Welcome to The Bridge, the only daily show covering the diaspora of the Indian subcontinent, airing nationally across North America on Rukus Avenue Radio/iHeart Radio. I'm your host, Sammy Chand, and I'm thrilled to share my passion for South Asian music and culture with you.
A Pioneer in the Industry—
With almost three decades of experience, I've been at the forefront of the South Asian cultural movement in North America. As the Founder and CEO of Rukus Avenue, I've built a company that's committed to telling the story of the South Asian experience through music, podcasts, and radio.
A Legacy of Excellence—
My work has been recognized with a Lifetime Achievement Award, and I've had the privilege of collaborating with some of the biggest names in the industry. From producing music for over 75 film and television shows to hosting TV shows for Viacom, I've made it my mission to promote South Asian talent and culture.
The Bridge: Your Connection to South Asian Music and Culture—
On The Bridge, I'll be sharing my expertise and passion for South Asian music, as well as interviewing some of the biggest names in the industry. From Bollywood and Hindi pop to Punjabi and Haryanvi music, we'll be exploring the diverse sounds and styles of the Indian subcontinent.
Join the Conversation—
Tune in to The Bridge every day to stay connected to the latest developments in South Asian music and culture. Join the conversation on social media, and get ready to experience the best of South Asian entertainment.
I'm excited to share this journey with you, and I look forward to connecting with you on The Bridge!
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Meet Sammy Chand, Your Host on The Bridge—
Welcome to The Bridge, the only daily show covering the diaspora of the Indian subcontinent, airing nationally across North America on Rukus Avenue Radio/iHeart Radio. I'm your host, Sammy Chand, and I'm thrilled to share my passion for South Asian music and culture with you.
A Pioneer in the Industry—
With almost three decades of experience, I've been at the forefront of the South Asian cultural movement in North America. As the Founder and CEO of Rukus Avenue, I've built a company that's committed to telling the story of the South Asian experience through music, podcasts, and radio.
A Legacy of Excellence—
My work has been recognized with a Lifetime Achievement Award, and I've had the privilege of collaborating with some of the biggest names in the industry. From producing music for over 75 film and television shows to hosting TV shows for Viacom, I've made it my mission to promote South Asian talent and culture.
The Bridge: Your Connection to South Asian Music and Culture—
On The Bridge, I'll be sharing my expertise and passion for South Asian music, as well as interviewing some of the biggest names in the industry. From Bollywood and Hindi pop to Punjabi and Haryanvi music, we'll be exploring the diverse sounds and styles of the Indian subcontinent.
Join the Conversation—
Tune in to The Bridge every day to stay connected to the latest developments in South Asian music and culture. Join the conversation on social media, and get ready to experience the best of South Asian entertainment.
I'm excited to share this journey with you, and I look forward to connecting with you on The Bridge!
The Bridge is brought to you by KSwiss and by Carvaan by Saregama.
Sammy starts the show by thanking and recognizing Premiere Networks for the brand new deal to syndicate The Bridge around the world. Sammy has an interesting throwback song of the day called “Tu Na Ja Mere Badshah” from the movie Kudah Gwah, and Sammy tells a funny story about how his wife messes up a rehearsed dance for the two of them at a wedding. Sammy discusses the brand new Netflix show called Muslim Matchmaking put together by his two friends Smriti Mundhra and Senain Keshghi. Sammy discusses his relationship with Smriti Mundhra and the Indian Matchmaking show and his work as the music supervisor. Sammy is joined by Sunny Grewal as the two of them discusses the happenings in the diaspora in the U.K.. Sammy is joined by Doyeeta, Kamal, and Dr Roy in a very action packed one hour!
The Bridge is brought to you by KSwiss and by Carvaan by Saregama.
Sammy kicks off the show with a fresh tune by Arjan Dhillon, setting the stage for a nostalgic vibe. If you’ve been a loyal listener for the past year, you’ll be delighted to hear familiar songs that have made their way into the show’s archives. Sammy takes us on a lively and energetic journey through these archived tracks, bringing a touch of nostalgia to the Tuesday show. Joining Sammy on this musical adventure is Neesh, the host of the Garage Mahal, and Dr. Roy, Doyeeta, and Shailen. Additionally, DJ ArtiFX makes a special appearance with his weekly segment, “Ears to the Streets,” where he shares a song of the week with his audience.
