Brent & Johnny welcome The Heels, a Canadian country vocal trio of Bobbi Smith, Brittni Fiddler, and Kyla Rawlins, to The Challenge, where they craft 5-6 different conceptual angles for a song titled "Twisted," sent in by CLIMBer, Tracy Richardson. Managed by Grand Slam Productions, Conway Entertainment Group, and Thompson Artist Management—the powerhouse team behind the rising stars Red Clay Strays and legends Alabama and Randy Travis—The Heels are a country music vocal trio that were crowned Country Group of the Year at the prestigious Josie Music Awards, held at the Grand Ole Opry House in Nashville. Their unforgettable performance of the chart-topping single "Hush Money, " which hit #1 in France, cemented their status as country music royalty. The Heels also took home the awards for Group of the Year, Music Video of the Year, and Emerging Artist of the Year at the BCCMA Awards in Canada. Their album “I Am” went viral on TikTok, racking up millions of views and earning top spots on iTunes Country charts in over ten countries, including #1 in France, #6 in Ireland, #10 in Belgium, and #13 in the UK. Their single “Take the Trailer” was added to the iHeart Radio network and is being played all over North America. Since setting up a secondary home in Nashville, The Heels have been an unstoppable new force, playing an average of 20 live shows per month. They continue to sell out iconic Nashville venues like The Bluebird Cafe and The Listening Room, showcasing their incredible live performances. Their latest single, “Love, Heals,” produced by legendary music icons Marti Frederiksen and Desmond Child, is making waves in the industry. Written by hitmakers Marcus and Levi Hummon (writers of Tim McGraw's "Cowboy in Me, "Dixie Chicks' "Cowboy Take Me Away") and Tom Douglas (co-writer of Miranda Lambert's "The House That Built Me"), this new track promises to be another standout in their growing discography. Connect with our guests, The Heels, here: Facebook: @TheHeelsMusic Instagram: @TheHeelsMusic TikTok: @TheHeelsMusic YouTube: @TheHeels Spotify: @TheHeels Website: https://www.theheelsmusic.com/ The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros "Create Leverage In The Music Business." We want you to win! About the hosts: Brent Baxter is an award-winning hit songwriter with cuts by Alan Jackson (“Monday Morning Church”), Randy Travis, Lady A, Joe Nichols, Ray Stevens, Gord Bamford and more.  He helps songwriters turn pro by helping them WRITE like a pro, DO BUSINESS like a pro and CONNECT to the pros.  You can find Brent at SongwritingPro.com/Baxter and  SongwritingPro.com. Johnny Dwinell owns Daredevil Production and helps artists increase their streams, blow up their video views, sell more live show tickets, and get discovered by new fans, TV and music industry pros. Daredevil has worked with artists including Collin Raye, Tracy Lawrence, Ty Herndon, Ronnie McDowell and others.  You can find Johnny at TheCLIMBshow.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

CLIMBers, this is the third episode of my series of the 39 Biggest Problems in Music. Are they problems? Are they blessings? Are they a curse? Is it a crisis? Does it mean danger for you, or is it an opportunity? It just all depends on how you tackle it and what the mindset is. We've had some great conversations, and we're gonna continue with numbers 18 through 22 on this episode right here! The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros "Create Leverage In The Music Business." We want you to win! About the hosts: Brent Baxter is an award-winning hit songwriter with cuts by Alan Jackson (“Monday Morning Church”), Randy Travis, Lady A, Joe Nichols, Ray Stevens, Gord Bamford and more.  He helps songwriters turn pro by helping them WRITE like a pro, DO BUSINESS like a pro and CONNECT to the pros.  You can find Brent at SongwritingPro.com/Baxter and  SongwritingPro.com. Johnny Dwinell owns Daredevil Production and helps artists increase their streams, blow up their video views, sell more live show tickets, and get discovered by new fans, TV and music industry pros. Daredevil has worked with artists including Collin Raye, Tracy Lawrence, Ty Herndon, Ronnie McDowell and others.  You can find Johnny at TheCLIMBshow.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

