In this conversation, Chase Merrill and Colin Reich discuss various aspects of fitness, nutrition, and personal branding.

Colin shares his experience with fasting, the importance of tracking nutrition, and the challenges of Ironman training.

They delve into the mental toughness developed through sports and the significance of authenticity in building a personal brand.

Colin emphasizes the need for coaches to empower clients with knowledge about their nutrition and the role of AI in fitness coaching.

The discussion also touches on the importance of community and connection in the coaching process.