If you think ESG (Environmental, Social, and Governance) only applies to big corporations, think again. In this episode of The Business Behind Your Business, host Paul Sweeney welcomes back author and small business champion Bronwyn Reid to explain why ESG matters for SMEs. Bronwyn shows how ESG isn’t just box-ticking—it’s about building resilient businesses that attract customers, employees, and funding. You’ll hear why ESG is a competitive advantage, what practical steps you can take withou...
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If you think ESG (Environmental, Social, and Governance) only applies to big corporations, think again. In this episode of The Business Behind Your Business, host Paul Sweeney welcomes back author and small business champion Bronwyn Reid to explain why ESG matters for SMEs. Bronwyn shows how ESG isn’t just box-ticking—it’s about building resilient businesses that attract customers, employees, and funding. You’ll hear why ESG is a competitive advantage, what practical steps you can take withou...
Why Sales Don’t Equal Success (and What to Focus on Instead)
The Business Behind Your Business
28 minutes
1 month ago
Why Sales Don’t Equal Success (and What to Focus on Instead)
Are you chasing sales but still struggling to see money in the bank? In this episode of The Business Behind Your Business Podcast, financial strategist and Profit First professional Pam Jordan explains why focusing on revenue alone is a dangerous trap for business owners. Instead, she shows you how to get radically intentional about profit—because at the end of the day, it’s not what you make, it’s what you keep. Dive into the crucial differences between sales, profit, and cash flow, and why ...
The Business Behind Your Business
If you think ESG (Environmental, Social, and Governance) only applies to big corporations, think again. In this episode of The Business Behind Your Business, host Paul Sweeney welcomes back author and small business champion Bronwyn Reid to explain why ESG matters for SMEs. Bronwyn shows how ESG isn’t just box-ticking—it’s about building resilient businesses that attract customers, employees, and funding. You’ll hear why ESG is a competitive advantage, what practical steps you can take withou...