This is an excerpt from Songwriting Pro's "J.A.M. Session." (J.A.M. stands for "Just Ask Me," and it's our monthly members-only online Q&A Session.) If you'd like to watch the full J.A.M. Session, just log in to the Songwriting Pro Member Area. If you're not yet a Songwriting Pro member, NOW is a great time to start your 14-day FREE trial at SongwritingPro.com! The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros "Create Leverage In The Music Business." We want you to win! About the hosts: Brent Baxter is an award-winning hit songwriter with cuts by Alan Jackson (“Monday Morning Church”), Randy Travis, Lady A, Joe Nichols, Ray Stevens, Gord Bamford and more. He helps songwriters turn pro by helping them WRITE like a pro, DO BUSINESS like a pro and CONNECT to the pros. You can find Brent at SongwritingPro.com/Baxter and SongwritingPro.com. Johnny Dwinell owns Daredevil Production and helps artists increase their streams, blow up their video views, sell more live show tickets, and get discovered by new fans, TV and music industry pros. Daredevil has worked with artists including Collin Raye, Tracy Lawrence, Ty Herndon, Ronnie McDowell and others. You can find Johnny at TheCLIMBshow.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

CLIMBer! There are common myths that trip up a lot of songwriters, and maybe you're one of them. Well, believing them keeps you stuck, frustrated, and spinning your wheels. But, the truth is, pros know better. In this episode, we're going to bust five of the biggest myths about songwriting and show you what really works in the music business. So hang on tight. You want to listen to this one! The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros "Create Leverage In The Music Business." We want you to win! About the hosts: Brent Baxter is an award-winning hit songwriter with cuts by Alan Jackson (“Monday Morning Church”), Randy Travis, Lady A, Joe Nichols, Ray Stevens, Gord Bamford and more. He helps songwriters turn pro by helping them WRITE like a pro, DO BUSINESS like a pro and CONNECT to the pros. You can find Brent at SongwritingPro.com/Baxter and SongwritingPro.com. Johnny Dwinell owns Daredevil Production and helps artists increase their streams, blow up their video views, sell more live show tickets, and get discovered by new fans, TV and music industry pros. Daredevil has worked with artists including Collin Raye, Tracy Lawrence, Ty Herndon, Ronnie McDowell and others. You can find Johnny at TheCLIMBshow.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Brent and Johnny welcome Katie Cook to The Challenge, where they craft 5-6 different conceptual ideas for writing a song titled "Add A Little Cowboy". Katie started as an on-air talent at MTV in 2001. Then she became an on-air host at CMT for 23 years, where she interviewed Keith Urban, Nicole Kidman, Reese Witherspoon, Gwen Stefani, Susan Sarandon, Dolly Parton, George Clooney, and many more. Katie and her husband, Adam Shoenfeld, have an incredible musical duo project called SunKat, where you can experience her songwriting, singing, and musicianship skills. Additionally, Katie is a children's book author and painter. Her latest project is co-hosting the syndicated overnight country radio show, Up All Night with Scott Gaines. Connect With Our Guest, Katie Cook, Here: Facebook: @TheKatieCook Instagram: @TheKatieCook TikTok: @TheKatieCook Spotify: SunKat The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros "Create Leverage In The Music Business." We want you to win! About the hosts: Brent Baxter is an award-winning hit songwriter with cuts by Alan Jackson (“Monday Morning Church”), Randy Travis, Lady A, Joe Nichols, Ray Stevens, Gord Bamford and more.  He helps songwriters turn pro by helping them WRITE like a pro, DO BUSINESS like a pro and CONNECT to the pros.  You can find Brent at SongwritingPro.com/Baxter and  SongwritingPro.com. Johnny Dwinell owns Daredevil Production and helps artists increase their streams, blow up their video views, sell more live show tickets, and get discovered by new fans, TV and music industry pros. Daredevil has worked with artists including Collin Raye, Tracy Lawrence, Ty Herndon, Ronnie McDowell and others.  You can find Johnny at TheCLIMBshow.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

