In this episode of the Business Octopus podcast, host Avon sits down with Tom Moore, founder of With You With Me, a company that secured $40 million in funding and expanded to seven countries. Now a part-owner of a New York investment bank, Tom opens up about his incredible journey, the challenges he faced transitioning from the military to business, and his current mission to change the entrepreneurial landscape. From deep personal reflections to insightful strategic discussions, this episode covers it all. Listen in to learn from Tom's experiences and get inspired by his relentless drive.00:00 Introduction to Tom Moore's Journey03:04 Challenges and Reflections on Leadership04:42 Transition from Military to Business10:26 Building and Scaling a Business18:36 Navigating Business Relationships and Trust28:18 Facing the Challenges of Business28:49 Dealing with Difficult Conversations29:09 The Struggles of Hiring and Managing People29:43 Navigating Legal and Administrative Hurdles30:22 The Importance of Courage in Entrepreneurship31:00 Reimagining Investment and Capital Flow31:48 The Flaws in Current Entrepreneurial Ecosystems33:44 The Reality of Being an Entrepreneurial Investor34:56 The Need for a New Entrepreneurial Paradigm36:47 The Complexity of Entrepreneurial Challenges40:32 The Importance of Encouragement and Patience46:02 Reflections on Entrepreneurial Partnerships48:10 Future Visions and Strategic ConnectionsYour network is your net worth. Everyone tells you that you need to do it but nobody tells you how to do it. You go to traditional networking events and get pitchslapped left right and centre. It feels yuck and you don't want to go back.There is a better way. Thinking strategically about your network can be more impactful. Connect with stakeholders, find new opportunities, build partnerships. Whatever it is you want to do, having a network will help you get there faster. Get the free guide on building your network rather than just going through the motions. Download the free guide here: https://cart.relevate.com.au/networking-mastery#tommoore  @FounderCounterpart #counterparts #veteranownedbusiness #withyouwithme #tuckercapital  @TuckerCapital #avoncollis #relevateconsulting #relevatecommunity #foundersstory #goglobal #counterpartsOS
In lesson 14, we dive deep into understanding and improving conversion rates, a vital metric for any business. The lesson covers the definition of conversion rates, the emotional aspects of purchasing, and strategies to enhance these rates both online and offline. Key tactics include following up with customers, addressing buyer's remorse, using open-ended questions, handling objections effectively, and using role-playing to train sales teams. The importance of qualifying leads early and having a streamlined, measurable process is also emphasized to ensure better sales performance and higher conversion rates.
Join the free Relevate Community and get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology: https://community.relevate.com.auOr join our Digital Accelerator membership and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage. For example using knowledge management to empower your staff and free up more high level headspace rather than constantly chasing your tail.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness
In lesson 13, we delve into the intricacies of advertising and public relations (PR). The lesson emphasizes the differences between paid advertising and PR, explaining how advertising builds audience awareness and addresses customer problems. It explores various advertising mediums beyond social media, such as billboards and magazines, and highlights the importance of targeted, sustained campaigns. We discuss market penetration, testing ad variations, and optimizing click paths for conversions. The video also looks at the potential of PR to achieve marketing goals without direct payment by leveraging guest appearances, media connections, and business awards to build credibility and awareness.
Join the free Relevate Community and get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology: https://community.relevate.com.auOr join our Digital Accelerator membership and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage. For example using knowledge management to empower your staff and free up more high level headspace rather than constantly chasing your tail.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness
We explore the fundamentals of relationship marketing, focusing on building deep connections with individual clients and referral partners rather than appealing to the masses. Discover effective networking strategies, learn to ask for referrals strategically, and understand the motivations behind different networking events. Embrace the 'go giver' mentality to cultivate long-term, robust referral networks that drive trust and business growth. Enhance your ability to close deals by leveraging strong relationships and strategic networking.
Join the free Relevate Community and get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology: https://community.relevate.com.auOr join our Digital Accelerator membership and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage. For example using knowledge management to empower your staff and free up more high level headspace rather than constantly chasing your tail.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness
Are you a hippie or a farmer? Be careful what you wish for when planting the seeds of growth, you then need to be able to handle the growth. Tune in to the Business Octopus livestream, where I talk about all things sales, marketing and technology.To grow fast you need systems that can handle scale so that the wheels don't fall off when you get to speed. Improve team communications, follow up faster, measure success and double down on what works.Get the Free checklist - 10 Signs You Need a CRM: https://cart.relevate.com.au/10-signs-you-need-a-crm
In this episode, we delve into the essentials of direct marketing and effective strategies to optimize customer engagement and value. Learn how to activate targeted audiences through ads, newsletters, and flyers, transforming them into loyal customers. We'll explore the benefits of using CRM databases, the pros and cons of warm vs. cold lists, and the critical balance between marketing costs and customer lifetime value. Additionally, discover scalable customer service tactics, A/B testing, and personalized marketing efforts that drive profitable growth. Build meaningful relationships with your audience and enhance your marketing ROI with these actionable insights.
