Find out one of the most important yet overlooked steps in growing an ergonomics consulting business: identifying your ideal client avatar. Spoiler alert—it’s not the worker in pain. It’s the HR decision-maker who signs the contract and opens the door to dozens of assessments. Learn why focusing on B2B instead of B2C creates leverage, how to uncover your client’s true needs and objections, and why a clear marketing message makes or breaks your business. You’ll also learn why setting 90-day go...
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Find out one of the most important yet overlooked steps in growing an ergonomics consulting business: identifying your ideal client avatar. Spoiler alert—it’s not the worker in pain. It’s the HR decision-maker who signs the contract and opens the door to dozens of assessments. Learn why focusing on B2B instead of B2C creates leverage, how to uncover your client’s true needs and objections, and why a clear marketing message makes or breaks your business. You’ll also learn why setting 90-day go...
As the year rolls into a fresh new start, it's a great time to reflect on the prices of your Ergonomics Services. You'll hear some different perspectives on what your prices mean. You can watch the recording from November's Office Ergonomics Roundtable here: https://www.ergonomicshelp.com/registration-page-office-ergo Links: Get started with office ergonomics assessments, Free Training!: https://www.ergonomicshelp.com/begin Waitlist for Accelerate: The Business of Ergonomics ht...
The Business of Ergonomics Podcast
Find out one of the most important yet overlooked steps in growing an ergonomics consulting business: identifying your ideal client avatar. Spoiler alert—it’s not the worker in pain. It’s the HR decision-maker who signs the contract and opens the door to dozens of assessments. Learn why focusing on B2B instead of B2C creates leverage, how to uncover your client’s true needs and objections, and why a clear marketing message makes or breaks your business. You’ll also learn why setting 90-day go...
