The Business of Beautiful Spaces Podcast for Interior Designers

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The Business of Beautiful Spaces Podcast for Interior Designers

Laura Thornton, Interior Designer

144 episodes

5 days ago

Send us a text Let’s talk about photography—not just taking it, but actually using it to move the needle in your design business. In today’s episode of The Business of Beautiful Spaces, I’m joined by Lauren Anderson, founder of Sen Creative and a pro at helping interior designers turn beautiful images into strategic business tools. Lauren’s here to show us how to go beyond the portfolio—how to use your photos to build authority, boost visibility, and truly connect with your ideal clients. If ...

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Entrepreneurship

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Send us a text Let’s talk about photography—not just taking it, but actually using it to move the needle in your design business. In today’s episode of The Business of Beautiful Spaces, I’m joined by Lauren Anderson, founder of Sen Creative and a pro at helping interior designers turn beautiful images into strategic business tools. Lauren’s here to show us how to go beyond the portfolio—how to use your photos to build authority, boost visibility, and truly connect with your ideal clients. If ...

Show more...

Entrepreneurship

Episodes (20/144)

The Business of Beautiful Spaces Podcast for Interior Designers

143- Let's Talk About How To Use Your Photography in More Ways in Your Design Business

Send us a text Let’s talk about photography—not just taking it, but actually using it to move the needle in your design business. In today’s episode of The Business of Beautiful Spaces, I’m joined by Lauren Anderson, founder of Sen Creative and a pro at helping interior designers turn beautiful images into strategic business tools. Lauren’s here to show us how to go beyond the portfolio—how to use your photos to build authority, boost visibility, and truly connect with your ideal clients. If ...

5 days ago

29 minutes

The Business of Beautiful Spaces Podcast for Interior Designers

142. Let's Talk About Big Impact, Small Budgets, Marketing Tools to Build Authority.

Send us a text In this episode, Christine and I dig into how you can build authority and visibility in your business—even if your marketing budget is limited. She shares practical frameworks, mindset shifts, and tactical tools to help you get seen, heard, and trusted in your field. Key topics include: Christine’s journey: from broadcast journalist to Expert Authority CoachThe power of authentic visibility and how vulnerability can strengthen your brandHow to pick the right platforms (podcasti...

1 week ago

47 minutes

The Business of Beautiful Spaces Podcast for Interior Designers

141 - Let's Talk about SEO with Julia Bocchese

Send us a text If you’re tired of chasing clients on social media and want your dream clients to come to you, this episode is going to shift the way you think about marketing. I’m joined by Julia Bocchese, an SEO and Pinterest strategist who works with creative entrepreneurs to get their businesses found through powerful organic search tools. Julia breaks down what SEO really is (spoiler: it’s not as technical or intimidating as it sounds!) and how Pinterest can be your secret weapon for long...

2 weeks ago

30 minutes

The Business of Beautiful Spaces Podcast for Interior Designers

140 - Let's Talk About Planning to Age in Place

Send us a text In this episode, I’m joined by the incredibly talented Marcy Sagel, founder and principal of MSA Interiors. Since launching her firm in 2004, Marcy has led her team with a strong belief in collaboration—partnering with developers, architects, and builders to create spaces that are both beautiful and deeply functional. With a portfolio that spans multifamily housing to healthcare environments, Marcy shares how design becomes a powerful tool for transformation, connection, and la...

3 weeks ago

32 minutes

The Business of Beautiful Spaces Podcast for Interior Designers

139 - Let's Talk About, Stop Undervaluing Our Industry: Building Wealth and Changing the Standards of Interior Design

Send us a text Too often, interior designers fall into the trap of undervaluing themselves and, by extension, our entire industry. In today’s episode of The Business of Beautiful Spaces, I’m opening up about why it’s time to change that narrative—because we aren’t just creating beautiful spaces, we’re building businesses that deserve respect, profitability, and longevity. I’ll share a personal story about the moment I chose design over law school—and how even my father, a successful high-end ...

1 month ago

14 minutes

The Business of Beautiful Spaces Podcast for Interior Designers

138. Let's Talk about Business Mentorship and Business Coaching

Send us a text Entrepreneurship in interior design is exciting but let’s be real, it can also feel overwhelming and lonely. The truth is, you don’t have to figure it all out by yourself. In this episode, Laura Thornton shares why mentorship and community are essential for building a thriving design business and how they can help you skip years of trial and error. Laura dives into: ✨ The real perks of mentorship, speed, accountability, perspective, and confidence ✨ Why entrepreneurship can fee...

