Welcome to the final episode of The Businessology Show! After an incredible 12-year journey, Jason brings this era to a close with guest, Caroline Johnson. Caroline, co-founder of The Business Model Company, navigates through the essential shifts agencies must make—from time-based to value-based pricing, and from service-centric to solution-oriented models. She emphasizes the need for agencies to reclaim their commercial confidence, innovate within uncontaminated spaces, and repurpose staff to drive meaningful change without substantial financial burdens. Join us as we explore the journey toward business transformation, the importance of leadership ambition, and the readiness required for agencies to evolve successfully. It’s a conversation packed with actionable insights and a fitting conclusion to the legacy of The Businessology Show.

Welcome back to The Businessology Show! In today’s episode, Jason chats with Joan Herlong, CEO of Herlong Sotheby’s International Realty, about what it takes to run a successful real estate business. Joan dives into the importance of integrity, personalized service, and continuous learning in the ever-changing real estate market. She also shares insights from her book, As Is: An Insider's Guide to Real Estate, offering tips to elevate business practices! Don’t miss out!

Welcome back to The Businessology Show! Leadership coach and entrepreneur Jen Dary joins Jason to dive into the unique challenges and needs of entrepreneurs with ADHD. Exploring how structure, delegation, and direct communication can make a significant difference, Jen shares her expertise in coaching professionals with ADHD, discussing the balance between self-regulation and external support, especially in remote work environments. Jen also highlights the importance of building trust within teams and strategically managing personal well-being to prevent burnout. This insightful conversation offers practical advice for creating more inclusive and supportive professional settings. Whether you're an entrepreneur, manager, or someone navigating the complexities of ADHD, this episode is packed with valuable takeaways to enhance your leadership approach!

Welcome back to The Businessology Show! In today's episode, our special guest is Will Stewart, here to introduce us to the intricate world of film production. Will illustrates the role of a director and the necessity of meticulous planning in teaching creativity and the art of selling creative services. Join Jason and Will as they uncover the trials and triumphs of transitioning from a freelance venture to a thriving company, the significance of pre-production in big projects, and the strategic shift required of a CEO. Whether you're navigating the demands of creative work or scaling your business with systematic solutions, this episode offers invaluable insights into sustaining long-term value that will elevate your understanding of the creative industry.

Welcome back to another episode of The Businessology Show! Jason and Jen, COO and partner of video production company, 9/8 Central, dive into the art of seamless project management and the intricacies of video production. Jen shares her journey from chaos to structured success, leveraging lessons from past agencies to build efficient processes. They also uncovered how client comfort and transparency are paramount, and the steps they take to ensure every project runs smoothly, from initial planning to final handoff. Dive into this episode for more insights on mastering your business operations!

Welcome back to The Businessology Show! In today's episode, Mary-Ann Pruitt joins us to discuss the world of media management within agencies. She shares her expertise on the intricacies of adjusted gross income (AGI) on a departmental level and the evolving demands of clients for sophisticated expertise in media. Jason and Mary-Ann illuminate the complexities of precision targeting in digital media, highlighting the generational differences in attitudes toward ad targeting. They explore the financial risks in media management and emphasize the importance of strategy and partnership in managing clients long-term. Join Jason in this episode of Buinessology as he unravels the intricacies of modern media management and strategies for client success!

Welcome to another insightful episode of The Businessology Show! In today's episode, we are thrilled to feature Brian Williams, an esteemed author, and industry expert in sales and management consulting, who also happens to own multiple thriving businesses. Jason and Brian discuss how sales and negotiation are intertwined and that trust is key in overcoming the public's general mistrust of salespeople. Brian emphasizes the dangers of personal lifestyle expansion mirroring business growth and the value of maintaining a minimalist lifestyle during the early stages of building a business. This episode is a goldmine for anyone navigating the entrepreneurial landscape, offering actionable insights on overcoming failures, mastering sales, and making informed business decisions!"

Welcome to another insightful Businessology lesson! Today, we're diving into the topic of scope creep – a common challenge that many businesses face. It’s important to set your team up to strike a balance between exceeding client expectations and safeguarding the financial health of the business. That's where clear communication and boundary-setting come into play. By educating your team members about the importance of sticking to the agreed-upon scope of work, you empower them to recognize when they're veering off course and take corrective action. Ultimately, hitting the "scope wall" isn't a sign of failure – it shows that your team is committed to delivering value to clients while also respecting the boundaries of the contract. So, the next time you find yourself navigating the murky waters of scope creep, remember that it's an opportunity for growth and learning.

Today, we're diving into the world of agency benchmarks and why they're crucial for your agency's success. Metrics are like the GPS for your business journey. They help you navigate through the twists and turns of entrepreneurship, guiding you towards gaining a deeper understanding of your business and the way it works. Now, agency benchmarks take this concept a step further. These benchmarks are tailored to the specific needs and trends of the agency industry, providing a guide to identify areas of strength and areas that may need improvement. Are you ready to harness the power of metrics and take your business to new heights? Get ready to learn, grow, and transform your business like never before!