The Bridge is available through Rukus Avenue Radio, iHeart Radio, & Premiere Networks.
The Bridge is brought to you by KSwiss and by Carvaan by Saregama.
Sammy kicks off the show with a fresh tune by Arjan Dhillon, setting the stage for a nostalgic vibe. If you’ve been a loyal listener for the past year, you’ll be delighted to hear familiar songs that have made their way into the show’s archives. Sammy takes us on a lively and energetic journey through these archived tracks, bringing a touch of nostalgia to the Tuesday show. Joining Sammy on this musical adventure is Neesh, the host of the Garage Mahal, and Dr. Roy, Doyeeta, and Shailen. Additionally, DJ ArtiFX makes a special appearance with his weekly segment, “Ears to the Streets,” where he shares a song of the week with his audience.
The Bridge is brought to you by KSwiss and by Carvaan by Saregama.
Sammy is thrilled to return for a fresh week on The Bridge, hinting at the arrival of new audiences from around the world. He commences the show with the energetic One Republic and Karan Aujla hit, “Tell Me.” Sammy discusses the new Raf Saperra album, which pays homage to the rich traditions of Punjabi music. He also announces the upcoming Breaking Borders festival in Malta this year, featuring Karan Aujla, Talwiinder, and more. Additionally, Sammy eagerly anticipates the release of the Punjab 95 film, discussing Diljit’s acting role in it. He believes Xulfi deserves recognition as one of the finest producers in the industry. Sammy also plays songs from Harkirat Sangha and Coldplay, featuring Jasleen Royal. Sammy is joined by Dr. Roy, Shailen, and Doyeeta.
The Bridge is brought to you by KSwiss and by Carvaan by Saregama.
This weekend, Sammy brings us a bold and daring top 20 countdown show. Several of his songs make their debut in the top 10, making it a truly unique episode. We’re thrilled to have collaborations from renowned non-South Asian artists like Coldplay and One Republic in the top 20. There’s a brand new number one song and a top 10 that’s completely different from last week. Sammy takes the time to discuss the thriving state of the South Asian music industry and reflects on the enduring legacy of Jazzy B and the exceptional talent of Diljit Dosanjh.
The Bridge is brought to you by KSwiss and by Carvaan by Saregama.
Sammy’s show begins with one of his favorite songs from his latest album, released in 2024. He teases the upcoming weekend’s top 20 countdown show by playing a song that has held the top spot for the longest duration in 2025 so far. Sammy then discusses the Indiaspora forum for Good 2025, which will be held in Dubai and Abu Dhabi and will focus on the South Asian diaspora. He also addresses caste discrimination cases in Australia that have targeted individuals within our South Asian community. Sammy is joined by Vidya Warrier, who will be previewing her show called The Forgotten Essence, and Shailen, Doyeeta, and Dr. Roy.
The Bridge is brought to you by KSwiss and by Carvaan by Saregama.
Today’s episode is fast-paced, featuring Sammy’s usual cast of friends, including Shailen, Doyeeta, Dr. Roy, Aashi Arora, Justin Dhillon, and Jaya. Jaya and Sammy engage in a lively conversation about the recent news surrounding the SAG-AFTRA awards and the Pope’s health issues. Sammy then delves into the resurgence of the song “Jhol” and discusses the upcoming Canadian Juno awards. He also takes a moment to talk to Justin Dhillon about his wrestling show, “The Wrestling Classic.” Throughout the episode, Sammy plays selections of current hit songs from The Bridge. Aashi Arora joins Sammy to discuss her upcoming episode with entrepreneur Amit Sharma.
The Bridge is brought to you by KSwiss and by Carvaan by Saregama.
Sammy begins his show with a fresh batch of music from Talwiinder and NDS, featuring the upbeat track “Haseen.” Today, Sammy takes listeners on an adventurous journey with his music choices, playing some lesser-known gems that are sure to delight. Joining Sammy on the show is a group of Rukus Avenue Radio personalities, adding to the lively atmosphere.
