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The Business of Good

Jan Ditchfield

349 episodes

1 week ago

Sometimes the bravest thing we can do as entrepreneurs is admit when something isn’t working — even when it looks perfect on paper. This is the FINAL episode of The Business of Good. I’m pulling back the curtain on one of the hardest lessons I've learned in my business journey - the pivot that didn’t land, the launch that fell flat, and the lessons that came from realizing that heart and strategy have to move in sync. This isn’t an episode about failure — it’s an episode about truth. About th...

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Entrepreneurship

All content for The Business of Good is the property of Jan Ditchfield and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Sometimes the bravest thing we can do as entrepreneurs is admit when something isn’t working — even when it looks perfect on paper. This is the FINAL episode of The Business of Good. I’m pulling back the curtain on one of the hardest lessons I've learned in my business journey - the pivot that didn’t land, the launch that fell flat, and the lessons that came from realizing that heart and strategy have to move in sync. This isn’t an episode about failure — it’s an episode about truth. About th...

Show more...

Entrepreneurship

Episodes (20/349)

The Business of Good

065: Well, That Was a Mistake...

Sometimes the bravest thing we can do as entrepreneurs is admit when something isn’t working — even when it looks perfect on paper. This is the FINAL episode of The Business of Good. I’m pulling back the curtain on one of the hardest lessons I've learned in my business journey - the pivot that didn’t land, the launch that fell flat, and the lessons that came from realizing that heart and strategy have to move in sync. This isn’t an episode about failure — it’s an episode about truth. About th...

1 week ago

20 minutes

The Business of Good

064: The Powerful Lesson Every Leader Needs to Hear About Second Chances

Have you ever heard a story that completely shifted how you think about leadership and business? That’s exactly what happened to me after this conversation. In today’s episode, I’m talking with Scott Gates, the founder of Awake Window & Door Co. — a company that’s doing business in a way I’ve never seen before. They’re not just building luxury products; they’re building opportunity by hiring people who’ve been part of the justice system and giving them meaningful second chances. What you’...

2 weeks ago

34 minutes

The Business of Good

063: The Yes Path: How to Turn a Stranger Into a Supporter

You’re showing up, serving hard, and doing work that matters — but those yeses you’ve been working toward still feel out of reach. The truth? It’s not about doing more... it’s about following a simple, proven path that turns strangers into supporters with ease and integrity. In this episode, I’m walking you through The Yes Path — my three-step framework that works whether you’re running a business or a nonprofit. Because every relationship that leads to a yes follows the same journey: Discove...

3 weeks ago

21 minutes

The Business of Good

062: Behind the Scenes of My Annual Mastermind Retreat (and How You Can Create Your Own)

Ever wondered what really happens at a business retreat? In this episode, I’m taking you behind the scenes of my annual Legacy Mastermind Retreat — three days of courage, visibility, connection, and transformation. You’ll get a sneak peek into how I structure the retreat, the guest experts joining us, and the little touches that make it so special. But I won’t just give you a look inside Legacy — I’ll also show you how to create your own peer-led retreat, even if you’ve never done it before. ...

1 month ago

20 minutes

The Business of Good

061: 4 Pieces of Nonprofit Advice I’m Tired of Hearing

If you’ve been in the nonprofit space for any length of time, chances are you’ve been handed advice that sounded inspiring… but in practice left you spinning your wheels. I know I have. In fact, there are four pieces of advice I’ve heard over and over again that I believe are more harmful than helpful — especially if you’re trying to grow your revenue in today’s world. The tricky part? This advice is everywhere. You hear it at conferences, see it in sector newsletters, and it’s repeated so of...

1 month ago

20 minutes

The Business of Good

060: Why I’ll Never Write My Own Sales Copy Again

Sales copy can make or break your business. For years, I wrote all of mine—emails, opt-ins, and sales pages—and I thought I was doing just fine. But here’s a hard truth I had to face... even good DIY copy was holding me back. For the first time, I hired a professional copywriter, and the results were game-changing. In this episode, I’m pulling back the curtain on why I’ll never write my own sales copy again—and what happened when I finally let go. You’ll hear: Why DIY sales copy often leaves ...

1 month ago

20 minutes

The Business of Good

059: Want More Donors? Ditch Your Newsletter

If you’ve ever spent hours pulling together a nonprofit newsletter — only to feel like no one’s reading it — you’re not alone. For years, I felt the exact same way. Back when I was leading a nonprofit, the newsletter was my least favourite task. Month after month, I’d open up Mailchimp, stare at that empty template, and wonder how I was going to fill it this time. I’d cram in updates, events, and a message from the director, but deep down I knew... our donors weren’t reading it. And if they d...

1 month ago

14 minutes

The Business of Good

058: The Simple System to Collect Stories That Sell

Ever freeze up when it’s time to write a sales page, record a podcast, or share something on social — and suddenly you can’t think of a single story to tell? You’re not alone. Stories are the heart of marketing and sales, but without a system, they’re easy to forget. In this episode, I’m sharing the exact process I use to collect and organize stories so they’re always ready when I need them. You’ll learn how to spot the stories hiding in your everyday life and business, how to kee...

1 month ago

11 minutes

The Business of Good

057: Find Your Nonprofit Sweet Spot (In Just 3 Minutes)

I love a good quiz! But not the kind you find in the back of a magazine — the kind that gives you real clarity about your next move as a nonprofit leader. When I was running my first nonprofit, I spent years hustling for growth in all the wrong places. I was chasing grants, pulling off big events, and working myself to the bone — but no matter how hard I tried, it always felt like we were running in circles. Everything changed the moment I discovered our “sweet spot.” For us, it w...