CLIMBers, there was a poll revealing "The 39 Biggest Problems In Music," and we've have been getting to the bottom of each one. Is it a blessing? Is it a curse? Is it a problem? A crisis? Or is it an opportunity? We're picking them off one by one. This will be 13 through 17. Hop on board! The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros "Create Leverage In The Music Business." We want you to win! About the hosts: Brent Baxter is an award-winning hit songwriter with cuts by Alan Jackson (“Monday Morning Church”), Randy Travis, Lady A, Joe Nichols, Ray Stevens, Gord Bamford and more.  He helps songwriters turn pro by helping them WRITE like a pro, DO BUSINESS like a pro and CONNECT to the pros.  You can find Brent at SongwritingPro.com/Baxter and  SongwritingPro.com. Johnny Dwinell owns Daredevil Production and helps artists increase their streams, blow up their video views, sell more live show tickets, and get discovered by new fans, TV and music industry pros. Daredevil has worked with artists including Collin Raye, Tracy Lawrence, Ty Herndon, Ronnie McDowell and others.  You can find Johnny at TheCLIMBshow.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

This is an excerpt from Songwriting Pro's "J.A.M. Session." (J.A.M. stands for "Just Ask Me," and it's our monthly members-only online Q&A Session.) If you'd like to watch the full J.A.M. Session, just log in to the Songwriting Pro Member Area. If you're not yet a Songwriting Pro member, NOW is a great time to start your 14-day FREE trial at SongwritingPro.com! The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros "Create Leverage In The Music Business." We want you to win! About the hosts: Brent Baxter is an award-winning hit songwriter with cuts by Alan Jackson (“Monday Morning Church”), Randy Travis, Lady A, Joe Nichols, Ray Stevens, Gord Bamford and more. He helps songwriters turn pro by helping them WRITE like a pro, DO BUSINESS like a pro and CONNECT to the pros. You can find Brent at SongwritingPro.com/Baxter and SongwritingPro.com. Johnny Dwinell owns Daredevil Production and helps artists increase their streams, blow up their video views, sell more live show tickets, and get discovered by new fans, TV and music industry pros. Daredevil has worked with artists including Collin Raye, Tracy Lawrence, Ty Herndon, Ronnie McDowell and others. You can find Johnny at TheCLIMBshow.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's guest, Dan Hodges, is an accomplished publisher and respected educator. He spent 30 years shaping songs and songwriters, helping deliver number one hits like Billy Currington's "Good Directions" and Kelsey Ballerini's "Dibs," along with cuts by artists from Reba to Keith Urban. He's also the founder of DHN Publishing and Consulting, President of the Music and Entertainment Industry Educators Association, and now, an Associate Professor of Music Business at Belmont University. The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros "Create Leverage In The Music Business." We want you to win! About the hosts: Brent Baxter is an award-winning hit songwriter with cuts by Alan Jackson (“Monday Morning Church”), Randy Travis, Lady A, Joe Nichols, Ray Stevens, Gord Bamford and more.  He helps songwriters turn pro by helping them WRITE like a pro, DO BUSINESS like a pro and CONNECT to the pros.  You can find Brent at SongwritingPro.com/Baxter and  SongwritingPro.com. Johnny Dwinell owns Daredevil Production and helps artists increase their streams, blow up their video views, sell more live show tickets, and get discovered by new fans, TV and music industry pros. Daredevil has worked with artists including Collin Raye, Tracy Lawrence, Ty Herndon, Ronnie McDowell and others.  You can find Johnny at TheCLIMBshow.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Brent & Johnny welcome CAA artist and Sony Music Publishing songwriter, Garrett Jacobs, to the Challenge. Together, they create 5-6 different conceptual angles for writing a song titled "Broken Keys," sent in by CLIMBer, DE Beeler. Garrett's Story: After graduating from high school, Garrett decided to make his first trip to Nashville, Tennessee, where he was invited to play a writer's round at the renowned Whiskey Jam. By the end of the night, he was scheduling writing sessions throughout the week. In the first of those sessions, our guest wrote what would become his debut single, "The Healing". Not long after the song was released, he signed deals with CAA and later with Sony Music Publishing. He recently released a single, "Just Like You", along with the music video, which was exclusively premiered on CMT. It debuted at number five on CMT's 12-pack countdown. He is currently writing and recording for future projects, taking his sultry pop sound to the next level. Connect With Garrett Jacobs Here: Facebook: @GarrettJacobsMusic Instagram: @Garrett.Jacobs TikTok: @Garrett.Jacobs Spotify: @GarrettJacobs YouTube: @GarrettJacobs The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros "Create Leverage In The Music Business." We want you to win! About the hosts: Brent Baxter is an award-winning hit songwriter with cuts by Alan Jackson (“Monday Morning Church”), Randy Travis, Lady A, Joe Nichols, Ray Stevens, Gord Bamford and more.  He helps songwriters turn pro by helping them WRITE like a pro, DO BUSINESS like a pro and CONNECT to the pros.  You can find Brent at SongwritingPro.com/Baxter and  SongwritingPro.com. Johnny Dwinell owns Daredevil Production and helps artists increase their streams, blow up their video views, sell more live show tickets, and get discovered by new fans, TV and music industry pros. Daredevil has worked with artists including Collin Raye, Tracy Lawrence, Ty Herndon, Ronnie McDowell and others.  You can find Johnny at TheCLIMBshow.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

