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The Business Storytelling Podcast
Trappe Digital LLC
787 episodes
6 days ago
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world. A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
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Marketing
Business
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All content for The Business Storytelling Podcast is the property of Trappe Digital LLC and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world. A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
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Marketing
Business
Episodes (20/787)
The Business Storytelling Podcast
720: How to connect business storytelling to revenue

You are now telling your business stories, getting potential customers' attention. But how do you truly turn content into revenue? Sheri Otto, a growth strategist for B2B founders and businesses, primarily in tech, joins me to share what she knows works and what doesn't.Join us for Episode 720 of "The Business Storytelling Podcast".


Connect with Sheri here: growthlanestrategies.com


Skip to other content

  • Content with purpose drives real results (1:48)
  • Using AI to analyze data, not just create content (3:59)
  • Measuring success beyond numbers (6:54)
  • The overlooked middle funnel opportunity (11:07)
  • Re-engaging dormant contacts for revenue (16:12)
  • Setting realistic timelines for content ROI (20:07)
  • Progress over perfection in content creation (22:49)
  • Maximizing value through content repurposing (23:32)
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2 months ago
23 minutes 59 seconds

The Business Storytelling Podcast
719: Reviving the American Dream: The story of the Vortic Watch Company

RT Custer, co-founder and CEO of the Vortic Watch Company, joins me on Episode 719 of "The Business Storytelling Podcast" to share how he brought the company's products to market and continues to be a success with customers.

Shop for your one-of-its-kind watch here: https://vorticwatches.com


Skip to a specific section of the conversation:


(0:44) The concept behind Vortic Watch Company: Transforming antique pocket watches into wristwatches


(4:43) Origin story: How a conversation on a Penn State golf course sparked the business idea


(7:36) Target market and watch sizes: Who wears Vortic watches


(8:25) Marketing strategy and getting featured on Jack Ryan with John Krasinski


(11:37) The Military Edition watches: Special timepieces from WWII B-17 bombers


(13:44) History of pocket watches: From mobile timekeeping to modern wristwatches


(17:33) Why Vortic focuses exclusively on American-made pocket watches


(19:11) Engineering and design: How pocket watches are transformed into comfortable wristwatches


(22:09) How customers choose their Vortic watches: The importance of personal connection and story



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2 months ago
24 minutes

The Business Storytelling Podcast
718: What's good AI prompt writing?

Emanuel Rose returns to "The Business Storytelling Podcast" for Episode 718 to discuss how you can improve your AI prompts to get better results. Join us and grab a copy of his book on the topic here:https://amzn.to/3Ey5I9a

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2 months ago
21 minutes 7 seconds

The Business Storytelling Podcast
717: Is copywriting a good career?

Join me on this solo episode of "The Business Storytelling Podcast" to look at the numbers, the jobs out there and discuss what makes a good copywriter and who all does copywriting nowadays.


Jump to specific chapters:


(0:22) Evolution of Copywriting

- Changes from traditional journalism to modern digital tools

- Impact of technology on writing processes

- Speed vs quality expectations


(4:02) Job Market Analysis

- Number of copywriter positions on LinkedIn

- Difference between "copywriter" and "copywriting" roles

- Various job titles that include copywriting duties


(8:15) Modern Copywriting Requirements

- Cross-channel expertise

- Digital and physical content creation

- Platform-specific writing considerations


(12:30) Data and Analytics in Copywriting

- Importance of metrics

- Challenge of measuring multi-channel campaigns

- Balance between creation and analysis


(15:45) Role Evolution and Job Requirements

- Perfectionism vs productivity

- Grammar and editing expectations

- Years of experience needed

- Integration with strategy and data analysis


(18:20) Tools and Technology

- AI tools for content creation

- Transcription services

- Video editing capabilities

- Avatar creation tools


(20:45) Career Outlook and Conclusions

- Number of people with copywriting in their titles

- Job market realities

- Career viability assessment

- Changing expectations in the field


More episodes:http://christophtrappe.com/podcast

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2 months ago
23 minutes 16 seconds

The Business Storytelling Podcast
716: Podcasters highlight their favorite non-profits during Podcasthon 2025

Jeremie Mani, founder of Podcasthon, joins me on Episode 716 of "The Business Storytelling Podcast" to give us the details of how hundreds of podcasts are participating in this event in March.

Participate here: http://podcasthon.org

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3 months ago
22 minutes 49 seconds

The Business Storytelling Podcast
715: "We Tried That Once" And Other Excuses That Sabotage Business Success!

We've all probably heard the excuses of why something can't be done ... and then somebody else does it. Sigh. Larry Mietus, author of "We Tried That Once" joins me to discuss strategies to swat down excuses and get stuff done. Joins us.


Grab a copy of his book here: https://amzn.to/40Jcim0

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3 months ago
24 minutes 29 seconds

The Business Storytelling Podcast
714: How to measure the impact of SEO

Brian Piper, author and director of content strategy, joins me on Episode 714 of "The Business Storytelling Podcast" to discuss ways to measure SEO performance. With the emergence of AI, this is becoming a more nuanced area. Join us and grab a copy of his book "Epic Content Marketing" here: https://amzn.to/3C6wFA8

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3 months ago
24 minutes 6 seconds

The Business Storytelling Podcast
713: AI and Copyright - How does it all work?

