The Business of Good: Ethical Marketing & Sales Strategies for Purpose-Driven Entrepreneurs

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Jan Ditchfield

14 episodes

8 months ago

Big news, my friend! 🎉 The Business of Good isn’t going anywhere—but it is moving back to my original podcast feed. A few months ago, I thought I needed to start fresh on a brand-new feed. I had this idea that building from the ground up would somehow prove something… but the truth? I was already sitting on an incredible foundation. This show—the one that started as No BS Business School—earned a spot in the top 3% of podcasts globally (!!!). Instead of starting over, I realized I should be b...

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Marketing

Business,

Entrepreneurship

Episodes (14/14)

The Business of Good: Ethical Marketing & Sales Strategies for Purpose-Driven Entrepreneurs

This Podcast is Moving—Here’s Where to Find It Moving Forward!

8 months ago

5 minutes

The Business of Good: Ethical Marketing & Sales Strategies for Purpose-Driven Entrepreneurs

#012: My 50th Birthday Episode: 10 Hard-Earned Lessons on Life, Business & Legacy

It's my birthday and I'm turning the BIG 5-0! I never thought turning 50 would hit me quite like this. Sitting on a beach in Jamaica, watching the waves roll in, I found myself deep in reflection—about life, about business, about the things I wish I had known sooner. Some lessons I learned the easy way, but most? They came through the struggles, the pivots, the hard-won moments of growth. In this episode, I’m pulling back the curtain on the 10 biggest lessons I’ve learned in 50 years—th...

8 months ago

34 minutes

The Business of Good: Ethical Marketing & Sales Strategies for Purpose-Driven Entrepreneurs

#011: Steal My Email Marketing Strategy (+ templates)

If you're not a fan of email marketing, you're going to love this episode more than a night in watching Schitt's Creek with a glass of rosé! I'm breaking down my easy, yet effective email marketing strategy, plus sharing over 100 email marketing templates with you. Grab your free copy of my templates at janditchfield.co/011. Imagine never having to spend time agonizing over what to use as a subject line...for the next 100 days! Oh, all that free time that's coming your way... I'm voting y...

8 months ago

18 minutes

The Business of Good: Ethical Marketing & Sales Strategies for Purpose-Driven Entrepreneurs

#010: What I’d Focus On to Go from $30K to My First $100K in Business

Ever feel like you’re putting in the work but still stuck at the same revenue level? Maybe you’ve hit $30K in your business, and while that’s no small feat, scaling beyond it feels impossible. I get it because I’ve been there. In this episode, I’m breaking down exactly what I’d do if I had to start over and scale from $30K to $100K in business. Spoiler: It’s not about working harder—it’s about working smarter. I’ll walk you through the mindset shifts, sales strategies, and business decisions ...

8 months ago

27 minutes

The Business of Good: Ethical Marketing & Sales Strategies for Purpose-Driven Entrepreneurs

#009: How to Handle the Doubters and Build Your Business Anyway

What do you do when the people closest to you don’t believe in your business? You’ve felt it, right? That sting when someone treats your business like a little hobby or gives you the look—you know the one. It’s frustrating, it’s discouraging, and it makes you wonder if you’re really cut out for this. In this Listener Question Episode, we’re diving into a real question from Sarah, who’s feeling exactly this struggle. She asked, “How do I handle it when the people in my life don’t take my busin...

9 months ago

16 minutes

The Business of Good: Ethical Marketing & Sales Strategies for Purpose-Driven Entrepreneurs

#008: Why They’re Not Buying (And How to Fix It Without Feeling Salesy)

You’re showing up, posting content, sending emails—but when it comes to actual sales? Crickets. If people are watching but not buying, there’s a reason. And it’s not because your offer isn’t good enough. In today’s episode, I’m breaking down exactly why they’re not saying yes—and how to fix it without feeling pushy, awkward, or salesy. This is about ethical sales that actually work—the kind that feel good for you and for your audience. What You’ll Learn in This Episode: The biggest mistake en...

9 months ago

27 minutes

The Business of Good: Ethical Marketing & Sales Strategies for Purpose-Driven Entrepreneurs

#007: Tired of Self-Doubt? This Quiz Reveals What’s Really Holding You Back

Have you ever felt like your inner critic is holding you back from reaching your full potential? That little voice that whispers doubts, fuels stress, and keeps you second-guessing your decisions? It’s time to silence it—for good. In this episode of The Business of Good, I’m sharing the ONE quiz that helped me uncover the root of my critical inner voice and how it’s been sabotaging my success. After taking the Positive Intelligence Saboteur Assessment, I discovered the three saboteurs wreakin...

