Understanding your ideal clients is the key to growing a successful personal styling business, and one of the most important things you need to know is their pain points.
But what is a pain point? Why is it so important? And, how can you find the pain points of your ideal client?
I'm answering all these questions and more on today's episode of The Business of Style podcast.
Don't forget to visit The Style Academy International® For more training and resources to help you start a successful career as a personal stylist or image professional.
If you want to be successful in business, then you’re going to have to make mistakes. I know it sounds crazy, but it’s true! All successful business owners have made many, many mistakes, but they key to their success is the lesson they learn from their mistakes.
On today's episode of The Business of Style podcast, I'm sharing some mistakes I made as a brand new stylist and the lessons I learned that helped me to grow my styling business to a 6-figure success.
And don't forget to head over to The Style Academy International for more training and resources to help you start your career as a personal stylist and grow a successful styling business.
Taking a break from social media can be important for our mental well-being and it doesn't have to negatively impact your business.
On today's episode, I'm sharing 5 strategies that will allow you to protect your peace and take a break while continuing to reap the benefits of social media marketing.
Don't forget to check out The Style Academy International for more training and resources to help you become a successful personal stylist and grow your business.
Many personal stylists worry that their prices are too high and that's why they're not attracting new clients, but the truth is that going low with your prices is going to lose you clients and maybe even your business.
In this episode of The Business of Style podcast, I'm sharing the truth about why low prices are losing you clients and a more effective approach to ensuring you find the right price to help you find new clients.
Don't forget to visitThe Style Academy International® for more training and resources to help you become a successful personal stylist.
You'd think that naming a personal styling business would be one of the easiest tasks when starting your business, but it's actually something new stylists find a challenge.
In today's episode, I'm discussing why finding a name for your personal styling business can feel so hard, and sharing some steps you can take to find the perfect name quickly and easily.
Don't forget, once you've listened to this episode, to visit www.styleacademyintl.com for more training and resources to help you grow a successful 6-figure personal styling business.
Even if you don't use Tiktok for your personal styling business, the potential ban in the US can teach us some very valuable lessons about how we market our businesses.
In today's episode, I'm sharing these lessons to help you find the right marketing strategies that will help your business continue to grow even if social media apps get banned or have problems.
And don't forget, if you're looking for more training and resources to help you take your personal styling business from side hustle to six figures, then visit www.styleacademyintl.com
Happy New Year Everyone!
Who's ready to make their personal styling business a success in 2025?
In the first episode of the new year, I'm sharing the 7 keys to styling success for 2025. Tune in to find out the best ways to grow your personal styling business and learn some important strategies for success.
And don't forget to visit www.styleacademyintl.com for more training and resources to help you advance your skills and create a successful personal styling business.
If reputation management isn't part of your business strategy, it should be!
Your reputation as a stylist or image consultant is one of the most important things when it comes to finding new clients for your business, so it’s important to make sure that what is being said about you is a true representation of you.
In this episode, I'm sharing some steps that can help you manage and protect your reputation as a personal stylist and create a digital brand that aligns with who you are and your expertise.
Don't forget to visit www.styleacademyintl.com for more training and resources to help you start a successful career as a stylist and grow your business.
Could a membership program help generate regular income for your personal styling business and help remove some of the financial uncertainty that goes along with owning a service-based business?
In this episode, I'm delving into the details of membership programs, what they are, how to start one, and the pros and cons to help you figure out if it's the right thing for your personal styling business.
Don't forget! If you want more training and resources to help you start a successful personal tyling business, visit The Style Academy International
The holiday season offers some amazing opportunities for personal stylists to grow their businesses and find new clients, so it's time to start making plans.
In this episode, I share some key holiday strategies for you to implement along with some helpful advice on how to keep your business growing and still have time to celebrate.
As mentioned in this episode, check out episode 69 for more helpful strategies to help you take time off for the holidays and still keep your business running.
And, don't forget to check out The Style Academy International for more training and resources to help you become a successful stylist and grow your business.
Being a personal stylist and growing a successful business means wearing many hats and having a varied to-do list. But when you're switching roles from social media manager to bookkeeper, there are some important things that you'll want to make sure are always on your to-list to help you grow your personal styling business.