Join the free Relevate Community and get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology: https://community.relevate.com.auOr join our Digital Accelerator membership and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage. For example using knowledge management to empower your staff and free up more high level headspace rather than constantly chasing your tail.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness
If you are stuck on the tools and can’t get your head above the every day tasks to actually steer your business then this podcast is for you. Today I am joined today by Lloyd Thompson from Virtual Doo, Lloyd is a director of operations as a service that helps entrepreneurs and business leaders to be more efficient with their operations and make the space to be strategic.
To grow fast you need systems that can handle scale so that the wheels don't fall off when you get to speed. Improve team communications, follow up faster, measure success and double down on what works.
Get the Free checklist - 10 Signs You Need a CRM: https://cart.relevate.com.au/10-signs-you-need-a-crm
Dive deep into mastering lead generation and website optimization with this comprehensive guide. Learn the essentials of a fast-loading homepage, targeted landing pages, and effective call-to-actions (CTAs). Discover the PASSA framework for compelling website copywriting and the importance of minimizing clutter. Understand the pivotal role of online forms, live triggers, and effective data collection in engaging potential customers. Explore strategies for leveraging user-generated content, creating authentic content through live videos, and maintaining a balanced approach to marketing. Gain insights on converting social media audiences to owned platforms, and utilize analytics tools to refine user experience for sustainable growth and stronger customer relationships.
Join the free Relevate Community and get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology: https://community.relevate.com.auOr join our Digital Accelerator membership and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage. For example using knowledge management to empower your staff and free up more high level headspace rather than constantly chasing your tail.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness
In this podcast / livestream, I speak with Ross Keating on the importance of keeping sales human. Ross is a CRM specialist who has helped companies 2X or 3X their sales by using the right strategies, processes and systems. The Business Octopus is a podcast that talks about sales, marketing and technology. We interview industry professionals to help educate you on how to grow and scale your business. You can also join the Relevate Community which is our Digital Business Accelerator https://join.relevate.com.au
Your network is your net worth. Everyone tells you that you need to do it but nobody tells you how to do it. You go to traditional networking events and get pitchslapped left right and centre. It feels yuck and you don't want to go back.
There is a better way. Thinking strategically about your network can be more impactful. Connect with stakeholders, find new opportunities, build partnerships. Whatever it is you want to do, having a network will help you get there faster.
Get the free guide on building your network rather than just going through the motions. Download the free guide here: https://cart.relevate.com.au/networking-mastery
In this comprehensive video, Avon explores the essentials of content creation and syndication, highlighting the strategies to efficiently repurpose content into various formats such as blogs, podcasts, and social posts. Emphasizing the use of AI tools like ChatGPT to streamline the process, Ivan provides practical tips on maintaining authenticity and relevance. The video underscores the importance of building trust with your audience through demonstrating expertise, personalized images, and videos. Additionally, Ivan shares tactics for maximizing reach by collaborating with influencers and leveraging multiple platforms, all while making the content creation process more impactful and less time-consuming.
In this episode of The Business Octopus, we have an in-depth conversation with renowned investor and Australian billionaire, Paul Huggins. Paul manages over $23 billion in investments and shares his journey from humble beginnings to becoming a prominent figure in the investing world. He discusses his views on hard work, the importance of a strong network, and the balance between academic and experiential learning. Paul also covers his investment strategies, insights into cryptocurrency, and the economic impacts of international politics. Additionally, we explore Paul's passion for luxury car collections and his thoughts on leveraging technology and AI in the finance sector. Don't miss this insightful episode filled with valuable advice and inspiration for aspiring investors.00:00 Welcome to the Relevant Podcast01:53 The Importance of Hard Work06:50 Education and Targeted Skill Development13:42 The Power of Networking and Collaboration21:26 Investment Strategies and Risk Management26:52 Crypto Speculation and Risks28:46 Expanding Business to the US34:18 Impact of Trump Presidency on Business40:00 Launching a YouTube Channel42:11 AI and Investment Insights48:40 Luxury Car Collection51:20 Conclusion and FarewellGet the book - Intelligent Leverage by Paul Huggins: https://www.amazon.com.au/Intelligent-Leverage-Simple-Successful-Investors-ebook/dp/B0CW1PX92R/ref=tmm_kin_swatch_0You can also check out Paul's YouTube channel here:  @ThePaulHugginsShow Join the Relevate Community and our Digital Accelerator membership. Get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness #avoncollis #relevatecommunity #relevateconsulting
Join Avon in an extensive video session aimed at mastering your marketing plans with actionable insights and strategies. Learn the importance of targeting niche audiences and maintaining relationships with past clients and referral partners. The video highlights segmenting your audience into A, B, and C classes, with a particular focus on loyal A-class customers. It advocates for the use of psychographics and ethnographics over mere demographics for effective market segmentation. Discover strategies for attracting a value-focused audience, optimizing profitability, using pricing as a regulator, and incentivizing your sales teams. Familiarize yourself with diverse marketing channels, understand customer motivations, and implement guarantees to reduce risk barriers. By developing a thorough and tailored marketing plan, learn to ensure efficient communication and maximize your marketing investment returns.