1 month ago

17 minutes

The Business of Good

056: The #1 Secret to Creating Content That Converts For Your Next Launch

Imagine this... You’ve got a program you’re excited to launch. You’ve been showing up for your audience, sending emails, posting on social, maybe even running a few webinars. You know your people are out there—but when it comes to planning your content runway, you’re stuck wondering: What do I say each week? This is such a common problem—and the good news is, there’s a simple solution! It’s called the five stages of awareness, and once you understand them, you’ll never stare at a blank ...

1 month ago

19 minutes

The Business of Good

055: She Chose Impact Over Algorithms — And It Paid Off (with Sarah Robertson-Barnes)

If you’ve ever wondered if you can grow a meaningful platform without chasing algorithms, follower counts, or cookie-cutter strategies… this episode is for you. Sarah Robertson-Barnes has done exactly that. As the founder of Sustainable in the Suburbs, Sarah has become a leading voice in sustainable living for suburban families — not because she followed every “growth hack” in the book, but because she stayed true to her values and showed up authentically. In this episode, Sarah and I t...

2 months ago

36 minutes

The Business of Good

054: How to Create a Launch-Related Lead Magnet to Boost Your Sales

Ever poured your heart into growing your list, only to hear crickets when launch day came? I’ve been there too—more than once. In this episode, I’m pulling back the curtain on the 60-day runway I use to make sure my launches don’t just feel good, but actually work. At the heart of it? A lead magnet that’s more than a freebie—it’s the first step toward the transformation you’re selling. You’ll learn how to... ✨ Build a resource that connects directly to your paid offer (so you attr...

2 months ago

19 minutes

The Business of Good

053: The Nonprofit Strategies Keeping You Stuck (and what to do instead)

Most nonprofits don’t fail because of weak missions or lack of passion. They stall out because they’re using strategies that simply don’t work anymore. When I was leading my first nonprofit, I did everything the traditional playbook told me to do — events, grants, constant hustling. And yet, no matter how hard I pushed, growth felt impossible. It wasn’t until I questioned those old strategies and shifted into modern ones that things finally began to change. That’s why I recorded this ep...

2 months ago

20 minutes

The Business of Good

052: Why LinkedIn Is the Secret Growth Tool You’ve Been Ignoring (and How to Finally Use It)

You’ve probably been told that Instagram is where you have to be, or that TikTok is the only way to grow fast. But what if the real secret to visibility, authority, and opportunities is sitting right under your nose… on LinkedIn? I used to think LinkedIn was just for résumés and recruiters—but today, it’s one of the most powerful places to grow your business and get noticed as a thought leader. And the best part? Only 1% of users are creating content there, which means the lane is...

2 months ago

22 minutes

The Business of Good

051: Why You Should Join a Mastermind

If you’ve ever wondered whether a mastermind could really move the needle in your business—this episode is for you. I’m pulling back the curtain on what masterminds are, why they matter, and how they’ve shaped both my own journey as a participant and as the leader of Legacy, my mastermind for purpose-driven entrepreneurs. You’ll hear the founder story behind Legacy, the unique way it blends mentorship with peer support, and how being in the right room can change everything about the way you l...

2 months ago

15 minutes

The Business of Good

050: Steal My 20-Minute Business Check-In to Finish the Year Strong

If you’ve been feeling the end of summer slump or wondering how to make the last few months of the year really count, this episode is your quick reset button. August is the perfect time to step back, breathe, and make sure you’re focused on the things that will actually move the needle. In this episode, I’m sharing my go-to 20-minute business check-in — the exact review I use to see what’s working, what’s not, and where my energy needs to go next. We’ll walk through the four core areas you ne...

2 months ago

15 minutes

The Business of Good

049: You Don’t Need Millions to Make a Difference

What comes to mind when you hear the word philanthropy? If your brain goes straight to billionaires, black-tie galas, or foundations with marble walls... you’re not alone. But that version of philanthropy? It’s outdated—and it’s holding too many of us back from stepping into the impact we’re meant to make. In this episode, I’m breaking down what modern-day philanthropy really looks like—and how to start living it, even if you’re early in your business, operating on a tight budget, or still fi...

3 months ago

14 minutes

The Business of Good

048: The Beginning of Something Bigger: A New Chapter for TBOG

After sharing the story behind my evolution on my last episode, the questions started rolling in—DMs, emails, voice notes. “Are you still working with entrepreneurs?” “Is this just for nonprofits now?” “What’s actually changing?” In this episode, I’m answering all of it. I’m walking you through the next chapter of my business—what’s changing, what’s staying the same, and how I’m expanding to serve both purpose-driven entrepreneurs and nonprofit leaders in a way that feels mo...

3 months ago

20 minutes

The Business of Good

047: Announcement Episode! 📢 I’m Finally Saying This Out Loud

Something’s been shifting behind the scenes… and today, I’m finally putting words to it. In this episode, I’m sharing the real story behind the pivot I’m making in my business—the moment that sparked it, the deeper reason behind it, and how it’s going to help you build a more sustainable, purpose-driven business that gives back. If you’ve ever felt like something was missing in the work you do—or you’ve been craving more impact, more alignment, and more meaning—this is the episode I made for ...

3 months ago

11 minutes

The Business of Good

046: What She Learned About Money, Worth, and Walking Away From a Career That No Longer Fit

What happens when you’ve spent your whole career doing meaningful work… but you’re still underpaid, undervalued, and quietly burning out? This week, I’m joined by Kim Kiel—a brand voice expert, copy coach, and former nonprofit pro who walked away from a 20-year mission-driven career to start something of her own. At 42, with two young kids and no plan B, Kim left the “safe” path. What followed was a powerful unlearning of everything she’d been taught about money, worth, and what it means to b...

3 months ago

40 minutes