Find out one of the most important yet overlooked steps in growing an ergonomics consulting business: identifying your ideal client avatar. Spoiler alert—it’s not the worker in pain. It’s the HR decision-maker who signs the contract and opens the door to dozens of assessments. Learn why focusing on B2B instead of B2C creates leverage, how to uncover your client’s true needs and objections, and why a clear marketing message makes or breaks your business. You’ll also learn why setting 90-day go...
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Find out one of the most important yet overlooked steps in growing an ergonomics consulting business: identifying your ideal client avatar. Spoiler alert—it’s not the worker in pain. It’s the HR decision-maker who signs the contract and opens the door to dozens of assessments. Learn why focusing on B2B instead of B2C creates leverage, how to uncover your client’s true needs and objections, and why a clear marketing message makes or breaks your business. You’ll also learn why setting 90-day go...
Part 2: The Impact of Minnesota's Ergonomics Statute on Your Consulting Practice
The Business of Ergonomics Podcast
23 minutes
9 months ago
Part 2: The Impact of Minnesota's Ergonomics Statute on Your Consulting Practice
In part two of this two-part series, we’re diving into the practical steps you can take as an ergonomics consultant to leverage new legislation for maximum impact. While ergonomics regulations are exciting, they can also open the door for less experienced consultants, and that's where you come in. As a qualified professional, you have the expertise to make a real difference. In this episode, we’ll discuss how to build a value-driven presentation that can be repurposed time and again, reaching...
The Business of Ergonomics Podcast
Find out one of the most important yet overlooked steps in growing an ergonomics consulting business: identifying your ideal client avatar. Spoiler alert—it’s not the worker in pain. It’s the HR decision-maker who signs the contract and opens the door to dozens of assessments. Learn why focusing on B2B instead of B2C creates leverage, how to uncover your client’s true needs and objections, and why a clear marketing message makes or breaks your business. You’ll also learn why setting 90-day go...
