The first 7 days of your lead's interaction with your small business is the most crucial. This is the highest peak of their attention, and attention is what your business is competing for.
The problem small business owners have is that they struggle to build an efficient system that can capitalize on initial interest, but also grow that interest to turn the prospects into committed buyers. They essentially cast a fishing net that has holes in it, only to wonder why there are no fish when they reel it in.
In this episode, we talk about 3 big ideas to help you understand the importance of the first 7 days of your prospect's attention, and map out a 7-day process to make every step the most impactful.
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