Christopher Penn returns for Episode 713 of "The Business Storytelling Podcast" to fill us in on what we must know when it comes to creating content with AI and how it impacts copyright.

Reach out to Christopher's company here: https://www.trustinsights.ai/

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3 months ago
22 minutes 52 seconds

The Business Storytelling Podcast
712: The art of self-leadership with Heather Younger

Author Heather Younger returns for episode 712 of "The Business Storytelling Podcast" to preview her new book: "The Art of Self-Leadership."

The book teaches "how to take control of the workplace experience and set expectations up front about relationships." Join Heather and me for this conversation.


Order book here: https://amzn.to/41Zb731

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4 months ago
23 minutes 49 seconds

The Business Storytelling Podcast
BONUS: How I clean up sound on video with Adobe Podcasts

Good audio matters but when it wasn't recorded as well as it could have, I use the Adobe Podcast audio enhancer for video.


Here's the difference it makes and try it here: https://podcast.adobe.com/enhance

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4 months ago
3 minutes 23 seconds

The Business Storytelling Podcast
711: What's the role of business storytelling in research?

Market research veteran Brian Monschein joins me on Episode 711 of "The Business Storytelling Podcast" to discuss just that.Join us and check out Brian's company:

https://narrativeinsights.com/

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4 months ago
24 minutes 30 seconds

The Business Storytelling Podcast
710: The value of online reviews for local businesses.

DYK? Customers are willing to spend 31% more at businesses with excellent reviews. Ross McDaniel joins me on Episode 710 of "The Business Storytelling" to discuss just that. He is the Founder of Fencepost, a digital marketing agency that helps home service businesses grow their revenue by increasing their visibility and connecting them with more high-quality customers.

Use Ross's company here: fencepost.co Join us.

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4 months ago
23 minutes 40 seconds

The Business Storytelling Podcast
709: Should you use your name as your website's URL

I have ChristophTrappe.com. Kristin Luck has her name URL. It wasn't always that way. Kristin Luck joins me on Episode 709 of "The Business Storytelling Podcast" to discuss when it makes sense to use your name and when it doesn't. Join us.

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4 months ago
23 minutes 4 seconds

The Business Storytelling Podcast
708: The role of creativity in advertising

James Hurman, founding partner of Previously Unavailable and author of "Future Demand," joins me on Episode 708 of "The Business Storytelling Podcast" to discuss how advertising with award-winning creative qualities leads to better results for brands than marketing without creativity.

Join us and grab a copy of his book here: https://amzn.to/3VtKkaY


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4 months ago
23 minutes 32 seconds

The Business Storytelling Podcast
707: Are you saying what people can't unhear?

Author Tamsen Webster returns to "The Business Storytelling Podcast" for Episode 707 to "highlight the behavioral, cognitive, and psychological principles that underpin lasting change, and offers a powerful alternative to the standard tactics of influence and persuasion."

Join us and grab a copy of her book on the topic here: https://amzn.to/4gnNTHS

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4 months ago
24 minutes 15 seconds

The Business Storytelling Podcast
706: Book launch week: The new "Instagram for Business for Dummies"

The latest edition is out this week and even includes updates on how to use Threads, which is owned by IG owner Meta. One of the authors, Corey Walker, returns for Episode 706 of "The Business Storytelling Podcast" to let us know what's new. Join us and grab a copy here: https://amzn.to/3OycX2H

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5 months ago
24 minutes 7 seconds

The Business Storytelling Podcast
705: How to earn an audience for your podcast

Tom Webster, author of "The Audience Is Listening: A Little Guide to Building a Big Podcast" joins me on Episode 705 of "The Business Storytelling Podcast" to share what he has learned about how to grow a podcast (i.e. earn audience) and then keep it.

Join us and grab a copy of his book here: https://amzn.to/4eRo95n

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5 months ago
24 minutes 5 seconds

The Business Storytelling Podcast
704: What podcasters must know about the new FTC Deceptive Ad Rules

Gordon Firemark, The Podcast Lawyer™, returns to "The Business Storytelling Podcast" for Episode 704 to discuss the impact of the new FTC rules on podcasters.Join us and feel free to listen to his previous appearance on Episode 253 here:

https://lnkd.in/ge_n9Jmy

Grab his book here: https://amzn.to/3OoUDZY

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5 months ago
25 minutes 57 seconds

The Business Storytelling Podcast
BONUS: How I secure my eye-level webcam with a stand

Eye-level cameras help us create the illusion that we look right at the other person. It's a great way to make sure the video podcast episode looks as intimate and friendly as it can.


Listening to this on a podcast network without video? Go here: https://amzn.to/3CSG7Hr


Grab the products mentioned here: https://amzn.to/3CSG7Hr

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5 months ago
1 minute 29 seconds

The Business Storytelling Podcast
703: What is the future of content marketing?

Leave your prediction in the comments! What does the future hold? Adaptive content marketing? AI-only? More video? George Chasiotis, founder of Minuttia and other companies, joins me on Episode 703 of "The Business Storytelling" to discuss just that.

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5 months ago
24 minutes 35 seconds

The Business Storytelling Podcast
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world. A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking