Find out one of the most important yet overlooked steps in growing an ergonomics consulting business: identifying your ideal client avatar. Spoiler alert—it’s not the worker in pain. It’s the HR decision-maker who signs the contract and opens the door to dozens of assessments. Learn why focusing on B2B instead of B2C creates leverage, how to uncover your client’s true needs and objections, and why a clear marketing message makes or breaks your business. You’ll also learn why setting 90-day go...
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Find out one of the most important yet overlooked steps in growing an ergonomics consulting business: identifying your ideal client avatar. Spoiler alert—it’s not the worker in pain. It’s the HR decision-maker who signs the contract and opens the door to dozens of assessments. Learn why focusing on B2B instead of B2C creates leverage, how to uncover your client’s true needs and objections, and why a clear marketing message makes or breaks your business. You’ll also learn why setting 90-day go...
Exploring 25+ Years in Ergonomics: Insights from David Brodie
The Business of Ergonomics Podcast
37 minutes
5 months ago
Exploring 25+ Years in Ergonomics: Insights from David Brodie
In today’s episode, I’m joined by David Brodie, a seasoned ergonomist with decades of experience in the public sector and private consulting. We dive into how the ergonomics field has evolved over the years—and what consultants can do to stay relevant and in demand. David shares practical strategies for adapting your services, building long-term relationships with clients, and navigating the changing landscape of workplace health and safety. Whether you're just getting started or you're looki...
The Business of Ergonomics Podcast
Find out one of the most important yet overlooked steps in growing an ergonomics consulting business: identifying your ideal client avatar. Spoiler alert—it’s not the worker in pain. It’s the HR decision-maker who signs the contract and opens the door to dozens of assessments. Learn why focusing on B2B instead of B2C creates leverage, how to uncover your client’s true needs and objections, and why a clear marketing message makes or breaks your business. You’ll also learn why setting 90-day go...
