Find out one of the most important yet overlooked steps in growing an ergonomics consulting business: identifying your ideal client avatar. Spoiler alert—it’s not the worker in pain. It’s the HR decision-maker who signs the contract and opens the door to dozens of assessments. Learn why focusing on B2B instead of B2C creates leverage, how to uncover your client’s true needs and objections, and why a clear marketing message makes or breaks your business. You’ll also learn why setting 90-day go...
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Find out one of the most important yet overlooked steps in growing an ergonomics consulting business: identifying your ideal client avatar. Spoiler alert—it’s not the worker in pain. It’s the HR decision-maker who signs the contract and opens the door to dozens of assessments. Learn why focusing on B2B instead of B2C creates leverage, how to uncover your client’s true needs and objections, and why a clear marketing message makes or breaks your business. You’ll also learn why setting 90-day go...
How an Ergo Showroom Can Set You Apart and Boost Your Income
The Business of Ergonomics Podcast
30 minutes
8 months ago
How an Ergo Showroom Can Set You Apart and Boost Your Income
Ever thought about setting up an ergonomic showroom but weren’t sure how it would work? In this episode of The Business of Ergonomics Podcast, I dive into how having an Ergo Showroom can set you apart as a consultant, streamline your process, and increase your revenue. I recently spoke with an ergonomics consultant who has their own showroom, and it was like spotting a YETI—I knew it was possible, but I needed to see it in action! In this episode, I’ll walk you through: ✅ The key benefits of ...
The Business of Ergonomics Podcast
Find out one of the most important yet overlooked steps in growing an ergonomics consulting business: identifying your ideal client avatar. Spoiler alert—it’s not the worker in pain. It’s the HR decision-maker who signs the contract and opens the door to dozens of assessments. Learn why focusing on B2B instead of B2C creates leverage, how to uncover your client’s true needs and objections, and why a clear marketing message makes or breaks your business. You’ll also learn why setting 90-day go...
