Send us a text In this episode, Bryan Amaral interviews Ruaraidh ("Rory") Grubb, CEO of Own-Kind, a UK-based clienteling and customer-engagement platform. Rory traces Own-Kind’s evolution from a 2018 “digital wardrobe” concept to a post-lockdown product-market fit that helps retailers deliver exceptional, content-rich customer experiences. Framing clienteling as a practice supported by software, Rory explains how Own-Kind shortens time-to-value for store associates and customers through...
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Send us a text In this episode, Bryan Amaral interviews Ruaraidh ("Rory") Grubb, CEO of Own-Kind, a UK-based clienteling and customer-engagement platform. Rory traces Own-Kind’s evolution from a 2018 “digital wardrobe” concept to a post-lockdown product-market fit that helps retailers deliver exceptional, content-rich customer experiences. Framing clienteling as a practice supported by software, Rory explains how Own-Kind shortens time-to-value for store associates and customers through...
10 Clienteling Best Practice - Pre-Implementation - Part 1 of 3
The Clienteling Podcast
24 minutes
5 years ago
10 Clienteling Best Practice - Pre-Implementation - Part 1 of 3
Send us a text Clienteling Best Practice Series: Part 1 - Pre-Implementation Part 2 - Implementation & Go-Live Part 3 - Engagement and Selling In this episode of The Clienteling Podcast, Bryan Amaral highlights those topics that must be considered prior to implementation of a successful Clienteling project. 1. Vision, Alignment and Baseline Metrics: • A thoughtful approach with a disciplined methodology • What is the Vision for your brand? Wh...
The Clienteling Podcast
Send us a text In this episode, Bryan Amaral interviews Ruaraidh ("Rory") Grubb, CEO of Own-Kind, a UK-based clienteling and customer-engagement platform. Rory traces Own-Kind’s evolution from a 2018 “digital wardrobe” concept to a post-lockdown product-market fit that helps retailers deliver exceptional, content-rich customer experiences. Framing clienteling as a practice supported by software, Rory explains how Own-Kind shortens time-to-value for store associates and customers through...
