Find out one of the most important yet overlooked steps in growing an ergonomics consulting business: identifying your ideal client avatar. Spoiler alert—it’s not the worker in pain. It’s the HR decision-maker who signs the contract and opens the door to dozens of assessments. Learn why focusing on B2B instead of B2C creates leverage, how to uncover your client’s true needs and objections, and why a clear marketing message makes or breaks your business. You’ll also learn why setting 90-day go...
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Find out one of the most important yet overlooked steps in growing an ergonomics consulting business: identifying your ideal client avatar. Spoiler alert—it’s not the worker in pain. It’s the HR decision-maker who signs the contract and opens the door to dozens of assessments. Learn why focusing on B2B instead of B2C creates leverage, how to uncover your client’s true needs and objections, and why a clear marketing message makes or breaks your business. You’ll also learn why setting 90-day go...
How One Healthcare Pro Used Ergonomics to Create a New Income Stream (Without Quitting Her Job)
The Business of Ergonomics Podcast
12 minutes
4 months ago
How One Healthcare Pro Used Ergonomics to Create a New Income Stream (Without Quitting Her Job)
Whether you're an OT, PT, RN, Kin, or another type of healthcare provider, you'll hear how Jess went from burnout and overwork to confidence, income, and flexibility. We break down her first paid assessment, how she landed referrals, and why you don’t need fancy equipment or another degree to get started. You'll learn: The mindset shift that helped Jess take the leapWhat she charged (and how she got paid from the start)How you can use your healthcare skills in a new wayWhy office ergonomics i...
The Business of Ergonomics Podcast
Find out one of the most important yet overlooked steps in growing an ergonomics consulting business: identifying your ideal client avatar. Spoiler alert—it’s not the worker in pain. It’s the HR decision-maker who signs the contract and opens the door to dozens of assessments. Learn why focusing on B2B instead of B2C creates leverage, how to uncover your client’s true needs and objections, and why a clear marketing message makes or breaks your business. You’ll also learn why setting 90-day go...