Find out one of the most important yet overlooked steps in growing an ergonomics consulting business: identifying your ideal client avatar. Spoiler alert—it’s not the worker in pain. It’s the HR decision-maker who signs the contract and opens the door to dozens of assessments. Learn why focusing on B2B instead of B2C creates leverage, how to uncover your client’s true needs and objections, and why a clear marketing message makes or breaks your business. You’ll also learn why setting 90-day go...
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Find out one of the most important yet overlooked steps in growing an ergonomics consulting business: identifying your ideal client avatar. Spoiler alert—it’s not the worker in pain. It’s the HR decision-maker who signs the contract and opens the door to dozens of assessments. Learn why focusing on B2B instead of B2C creates leverage, how to uncover your client’s true needs and objections, and why a clear marketing message makes or breaks your business. You’ll also learn why setting 90-day go...
Ergonomics for Dentists & Hygienists | My Conversation with Stephanie Botts
The Business of Ergonomics Podcast
42 minutes
1 month ago
Ergonomics for Dentists & Hygienists | My Conversation with Stephanie Botts
Ergonomics for Dentists & Hygienists | My Conversation with Stephanie Botts Dentistry is one of the most high-risk professions for musculoskeletal pain—and that means a huge opportunity for ergonomists. In this full interview, I sit down with Stephanie Botts, RDH, BSDH, CEAS, a practicing dental hygienist and certified ergonomics specialist, to explore how ergonomists can better understand and support the dental industry. In this episode, we discuss: ✅ The unique ergonomic challenge...
The Business of Ergonomics Podcast
Find out one of the most important yet overlooked steps in growing an ergonomics consulting business: identifying your ideal client avatar. Spoiler alert—it’s not the worker in pain. It’s the HR decision-maker who signs the contract and opens the door to dozens of assessments. Learn why focusing on B2B instead of B2C creates leverage, how to uncover your client’s true needs and objections, and why a clear marketing message makes or breaks your business. You’ll also learn why setting 90-day go...