Welcome to another episode of The Businessology Show! Jason explores the entrepreneurial journey and best practices for scaling businesses with special guest, Parker Cox. Parker shares his insights and experiences from managing multiple ventures—including property management, digital marketing, and offshore recruiting. Tune in as they explore key topics such as the importance of accountability, creating stable cash flows in ""boring"" businesses, and the significance of robust operations and team structures. Parker sheds light on his hold company strategy, emphasizing his preference for strategic involvement over day-to-day operations, and discusses balancing professional goals with personal life. They’ll dip into effective leadership, the impact of transparency and accountability, and strategic calendar management. Listen now and gain actionable insights and inspiration for your entrepreneurial endeavors!

Tracking your team's capacity might seem like a daunting task, but fear not – Jason's got your back! Building trust and collaboration between team members and leaders is key. It's important to remember that sometimes, team members themselves might not realize they're struggling. That's where you, as a leader, step in. So, join Jason on this journey as we explore practical strategies for tracking and optimizing your team's capacity. Together, we'll empower your team to thrive in a balanced and productive work environment.

Welcome to another Businessology lesson, where we dive into the age-old conundrum of juggling creativity and efficiency within agencies and teams. It's a delicate dance, but fear not, we're here to guide you through. Now, we all know the battle between letting those creative juices flow and hitting those pesky deadlines. Your team might be itching for more time to finesse their work, but sometimes you've gotta remind them that perfection isn't always the goal – sometimes "good enough" is, well, good enough! Throughout our chat, we'll be uncovering the secrets to finding that sweet spot between creativity and efficiency. It's all about teamwork, folks! After all, the key to success lies in striking that perfect balance."

Hey folks! Ever find yourself wondering when it's the right time to give your business's financials a good once-over? Well, you're in luck because Jason's here to spill the beans on all things numbers! In this video, we dive deep into the importance of doing an internal review for your books, bookkeeping, and financials. Trust us, getting your records in order isn't just about seeing your losses and profits – it's about unlocking the true potential of your business! And guess what? Investing in an accountant can be a game-changer. We're not just saying that because we're an accounting firm – they're like financial wizards who help you align your goals, set benchmarks, and make sense of those daunting numbers. So tuck in and let's learn how to decode those numbers together.

Join Jason as he explores the diverse landscape of business growth, where each company's journey is unique. From expanding teams to venturing into new markets, growth takes various forms. In this enlightening discussion, Jason emphasizes the role of contractors in fulfilling the needs of flex labor – a crucial component in scaling your operations efficiently. Learn why contractors are ideal for specialized tasks requiring expertise beyond your current team's capabilities. Ready to elevate your business to new heights? Embrace change and experimentation as Jason shares insights on trying new approaches and pushing boundaries. Whether you're exploring innovative marketing techniques or expanding into untapped markets, embracing growth means stepping out of your comfort zone. Tune in for practical tips and inspirational advice to propel your business forward.

Welcome to The Businessology Show! In this episode, we dive deep into the intricacies of leadership and operational challenges that agency owners face, especially as we approach an economically uncertain 2024. Our guest, Karl Sakas an expert in agency consulting shares invaluable insights on distinguishing between being a manager and a leader, and how this understanding can dramatically reshape your approach to business growth and personal work-life balance. Jason and Karl discuss the strategic timing for hiring pivotal roles, the effectiveness of combining full-time employees with contractors, and the essential mindset shifts required for delegating effectively without abdicating responsibility. They'll touch on the balance between operational think-tanks and the psychological impact of leading a team, also delving into the necessity of long-term financial planning, which includes comprehensive exit strategies to secure both personal and business financial futures. Whether you're an agency owner wrestling with scaling your business or an enthusiast fascinated by agency dynamics, this episode promises a wealth of knowledge and practical strategies to navigate the complexities of leadership and agency growth. Tune in to empower yourself with the tools to not just survive but thrive in challenging times. Resources: Free resources for agencies from Karl Sakas | https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fsakasandcompany.com%2ffree-resources-for-agencies%2f&c=E,1,jryt707u2EdkFQ-0RR_Gl3AOOlYwhSUTSF8nz-DQ5th9ZJh4JpSibN0qxTuK3xfA2PO5zCd06HFDFdj-yWCqBjJQQjqaGyzghybK5wUlCw,,&typo=1 Article: Should you be a Front-End, Back-End, or Full-Stack agency? | https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fsakasandcompany.com%2fagency-models%2f&c=E,1,A16nThcKeRBRvAIYh2eMPu_QCYFVdoYK1YZu8UWXMwwA3y2ZhNGAHMh2omqnBj8cP74KP8trdrQ-dcpzEOyUjOFmcs-xzz00Uk2nh7I4D3BKYDSITnYMK3E_7LNN&typo=1 Template: Envision your ideal agency, with an Advance Retrospective | https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fsakasandcompany.com%2fusing-advance-retrospectives%2f&c=E,1,9V-_rYlfIp1Wq8QvpjGY_PoO7N3uHrzNzglaXl1xTizdH42KmK9Ftpf7eU8tNdfaPqRCS-48spYLYED4Ye0tqKkfPfbGS6hPEdKPtYAZ1KXLJtLyTmU,&typo=1 Book: Work Less, Earn More: How to Escape the Daily Grind of Agency Ownership | https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fsakasandcompany.com%2fusing-advance-retrospectives%2f&c=E,1,9V-_rYlfIp1Wq8QvpjGY_PoO7N3uHrzNzglaXl1xTizdH42KmK9Ftpf7eU8tNdfaPqRCS-48spYLYED4Ye0tqKkfPfbGS6hPEdKPtYAZ1KXLJtLyTmU,&typo=1 Training: Manager Tools management training | https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fmanager-tools.com%2ftraining%2fvirtual-effective-manager-conference&c=E,1,tzZsBxO94azGgaIR9uiaN7Wq0ymZmDBbms_4PTL22-pGzwzsB9UuNAaQDZZk6ionXvyMiYaopkfVWN5YAMu14JhhzkUTFMwawXPf29AeO7a8R-wbiohRlgPjjy-Q&typo=1 Workshop: Control (and Maximize) Your Agency's Exit | https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fsakasandcompany.com%2flp%2fget-notified-exit-prep%2f&c=E,1,HZAzj1EoHKGJU6Vi1zEBDPtP4u1bKL65mUFa94QtbHizH9bi5361XFFdc9P-oC_hnqPz7wXZKyEF5Gg5bQUXJhhvVgK_W8SwsSmClIh2Bb7i8Fp-YLv7cA,,&typo=1

