Today on The Casey Adams Show, I sit down with Matthew Roberts — Co-Founder and CEO of Cometeer, the flash-frozen coffee company redefining how we experience a perfect cup. In this episode, Matthew shares how a college idea led to a partnership with specialty coffee legend George Howell, and how they discovered a way to preserve flavor and aroma better than any other method. We talk about the role of technology in creating Cometeer’s cryogenic brew process, the brand’s journey from concept to category pioneer, and how storytelling, science, and simplicity are reshaping the future of coffee. Whether you're a founder, a coffee lover, or both — this episode is packed with insight.
Try Cometeer: https://cometeer.com/
Follow Matthew Roberts: https://www.linkedin.com/in/matthew-roberts-35567725/
Chapters:
00:00 Introduction to Cometeer and Its Unique Concept
03:04 The Journey of Innovation in Coffee
06:02 Meeting George Howell: A Turning Point
08:54 The Science Behind Flash Frozen Coffee
11:53 Building Cometeer: From Concept to Reality
14:58 Investor Insights and Early Challenges
17:50 Marketing Strategies and Customer Engagement
20:53 Personal Connection to Coffee and Its Evolution
23:39 The Coffee Experience: Beyond the Basics
25:34 The Journey to Specialty Coffee
27:25 Kids and Coffee: A New Generation
31:29 Trends in the Coffee Industry
36:29 Building Relationships with Farmers
44:53 Lessons Learned in Business
46:56 The Future of Cometeer and Coffee Innovation