Find out one of the most important yet overlooked steps in growing an ergonomics consulting business: identifying your ideal client avatar. Spoiler alert—it’s not the worker in pain. It’s the HR decision-maker who signs the contract and opens the door to dozens of assessments. Learn why focusing on B2B instead of B2C creates leverage, how to uncover your client’s true needs and objections, and why a clear marketing message makes or breaks your business. You’ll also learn why setting 90-day go...
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Find out one of the most important yet overlooked steps in growing an ergonomics consulting business: identifying your ideal client avatar. Spoiler alert—it’s not the worker in pain. It’s the HR decision-maker who signs the contract and opens the door to dozens of assessments. Learn why focusing on B2B instead of B2C creates leverage, how to uncover your client’s true needs and objections, and why a clear marketing message makes or breaks your business. You’ll also learn why setting 90-day go...
Part 1: The Impact of Minnesota's Ergonomics Statute on Your Consulting Practice
The Business of Ergonomics Podcast
20 minutes
9 months ago
Part 1: The Impact of Minnesota's Ergonomics Statute on Your Consulting Practice
In this episode, we dive into Minnesota’s groundbreaking ergonomics legislation, Minnesota Statutes § 182.677, and what it means for ergonomics consultants. This is Part 1 of a two-part series where we explore the "what" and "why" behind this new statute and its implications for workplace safety. Here’s what you’ll learn in this episode: The key components of the statute and which industries it applies to.What an ergonomics program must include (risk assessments, training, employee feedback, ...
The Business of Ergonomics Podcast
Find out one of the most important yet overlooked steps in growing an ergonomics consulting business: identifying your ideal client avatar. Spoiler alert—it’s not the worker in pain. It’s the HR decision-maker who signs the contract and opens the door to dozens of assessments. Learn why focusing on B2B instead of B2C creates leverage, how to uncover your client’s true needs and objections, and why a clear marketing message makes or breaks your business. You’ll also learn why setting 90-day go...