9 months ago

32 minutes

The Business of Good: Ethical Marketing & Sales Strategies for Purpose-Driven Entrepreneurs

#006: Detox Your Mindset: 5 Shifts to Level Up Your Business and Life

Are you working harder than ever but still not seeing the results you want in your business? You’re not alone. The truth is, it’s often not about strategy—it’s about mindset. Yes, even a business strategist is telling you this! In this episode of The Business of Good, I’m walking you through 5 powerful mindset shifts to help you detox the toxic thoughts holding you back and start building the business (and life) you’ve been dreaming of. What You’ll Learn in This Episode: Why your mindset—not ...

9 months ago

20 minutes

The Business of Good: Ethical Marketing & Sales Strategies for Purpose-Driven Entrepreneurs

#002: The REAL Reason Profit Isn’t the Enemy of Purpose (And Why You Need Both)

Have you ever felt torn between making money and staying true to your mission? What if embracing profitability was the key to scaling your impact and preventing burnout? In today’s episode of The Business of Good, we’re diving into the often-misunderstood relationship between profit and purpose. I’ll start by debunking the myth that you have to choose between making a difference and making a living. You’ll learn five powerful reasons why profitability is essential for creating sustainable cha...

10 months ago

35 minutes

The Business of Good: Ethical Marketing & Sales Strategies for Purpose-Driven Entrepreneurs

#005: Let Them Be Wrong! Why You Don’t Need Everyone to Like You to Succeed in Business

Do you ever feel paralyzed by the fear of judgment, worried about what people will think if you show up as your true self? What if I told you that not everyone needs to like you—and that’s actually a good thing? In this special listener coaching episode, I tackle one of the most common fears holding entrepreneurs back: the fear of being disliked. Claire, a listener, shares how this fear has kept her from showing up in her business, and I walk her—and you—through actionable strategies to overc...

10 months ago

16 minutes

The Business of Good: Ethical Marketing & Sales Strategies for Purpose-Driven Entrepreneurs

#001: This Is Where Your Mission and Money Goals Meet. Welcome to The Business of Good!

Have You Been Told Profit and Purpose Can’t Coexist? Think Again. What if I told you the key to scaling your impact and avoiding burnout starts with embracing profitability? Too many purpose-driven women feel torn between staying true to their mission and creating financial success—but it doesn’t have to be that way. In the debut episode of The Business of Good, I’ll take you behind the scenes of my own journey, from leading award-winning nonprofits to building a multiple six-figure business ...

10 months ago

20 minutes

The Business of Good: Ethical Marketing & Sales Strategies for Purpose-Driven Entrepreneurs

#004: The Hidden Business Habits Keeping You Stuck (And How to Fix Them)

Have you ever felt like something is secretly holding your business back—but you can’t quite put your finger on it? It’s often not the big, obvious mistakes that stall our growth, but the sneaky habits we barely notice. In this episode, I’m uncovering the three silent growth killers that could be quietly sabotaging your business success: 1. Overthinking every decision. 2. Saying yes to the wrong opportunities. 3. Neglecting personal boundaries. We’ll break each one down, talk about how they ...

10 months ago

12 minutes

The Business of Good: Ethical Marketing & Sales Strategies for Purpose-Driven Entrepreneurs

#003: Does Selling Feel Icky? 5 Ethical Strategies to Make Sales Feel Good

Does selling ever feel like a tightrope walk between your values and your bottom line? What if you could grow your revenue and build trust without feeling sleazy? It’s possible—and I’m breaking down exactly how in today’s episode. In this episode, we’re diving deep into the heart of ethical sales. You’ll discover: What ethical sales truly means and how it differs from outdated, pushy tactics.The brain science behind why ethical sales work (hint: it’s all about trust and psychological s...

10 months ago

17 minutes

The Business of Good: Ethical Marketing & Sales Strategies for Purpose-Driven Entrepreneurs

Trailer: The Business of Good with Jan Ditchfield

How do I create a business that blends profit with purpose? Scale my offers without compromising my values? Build a thriving, mission-driven business that changes lives? These are just some of the big questions that purpose-driven business strategist, Jan Ditchfield, dives into on The Business of Good—her brand-new podcast designed to help you build a profitable business that makes the world a better place. In each episode, Jan brings her 25+ years of experience in business growth, ethical ...

10 months ago

2 minutes