Michael Jacobson – CEO of French Florist on Turning His Uncle’s Struggling Flower Shop into a $9.5M Powerhouse

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The Casey Adams Show

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My name is Casey Adams, and over the past six years I've been fortunate to have incredible conversations with some of the most successful entrepreneurs in the world, and on my podcast, I'm sharing those insightful conversations with you. Listen anywhere you get your podcast, and please rate and review the podcast if you enjoy it!

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Michael Jacobson – CEO of French Florist on Turning His Uncle’s Struggling Flower Shop into a $9.5M Powerhouse

The Casey Adams Show

50 minutes 2 seconds

2 months ago

Michael Jacobson – CEO of French Florist on Turning His Uncle’s Struggling Flower Shop into a $9.5M Powerhouse

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Michael Jacobson, CEO of French Florist, joins the show to share how he transformed his uncle’s struggling flower shop into a $9.5M+ floral powerhouse and is now leading its national franchise expansion. He breaks down the role of proprietary technology, scaling systems, and creating a values-first brand in a traditionally overlooked industry. Michael also opens up about entrepreneurship, the emotional side of customer loyalty, and the lessons learned from reinventing a family business into a modern, thriving brand.

Learn more about French Florist

Chapters00:00 Introduction to French Florist and Michael's Journey01:07 Acquisition of the Family Business04:36 Identifying Opportunities in the Floral Industry09:02 Challenges and Innovations in the Floral Business11:01 The Importance of Customer Experience16:29 Shifting Consumer Behavior Towards Flowers23:14 Navigating Supply Chain Challenges26:28 Growth Strategies and Revenue Generation32:26 Franchise Model and Community Building38:45 Personal Reflections and Future Vision