Find out what they are on today's episode!
And if you're looking for additional training and resources to help you become a personal stylist and build a successful personal styling business then visit www.styleacademyintl.com
Seasonal color analysis has seen a resurgence in popularity thanks to the power of social media. If you don't already offer color analysis services as part of your personal styling business then it might be the time to start.
On this episode, I'm talking all things color analysis and taking a look at whether this could be a beneficial service to help grow your business.
Don't forget to check out our new and exclusive color analysis training at www.styleacademyintl.com/color-analysis-training and get ready to gain the confidence and skills you need to offer accurate color analysis consultations to your personal styling clients.
If you've been thinking about adding virtual services to your styling business but not sure if it's right for you, then this episode is for you!
I'm sharing the pros and cons of virtual styling services and giving you insight as to what is involved so you can decide if it's the right thing for your personal styling business.
if you're interested in finding out more about our virtual styling certificate program to help you get your services online quickly and easily, then visit www.styleacademyintl.com/certified-personal-stylist
One of the things that can hold you back from building a successful personal styling business is overthinking!
In this episode, I'm going to share with you a simple yet effective strategy for your business that will help you overcome the overwhelm caused by overthinking and get you on the path to success.
If you would like a copy of the simplified business plan template that I mention in this episode, shoot me an email at louisa@styleacademyintl.com
And of course, don't forget to visit The Style Academy International for more training and resources to help you grow a successful personal styling business.
There's a simple mistake that you could be making with your content that could be costing you clients!
Tune in to the latest episode of The Business of Style podcast to find out why representation is so important in your marketing strategy and the steps you can take to make potential clients feel seen so they don't take their business elsewhere.
And don't forget to visit The Style Academy International for more training and resources to help you become a personal stylist and grow your business.
The thing about being a business owner is that we often forget how important it is to take time away from our businesses. We get anxious about keeping the money coming in and worry that we may lose potential clients if we're not available to them 24/7.
But the truth is, taking time off is critical to our success as business owners and there's no reason why you can't vacation and still grow your personal styling business.
In this episode of The Business of Style podcast, I'm going to give you some simple tools you can use that will keep your personal styling business running and attract new clients while you're sipping margaritas by the pool.
Don't forget! You can find more exclusive training and resources for personal stylists at www.styleacademyintl.com
There's a simple reason why people don't follow your call to action and it has nothing to do with how great your content is!
On this episode of The Business of Style podcast, I'm sharing the reason why your CTA isn't working and how this simple trick can significantly improve your conversion rate and get more potential clients for your styling business.
And don't forget to head over to The Style Academy International, once you're done listening, for more training and resources to help you build a successful personal styling business.
Even the most renowned and celebrated personal stylists have bad style days!
!It's true! Stylists often struggle with their own personal style even though they are masters at helping others look and feel amazing. 🤷🏻♀️
If you're a stylist or aspiring stylist who's struggling with your own style and you feel like you have no business helping others with their style, THINK AGAIN!
On this episode of The Business of Style podcast, I'm talking about how bad style days don't mean the end of your career as a stylist and sharing how to approach those days in a way that will actually help you grow your business.
And don't forget to check out The Style Academy International for more training and resources to help you become a successful personal stylist.
Did you know Pinterest is one of the most effective tools for personal stylists to showcase their expertise, attract clients, and build a strong online presence?
On this episode of The Business of Style Podcast, I'm discussing why Pinterest is such an effective marketing tool for personal styling businesses and sharing how to set up your pins and boards and Pinterest strategy for maximum impact.
Don't forget! If you're looking for training and resources to start your career as a personal stylist and grow a successful personal styling business, visit www.styleacademyintl.com
Want a direct line to potential clients for your personal styling business? Then it's time to stop spending all your time on social media and start using a different marketing tool.
In this episode, I'm sharing one of the most effective marketing tools for personal stylists that will give you a direct line to potential clients so that you can start building a connection and turn them into paying clients, even when you're asleep.
Be sure to check out episode 35 and episode 60 as mentioned in the episode and of course, if you're looking for additional training and resources to grow a successful personal styling business, visit https://www.styleacademyintl.com