CLIMBers! Let's continue with the list of problems here. A poll was conducted, and the most popular answers were distilled down to the 39 biggest problems in music. This episode covers problems 7-12. Brent and I are handling each one. Is it a blessing or a curse? If the problem is a crisis, does it mean danger or an opportunity? https://bit.ly/Ep496-39BiggestProblemsInMusic-7-13 Learn more about your ad choices. Visit megaphone.fm/adchoices

This is an excerpt from Songwriting Pro's "J.A.M. Session." (J.A.M. stands for "Just Ask Me," and it's our monthly members-only online Q&A Session.) If you'd like to watch the full J.A.M. Session, just log in to the Songwriting Pro Member Area. If you're not yet a Songwriting Pro member, NOW is a great time to start your 14-day FREE trial at SongwritingPro.com! The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros "Create Leverage In The Music Business." We want you to win! About the hosts: Brent Baxter is an award-winning hit songwriter with cuts by Alan Jackson (“Monday Morning Church”), Randy Travis, Lady A, Joe Nichols, Ray Stevens, Gord Bamford and more. He helps songwriters turn pro by helping them WRITE like a pro, DO BUSINESS like a pro and CONNECT to the pros. You can find Brent at SongwritingPro.com/Baxter and SongwritingPro.com. Johnny Dwinell owns Daredevil Production and helps artists increase their streams, blow up their video views, sell more live show tickets, and get discovered by new fans, TV and music industry pros. Daredevil has worked with artists including Collin Raye, Tracy Lawrence, Ty Herndon, Ronnie McDowell and others. You can find Johnny at TheCLIMBshow.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

CLIMBer! Today, we're joined by two trailblazers from Monarrch.com. They're helping reimagine how AI and artists can coexist- not in competition, but in collaboration. We're going to dig into the future of AI and music, what it means for songwriters, artists, indie artists, established artists, other intellectual property owners, and how creators could actually thrive in this new era. We're going to peek around the corner of the music industry, so let's get to it. The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros "Create Leverage In The Music Business." We want you to win! About the hosts: Brent Baxter is an award-winning hit songwriter with cuts by Alan Jackson (“Monday Morning Church”), Randy Travis, Lady A, Joe Nichols, Ray Stevens, Gord Bamford and more.  He helps songwriters turn pro by helping them WRITE like a pro, DO BUSINESS like a pro and CONNECT to the pros.  You can find Brent at SongwritingPro.com/Baxter and  SongwritingPro.com. Johnny Dwinell owns Daredevil Production and helps artists increase their streams, blow up their video views, sell more live show tickets, and get discovered by new fans, TV and music industry pros. Daredevil has worked with artists including Collin Raye, Tracy Lawrence, Ty Herndon, Ronnie McDowell and others.  You can find Johnny at TheCLIMBshow.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Brent & Johnny welcome hit songwriter, Scott Lindsey, to The Challenge. Scott was signed with Sony Music subsidiary, Slugfest Records, back in 2008, where he released a Top-40 radio single, "You Only Call Me When You're Drunk," and he toured with Jason Aldean and Chris Young to support that single. He was also 1/3 of the amazing but short-lived trio The Nashvillians. Since then, Scott's had a great run of cuts by Blackstone Cherry, The Bellamy Brothers, and major syncs with FOX's Monarch, and Amazon Prime's Yellowstone (a song he wrote with Kevin Costner). Together, the three of them cook up 5-6 different conceptual angles for writing a song titled "Crossroads and Crosses," sent in by CLIMBer, Martin Vipond. The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros "Create Leverage In The Music Business." We want you to win! About the hosts: Brent Baxter is an award-winning hit songwriter with cuts by Alan Jackson (“Monday Morning Church”), Randy Travis, Lady A, Joe Nichols, Ray Stevens, Gord Bamford and more.  He helps songwriters turn pro by helping them WRITE like a pro, DO BUSINESS like a pro and CONNECT to the pros.  You can find Brent at SongwritingPro.com/Baxter and  SongwritingPro.com. Johnny Dwinell owns Daredevil Production and helps artists increase their streams, blow up their video views, sell more live show tickets, and get discovered by new fans, TV and music industry pros. Daredevil has worked with artists including Collin Raye, Tracy Lawrence, Ty Herndon, Ronnie McDowell and others.  You can find Johnny at TheCLIMBshow.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

