Find out one of the most important yet overlooked steps in growing an ergonomics consulting business: identifying your ideal client avatar. Spoiler alert—it’s not the worker in pain. It’s the HR decision-maker who signs the contract and opens the door to dozens of assessments. Learn why focusing on B2B instead of B2C creates leverage, how to uncover your client’s true needs and objections, and why a clear marketing message makes or breaks your business. You’ll also learn why setting 90-day go...
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Find out one of the most important yet overlooked steps in growing an ergonomics consulting business: identifying your ideal client avatar. Spoiler alert—it’s not the worker in pain. It’s the HR decision-maker who signs the contract and opens the door to dozens of assessments. Learn why focusing on B2B instead of B2C creates leverage, how to uncover your client’s true needs and objections, and why a clear marketing message makes or breaks your business. You’ll also learn why setting 90-day go...
Don't Undercharge For Your Ergonomics Expertise! 📈🚀
The Business of Ergonomics Podcast
25 minutes
8 months ago
Don't Undercharge For Your Ergonomics Expertise! 📈🚀
Does Ergonomics Pay Well? Let’s Talk Pricing! Ergonomics is an incredible service—but does it bring in serious income? That depends on how you price and structure your offerings. In this episode, we’re diving into how to price your office equipment recommendation services so you’re not working for pennies. One great way to do this? Consultation services—a powerful way to get prevention on a company’s radar while ensuring you’re paid what you’re worth. You’ll learn: ✅ Two service models – Mini...
The Business of Ergonomics Podcast
Find out one of the most important yet overlooked steps in growing an ergonomics consulting business: identifying your ideal client avatar. Spoiler alert—it’s not the worker in pain. It’s the HR decision-maker who signs the contract and opens the door to dozens of assessments. Learn why focusing on B2B instead of B2C creates leverage, how to uncover your client’s true needs and objections, and why a clear marketing message makes or breaks your business. You’ll also learn why setting 90-day go...