In this video, Avon from Relevate delves into the power of niche marketing and its role in elevating business success. By focusing on specific, targeted audiences, businesses can cater to unique needs, command higher prices, and foster customer loyalty. The importance of incremental improvements and ensuring marketing promises match customer experiences is stressed. Additionally, comprehensive strategies such as testing multiple ad versions, adapting to trends, nurturing customer relationships, and leveraging word-of-mouth are explored. Tips on profitability through effective lead conversion and margin management are also provided, all aimed at enhancing overall marketing, sales, and long-term customer engagement.
Join the free Relevate Community and get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology: https://community.relevate.com.auOr join our Digital Accelerator membership and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage. For example using knowledge management to empower your staff and free up more high level headspace rather than constantly chasing your tail.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness
I delve into how consistency and predictability significantly contribute to profitability. Discover the importance of delivering a consistent experience, the balance between quality and scalability, and how to implement efficient processes without losing the essence of customer experience. Learn about the value of feedback, refining your customer complaints process, and the role of detailed documentation in training staff and improving service delivery. This lesson also covers the significance of empowering your team, the impact of a comprehensive knowledge base, and how systematizing your business can lead to reliable customer referrals and greater overall success.
Join the free Relevate Community and get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology: https://community.relevate.com.auOr join our Digital Accelerator membership and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage. For example using knowledge management to empower your staff and free up more high level headspace rather than constantly chasing your tail.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness
I delve into mastering your cash flow and profitability in your business. Learn business management skills. I discuss common cash flow problems and the importance of accurate forecasts. Learn the critical differences between revenue, gross profit, and net profit, as well as practical tips for improving profitability, such as raising prices and minimizing operational costs. We'll also cover effective customer segmentation using the Pareto principle, cash flow forecasting, managing credit policies, and strategies for increasing overall business efficiency. Stay tuned for more insights that can transform your business financials.
Join the free Relevate Community and get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology: https://community.relevate.com.auOr join our Digital Accelerator membership and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage. For example using knowledge management to empower your staff and free up more high level headspace rather than constantly chasing your tail.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness
I delve into essential time management strategies and core skills necessary for running a successful business. This session covers the importance of maintaining a 40-hour workweek, the benefits of delegation, and the division of labor between manager time and maker time. Topics include creating and prioritizing task lists, utilizing task management tools, and the significance of personal and organizational knowledge management. Learn how to overcome common time-wasting practices, streamline processes, and improve communication within your team to significantly boost productivity and achieve your business goals effectively.
Join the free Relevate Community and get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology: https://community.relevate.com.auOr join our Digital Accelerator membership and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage. For example using knowledge management to empower your staff and free up more high level headspace rather than constantly chasing your tail.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness #avoncollis
I explore the importance of direction setting and ensuring your team follows you. Learn to set both positive and negative goals, understand the difference between achievable and stretch goals, and grasp the significance of creating a detailed vision document. Discover practical steps to involve your team in goal setting and maintain motivation through SMART goals. This lesson emphasizes the balance between growth and maintenance goals and offers insights on regular monitoring and feedback mechanisms to keep your business on track.
I delve into the essential steps to create a self-sufficient, scalable business. I explore the six key methodologies required for growing a business that runs without your daily input. This lesson covers crucial aspects such as establishing clear business goals, ensuring consistent product/service delivery, mastering financial management, optimizing time management, developing robust marketing strategies, and leveraging effective systems for business operations. By the end of this lesson, you'll have a comprehensive checklist and actionable insights to move forward towards business mastery, ensuring repeatability, scalability, and long-term profitability.
Join the free Relevate Community and get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology: https://community.relevate.com.auOr join our Digital Accelerator membership and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage. For example using knowledge management to empower your staff and free up more high level headspace rather than constantly chasing your tail.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness
Join me as we dive deep into business skills, tips, and tricks, focusing on building your business as an asset from the ground up. Learn about the different phases of entrepreneurship — from the learner phase and solopreneurship to transitioning to a manager and finally becoming a business owner and investor. Understand the importance of creating a business that can operate without you, managing cash flow, effective delegation, and continually learning and evolving in the ever-changing business landscape.
Join the free Relevate Community and get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology: https://community.relevate.com.auOr join our Digital Accelerator membership and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage. For example using knowledge management to empower your staff and free up more high level headspace rather than constantly chasing your tail.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness #avoncollis
In my weekly livestream, I spoke about how success is showing up. Hear about my experiences and how showing up has helped me to become successful.
Join the Relevate Community: https://join.relevate.com.au