CLIMBers, there's a poll taken, and the most popular answers are out. We are going to discuss, according to you all, the 39 biggest problems in music...but the question is, is it a crisis or an opportunity? The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros "Create Leverage In The Music Business." We want you to win! About the hosts: Brent Baxter is an award-winning hit songwriter with cuts by Alan Jackson (“Monday Morning Church”), Randy Travis, Lady A, Joe Nichols, Ray Stevens, Gord Bamford and more.  He helps songwriters turn pro by helping them WRITE like a pro, DO BUSINESS like a pro and CONNECT to the pros.  You can find Brent at SongwritingPro.com/Baxter and  SongwritingPro.com. Johnny Dwinell owns Daredevil Production and helps artists increase their streams, blow up their video views, sell more live show tickets, and get discovered by new fans, TV and music industry pros. Daredevil has worked with artists including Collin Raye, Tracy Lawrence, Ty Herndon, Ronnie McDowell and others.  You can find Johnny at TheCLIMBshow.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

This is an excerpt from Songwriting Pro's "J.A.M. Session." (J.A.M. stands for "Just Ask Me," and it's our monthly members-only online Q&A Session.) If you'd like to watch the full J.A.M. Session, just log in to the Songwriting Pro Member Area. If you're not yet a Songwriting Pro member, NOW is a great time to start your 14-day FREE trial at SongwritingPro.com! The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros "Create Leverage In The Music Business." We want you to win! About the hosts: Brent Baxter is an award-winning hit songwriter with cuts by Alan Jackson (“Monday Morning Church”), Randy Travis, Lady A, Joe Nichols, Ray Stevens, Gord Bamford and more. He helps songwriters turn pro by helping them WRITE like a pro, DO BUSINESS like a pro and CONNECT to the pros. You can find Brent at SongwritingPro.com/Baxter and SongwritingPro.com. Johnny Dwinell owns Daredevil Production and helps artists increase their streams, blow up their video views, sell more live show tickets, and get discovered by new fans, TV and music industry pros. Daredevil has worked with artists including Collin Raye, Tracy Lawrence, Ty Herndon, Ronnie McDowell and others. You can find Johnny at TheCLIMBshow.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

