook (including what to say during lunch & learns), the reason they don’t allow online booking for new patients, and how they turn social media into a global recruitment engine. You’ll also hear Michelle’s play-by-play on how they mentor and retain top pediatric clinicians, how her front desk team drives conversions (not just admin), and how tools like CallHero, Jane, and Google Drive run the clinic like a machine. If you’re launching a clinic, leading a team, or trying to scale without losing your culture, this is an episode you’ll want to take notes on. >> Free training for clinic owners: clinicowner.com >> Follow me on IG at: @thericklau >> Join the community: clinicaccelerator.com >> Stop missing calls with CallHero’s advanced phone system: mycallhero.com Chapters (01:00) Journey to Pediatric Practice Ownership (03:57) Building a Strong Partnership (07:00) Navigating the Challenges of Clinic Ownership (09:58) Marketing Strategies for Growth (13:03) Creating a Unique Clinic Environment (16:04) Client Acquisition and Community Engagement (19:10) Integrating Multidisciplinary Services (29:41) Navigating Therapy Services for Children (31:47) Triage and Initial Assessments (33:50) Online Booking and Patient Intake (35:32) Front Desk Operations and Training (38:10) Hiring Strategies and Early Decisions (40:59) Managing Growth and Staffing Challenges (43:28) Building a Diverse Team (46:19) Finding the Right Fit for Clinic Culture (48:28) Attracting and Retaining Talent (56:28) Connecting with the Community and Future Opportunities