1 month ago

18 minutes

The Business of Beautiful Spaces Podcast for Interior Designers

137. Let's Talk About Building Wealth in Your Business with The Profit Academy for Interior Designers

Send us a text If you’ve ever second guessed your pricing, shaved hours off an invoice, or wondered how other designers confidently charge what they’re worth, you’re not alone. In this special episode of The Business of Beautiful Spaces, I’m pulling back the curtain on Profit Academy for Interior Designers, my 6-week online course designed to help you master the financial side of your design business. But this isn’t just about pricing. It’s about building a business that not only pays you a s...

1 month ago

11 minutes

The Business of Beautiful Spaces Podcast for Interior Designers

136 - Let's Talk About the Challenges of Running an Interior Design Business, From Start-Up to Profitability with Suzanne Robson

Send us a text From Start-Up to Profitability with Suzanne Robson In this replay episode, Laura sits down with interior designer Suzanne Robson, one of the very first students of The Profit Academy for Interior Designers. Together, they dive into the real challenges of launching and running an interior design business—from navigating pricing to setting boundaries with clients—and how Susan was able to build a profitable practice right from the start. You’ll hear Suzanne's perspective as a bra...

1 month ago

38 minutes

The Business of Beautiful Spaces Podcast for Interior Designers

135- Let's Talk about the Importance of Contracts in your Interior Design Business with Lawyer Erica Canas

Send us a text Today, we’re talking about one of the most important yet often overlooked aspects of running a design business: contracts. I’m thrilled to have Erica Canas, Esq., a Florida licensed attorney and interior design enthusiast, join us for this important conversation. Erica is the founder of ID Law Shop, where she creates “best-practices” legal templates specifically for interior designers and architects. Her journey began when she couldn’t find legal templates that were actually ta...

2 months ago

46 minutes

The Business of Beautiful Spaces Podcast for Interior Designers

134- Part 4: Let's Talk Profit Strategies, Follow the Profits, Not all Projects are Sexy

Send us a text Welcome to the grand finale of our four-part Profitable Design Series with Laura Thornton! In this essential episode, Laura helps you shift from just designing beautiful spaces to designing a truly profitable business. Learn why reviewing your numbers regularly is more important than any brand board—and how to spot what’s really working for your bottom line, even if it’s not the “sexiest” project in your portfolio. Discover how small, simple jobs can sometimes pay more than tho...

2 months ago

11 minutes

The Business of Beautiful Spaces Podcast for Interior Designers

133. Part 3: Let's Talk Profit Strategies, Efficiency Gains, They Belong to You.

Send us a text Welcome to Part Three of our special four-part series on building a profitable interior design business with Laura Thornton! In this episode, Laura brings together everything you’ve learned so far—understanding your numbers, tracking your time, and getting lean on spending—and reveals how to turn efficiency into profit that’s yours to keep. If you’ve invested in your systems, process, and team, you deserve to be rewarded. Laura shows you how efficiency and smart procurement are...

2 months ago

16 minutes

The Business of Beautiful Spaces Podcast for Interior Designers

132 - Let's Talk Money Matters with a Financial Therapist

Send us a text In this episode of The Business of Beautiful Spaces, Laura Thornton sits down with financial therapist Aseel El-Baba to dive deep into the hidden challenges creatives and designers face around money, self-worth, and pricing. Aseel shares her inspiring personal journey from growing up in Lebanon and immigrating to Canada, to becoming a Bay Street financial advisor, and ultimately shifting to a holistic practice as a financial therapist. Through her story and expertise, Aseel rev...

2 months ago

43 minutes

The Business of Beautiful Spaces Podcast for Interior Designers

131. Part 2: Let's Talk About Profit Strategies, Time is Money, Literally

Send us a text Welcome back to The Business of Beautiful Spaces! This is Part 2 of our special four-part series on building a profitable interior design business with Laura Thornton. In this episode, Laura shares why tracking your time is one of the smartest—yet most underused—profit strategies for designers. From eye-opening stories about flat fees gone sideways to actionable tips on building better habits, Laura breaks down how understanding where your time really goes can transform both yo...

