Find out one of the most important yet overlooked steps in growing an ergonomics consulting business: identifying your ideal client avatar. Spoiler alert—it’s not the worker in pain. It’s the HR decision-maker who signs the contract and opens the door to dozens of assessments. Learn why focusing on B2B instead of B2C creates leverage, how to uncover your client’s true needs and objections, and why a clear marketing message makes or breaks your business. You’ll also learn why setting 90-day go...
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Find out one of the most important yet overlooked steps in growing an ergonomics consulting business: identifying your ideal client avatar. Spoiler alert—it’s not the worker in pain. It’s the HR decision-maker who signs the contract and opens the door to dozens of assessments. Learn why focusing on B2B instead of B2C creates leverage, how to uncover your client’s true needs and objections, and why a clear marketing message makes or breaks your business. You’ll also learn why setting 90-day go...
Find out what specific services to add to office ergonomics assessments that will both bring you in more clients and help your clients. FREE Gift to help you get started with Office Ergonomics Assessments https://www.ergonomicshelp.com/begin Research Paper: Aegerter, A. M., Deforth, M., Volken, T., Johnston, V., Luomajoki, H., Dressel, H., Dratva, J., Ernst, M. J., Distler, O., Brunner, B., Sjøgaard, G., Melloh, M., Elfering, A., & NEXpro Collaboration Group (2023). A Multi-comp...
The Business of Ergonomics Podcast
Find out one of the most important yet overlooked steps in growing an ergonomics consulting business: identifying your ideal client avatar. Spoiler alert—it’s not the worker in pain. It’s the HR decision-maker who signs the contract and opens the door to dozens of assessments. Learn why focusing on B2B instead of B2C creates leverage, how to uncover your client’s true needs and objections, and why a clear marketing message makes or breaks your business. You’ll also learn why setting 90-day go...