Join Jason as he dives into the inevitable truth of making mistakes while navigating the journey of business growth. Even the seasoned pros like Jason aren't immune to ""oopsie" along the way. Jason shares valuable insights on the importance of taking a step back before making significant moves, such as niching into a market. Discover why it's crucial to strike a balance between narrowing your market focus and avoiding the pitfall of niching too fast. Embrace the learning process as Jason discusses the integral role of mistakes in honing your strategies and finding what truly works for your business. Tune in for practical advice and wisdom to navigate the ups and downs of entrepreneurship.

Business growth can be tricky to navigate as a creative entrepreneur. In this episode, Jason dives into one of the common mistakes many creative business owners make: getting too caught up in the creative work for too long. He explores why creatives, especially for those who started as designers, are often driven by a deep passion and skill for the artistic endeavors of the business. Jason unpacks the fears associated with delegating client relationships and the challenges of hiring the first team member. His solution? A growth hack – hiring someone. This crucial step not only involves defining roles and responsibilities but also prompts a shift in mindset from being a creative technician to a strategic business owner. Keep in mind, the key is to scale your innovative business thoughtfully and efficiently.

Jason is diving deep into the practical impact of inflation on creative marketing agencies. Join us as he breaks down how decisions made by the Federal Reserve directly shape the landscape for creative marketing agencies, while offering invaluable insights on navigating these economic changes. In this episode, you'll uncover a comprehensive understanding of how inflation intertwines with our economy's growth. We'll also explore the immediate effects of Fed rate hikes on creative and marketing agencies, shedding light on how these changes influence client spending, marketing initiatives, and team expansion. Plus, gain insights from agency entrepreneurs on navigating the uncertainties brought about by economic shifts, emphasizing the significance of stability during such times. Don't miss out on this insightful discussion—hit play and gain a deeper understanding of how inflation impacts the world of creative marketing agencies!

Welcome back to The Businessology Show! Get ready for an exciting episode featuring Jackie Green, the dynamic CEO of Behind the Design. Jackie brings a wealth of experience from her corporate marketing, commercial design, and teaching background, making this discussion a must-watch for all creatives and entrepreneurs! Jackie shares invaluable insights on the importance of effective client communication during the often-disruptive home construction process. She also dives into educational resources available for designers, covering everything from branding and software mastery to free content that can give your business the competitive edge it needs. Settle in as Jason and Jackie also explore identifying your ideal clients, conquering fear in decision-making, and establishing robust systems for business growth. Get ready to ignite your passion for design, offload stress, and elevate your business game with the Businessology Show's transformative insights.

Sit back as Jason takes a journey through the latest business trends and practical insights tailor-made for entrepreneurs and small business owners just like you! We're breaking down the outlook for the year 2024 and what it means for businesses everywhere. Jason also discusses the potential impact of the Federal Reserve's decisions on interest rates, the job market, and the overall economy. Plus, we'll dish out some savvy strategies for small businesses to stay afloat, including tips on stability, client retention, debt management, and planning for future growth. Join our friendly conversation as we dissect the lessons and expectations for entrepreneurs in the exciting year ahead.