In this episode, Nathan and Ned rip the lid off one of the biggest lies in business—that marketing is your silver bullet. Spoiler: it’s not. If your brand isn’t rooted in something real, no campaign can save you.
This conversation dives into why the true engine of brand momentum is belief—starting with the founder. From early adopters and influencer strategy to co-creation, community, and the unavoidable tension of building something worth following, this one calls you out and calls you up.
In this episode, you’ll learn:
Why your “marketing problem” is really a lack of clarity and conviction
How to target early adopters and build a brand movement, not just a business
The role of cognitive dissonance in branding (and why it’s a feature, not a bug)
How to stop outsourcing belief and start bleeding your brand from the inside out
What it means to co-create with your community without diluting your voice
If nobody’s responding, maybe it’s not your funnel.
Maybe it’s that you haven’t built anything worth believing in.
Connect with Ned on LinkedIn: https://www.linkedin.com/in/nedarick/
Connect with Nathan on LinkedIn: https://www.linkedin.com/in/nathanbourne/