2 months ago

22 minutes

The Business of Beautiful Spaces Podcast for Interior Designers

130. Part 1: Let's Talk About Profit Strategies- Know Your Numbers, The Foundation of Profitability

Send us a text In the first episode of our special four-part series, Laura Thornton—founder of Thornton Design and The Profit Academy for Interior Designers—shares the essential financial foundations every designer needs to run a truly profitable business. Drawing from her own journey and real-world client stories, Laura breaks down the difference between revenue, profit, fixed and variable costs, and tackles the age-old designer dilemma: margin versus markup. Whether you’re just starting out...

3 months ago

14 minutes

The Business of Beautiful Spaces Podcast for Interior Designers

Ep.129 - Let's Talk About Understanding Your Profit Margins in Construction

Send us a text In this episode of The Business of Beautiful Spaces, I’m joined by Gabriela Eisenhart of Silo Studios to discuss how interior designers can confidently add construction management to their offerings—and boost profitability in the process. Gabriela shares how designers can start integrating construction-related services, improve communication with contractors and clients, and take more control over project outcomes. We cover everything from procurement strategies and vendor coor...

3 months ago

47 minutes

The Business of Beautiful Spaces Podcast for Interior Designers

Ep. 128- Let's Talk About Setting Clear Boundaries with your Design Business with Caron Woolsey

Send us a text Some are fortunate enough to discover their passion when they are young — Caron Woolsey is one of them. A native Texan, growing up Caron spent the summers visiting her grandparents in New Orleans, Louisiana. This is where her love of interior design, historic homes, and her appreciation for Creole and French Colonial architecture was born. After graduating Summa Cum Laude from Texas Tech, Caron embarked on a career in oil and gas, which spanned 16 years. While she loved her car...

3 months ago

27 minutes

The Business of Beautiful Spaces Podcast for Interior Designers

Ep 127- Let's Talk About Small Things, Big Profits: How Accessories Can Transform Your Spaces and Your Bottom Line

Send us a text In this episode of The Business of Beautiful Spaces, Laura Thornton reveals why accessories are the secret weapon for both designers and clients—and how they can turn “nice” rooms into wow-worthy homes and boost your profit margins. Learn how to educate clients who think they only need the basics, why accessories matter for every project (and photo shoot!), and the business strategies that can turn those finishing touches into real revenue. Be sure to follow along on Instagram ...

3 months ago

15 minutes

The Business of Beautiful Spaces Podcast for Interior Designers

Ep 126 - When Clients Ghost You: Five Smart Ways to Re-Engage and Get Answers

Send us a text Are your leads or clients suddenly silent? You’re not alone! In this episode of The Business of Beautiful Spaces, Laura Thornton shares practical strategies for what to do when you’ve been “ghosted” by a client or prospect. From using systems and trackers to sending the perfect “magic email,” Laura explains how to stay proactive, get clarity, and keep your design business moving forward—without the stress or self-doubt. Laura also reveals smart ways to keep your business top of...

4 months ago

11 minutes

The Business of Beautiful Spaces Podcast for Interior Designers

REPLAY- Let's Talk About Under Charging Syndrome

Send us a text Today we are diving deep into a topic that is close to my heart and wallet—pricing your services for profitability. With over 20 years in the interior design industry, I've seen it all, and I'm here to share the golden nuggets of wisdom to help you further your business. Be sure to follow along on Instagram @thebusinessofbeautifulspaces + @thorntondesign to stay up to date on what we're talking about next week. If you love our podcast, please, please, please leave us a review. ...

4 months ago

19 minutes

The Business of Beautiful Spaces Podcast for Interior Designers

Ep.124 - Let's Talk about Best practices for onboarding and setting expectations with Jamie Van Cuyk

Send us a text In this episode of The Business of Beautiful Spaces, I’m joined by hiring strategist Jamie Van Cuyk, founder of Growing Your Team. Jamie shares her expertise on how interior designers can confidently hire their first (or next) team member, avoid costly mistakes, and build a supportive, productive team that fuels business growth. From crafting the right job posting to onboarding effectively, she offers practical tips for hiring with intention and creating a team culture that ref...

4 months ago

33 minutes