When you think of careers in sports, two paths probably come to mind: coaching or corporate. But there’s a whole world of opportunities in basketball, and Mike Morak is proof that you can carve out a niche in the industry that leverages your skills and passion for the game. From organizing community-driven events like the Danny Rumph Classic to launching products with PUMA, he’s built his own brand and a sustainable career in basketball.
In this episode, Mike dives into the role of a sports marketing consultant, the key differences between branding and marketing, and his strategies for securing partnerships with major brands like Red Bull and Foot Locker. Tune in for tips on how to build strong relationships, pitch to brands, and craft compelling decks to land sponsorships!
Topics discussed in this episode:
Mike’s journey into basketball marketing
The role of a sports entertainment marketing consultant
Founding his own brand, M3 Ideas
Effective pitching and building relationships
Marketing versus branding
The Danny Rumph Classic
Strategies to land brand sponsorships
What makes a good sponsorship deck
How basketball skills translate into real-life success
Don’t miss the Daniel E. Rumph Foundation’s free health screening on Saturday October 5th! Learn more here: https://danielerumphii.com
Follow Danny Rumph Classic and Victory in NORF:
https://www.instagram.com/rumphclassic
https://www.instagram.com/victoryinnorf
Stay connected with Business of Basketball:
https://www.businessofbasketball.co/
https://www.instagram.com/businessofbasketballpod/
https://www.youtube.com/channel/UC6Bwr2Tyx3vuNNSfqdR5rUg