CLIMBer! Imagine this...you co-write a Rascal Flatts smash that shoots to number one, your phone won't stop buzzing, and your career path looks like a ski jump, and then you walk away. Not because you hate the work necessarily, but because you're rebuilding the human that does the work. Today, we unpack the rare story in the music business, how to climb back with better songs, better systems, and a better heart. The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros "Create Leverage In The Music Business." We want you to win! About the hosts: Brent Baxter is an award-winning hit songwriter with cuts by Alan Jackson (“Monday Morning Church”), Randy Travis, Lady A, Joe Nichols, Ray Stevens, Gord Bamford and more.  He helps songwriters turn pro by helping them WRITE like a pro, DO BUSINESS like a pro and CONNECT to the pros.  You can find Brent at SongwritingPro.com/Baxter and  SongwritingPro.com. Johnny Dwinell owns Daredevil Production and helps artists increase their streams, blow up their video views, sell more live show tickets, and get discovered by new fans, TV and music industry pros. Daredevil has worked with artists including Collin Raye, Tracy Lawrence, Ty Herndon, Ronnie McDowell and others.  You can find Johnny at TheCLIMBshow.com. Connect With Chris Sligh Here: Facebook: @ChrisSligh Instagram: @ChrisSligh YouTube: @TheChrisSligh Website: https://www.chrissligh.org/home Spotify: @ChrisSligh Learn more about your ad choices. Visit megaphone.fm/adchoices

Brent & Johnny welcome songwriter and artist, Bias, to The Challenge. Bias made a national splash as a top nine standout on The Voice season 24, where Gwen Stefani dubbed him the country soul preacher. With unforgettable performances of "Where I Find God", "Need a Favor", and "Go Rest High on That Mountain", he moved millions with his raw, heartfelt delivery. Now with songs like the "Lake of Fire" and the blue-collar anthem "Bent But Ain't Broken", his momentum is only growing. Together, they craft 5-6 different conceptual angles for writing a song called "Already Paid". Learn more about your ad choices. Visit megaphone.fm/adchoices

CLIMBers, if you can get through The Dip...if you can keep going when the system is expecting you to stop, you will achieve extraordinary results. People who make it through the dip are scarce and therefore more valuable. What's the dip? Stick around and find out. CLICK HERE to purchase The Dip by Seth Godin Learn more about your ad choices. Visit megaphone.fm/adchoices

This is an excerpt from Songwriting Pro's "J.A.M. Session." (J.A.M. stands for "Just Ask Me," and it's our monthly members-only online Q&A Session.) If you'd like to watch the full J.A.M. Session, just log in to the Songwriting Pro Member Area. If you're not yet a Songwriting Pro member, NOW is a great time to start your 14-day FREE trial at SongwritingPro.com! The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros "Create Leverage In The Music Business." We want you to win! About the hosts: Brent Baxter is an award-winning hit songwriter with cuts by Alan Jackson (“Monday Morning Church”), Randy Travis, Lady A, Joe Nichols, Ray Stevens, Gord Bamford and more. He helps songwriters turn pro by helping them WRITE like a pro, DO BUSINESS like a pro and CONNECT to the pros. You can find Brent at SongwritingPro.com/Baxter and SongwritingPro.com. Johnny Dwinell owns Daredevil Production and helps artists increase their streams, blow up their video views, sell more live show tickets, and get discovered by new fans, TV and music industry pros. Daredevil has worked with artists including Collin Raye, Tracy Lawrence, Ty Herndon, Ronnie McDowell and others. You can find Johnny at TheCLIMBshow.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

CLIMBer, if your song doesn't make me feel something, I'm out. Doesn't matter how clever your rhyme is or how perfect your structure is; if I'm not moved, I'm not staying. So that's where the "So What" test comes in. Today, we're showing you how to spot the lines and ideas that fall flat, how to fix them, and write songs that people actually care about. The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros "Create Leverage In The Music Business." We want you to win! About the hosts: Brent Baxter is an award-winning hit songwriter with cuts by Alan Jackson (“Monday Morning Church”), Randy Travis, Lady A, Joe Nichols, Ray Stevens, Gord Bamford and more.  He helps songwriters turn pro by helping them WRITE like a pro, DO BUSINESS like a pro and CONNECT to the pros.  You can find Brent at SongwritingPro.com/Baxter and  SongwritingPro.com. Johnny Dwinell owns Daredevil Production and helps artists increase their streams, blow up their video views, sell more live show tickets, and get discovered by new fans, TV and music industry pros. Daredevil has worked with artists including Collin Raye, Tracy Lawrence, Ty Herndon, Ronnie McDowell and others.  You can find Johnny at TheCLIMBshow.com. Learn more about your ad choices. Visit megaphone.fm/adchoices