Sammy’s weekly segment, “Ears To The Streets,” is hosted by DJ ArtiFX, who brings the latest news and insights from the hip-hop scene in India. Dr. Roy also joins the show to discuss the latest injury to Guru Randhawa, providing valuable information to fans.
Amidst the music and discussions, Sammy can’t resist sharing some amusing posts from Pakistani cricket fans who were left in stitches after their recent loss to India. The show concludes with a mix of music and laughter, leaving listeners with a positive and entertaining experience.
The Bridge is brought to you by KSwiss and by Carvaan by Saregama.
Sammy hints at a new audience tuning in from Dubai and talks about finding a few gems that he somehow missed and found while digging for new music this weekend. He comments on Umar Butt and Xulfi and how amazing they both are. He talks about Amit Trivedi’s achievement of making a very versatile soundtrack for the film Azaad. Sammy plays a song from a rapper named Saemy on a song called Gully Ka Hero. A very fast paced show to kick off a brand new week at The Bridge.
The Bridge is brought to you by KSwiss and by Carvaan by Saregama.
Sammy’s show starts with a new song by Joy Crookes, and goes on to feature several other debut songs by Gulab Sidhu, Dystinct, Jazzy B, and Raf Saperra. Sammy talks about the incredible song writing coming from the Indian hip hop space and refers to Shubh. The top 20 countdown featured a new song at the top and it’s a song that was in last week’s top 5. Sammy announces the winner of this week’s KSwiss giveaway. This episode is Sammy’s 210th show on Rukus Avenue Radio.
The Bridge is brought to you by KSwiss and by Carvaan by Saregama.
Sammy’s show is incredibly lively for a Thursday. Many people join in on the fun. Juss, the singer of the hit song “Mera Mann,” joins Sammy to provide a deep dive into the song’s meaning. Sammy reunites with Jazzy B for a special intro to his new hit song. Jaya and Sammy engage in a lively conversation about the current state of the mainstream industry, sharing humorous anecdotes about the Gulf of Mexico’s recent renaming to the Gulf of America. Vidya Warrier and Aashi Arora make appearances, giving viewers a sneak peek at their upcoming shows this week. This show promises to be a feast for the ears and minds, with a diverse range of music and engaging discussions.
The Bridge is brought to you by KSwiss and by Carvaan by Saregama.
Sammy’s latest episode starts with a bang, announcing his collaboration with Jazzy B. Joining him are Shailen, Doyeeta, and Dr. Roy, who bring the latest and greatest from the diaspora. Sammy introduces several new songs, including Jazzy B’s hit “Cobra,” which features a special appearance by the legendary rapper himself. He also plays new tracks from Harf Cheema, Raf Saperra, Shubh, and Vishal Mishra. The episode takes a nostalgic turn as Sammy reminisces about the world premiere of Sidhu and Steel Bangelz’s “Attach.” Jaya joins the show to discuss the latest Elon Musk baby news, adding an entertaining element to the mix.
The Bridge is brought to you by KSwiss and by Carvaan by Saregama.
Sammy welcomes you into a Tuesday show and starts the show with a song from Kaka, Raf Saperra, and more. He talks about how Shubh is upping his visual appearance and pulled out a little extra swag as of late. Sammy is joined by Dj Artifx as he brings you his hip hop song of the week. Sammy plays a latest from Gulab Sidhu and talks about the rising star’s impact over the last couple of years. Sammy shares how you can win a pair of KSwiss shoes in his weekly giveaway.
The Bridge is brought to you by KSwiss and by Carvaan by Saregama.
Sammy’s latest show is a whirlwind of new songs he discovered over the weekend. From Raf Saperra to Diljit Dosanjh, Gulab Sidhu, Arijit Singh, and more, Sammy’s got a stellar lineup of artists. The show is packed with energy and excitement, featuring appearances by Dr. Roy, Shailen, and Doyeeta, who bring updates from the South Asian diaspora. Sammy takes the time to highlight the incredible work of Madhubanti Bagchi and delves into the songwriting genius of Arjan Dhillon. He even plays one of the new Atif Aslam songs and pays tribute to Raf Saperra as a true ambassador of Punjabi music culture.
Presented by KSwiss and Caravan by Saregama, this special Valentine’s Day edition of The Bridge features Sammy presenting the top 20 songs from Rukus Avenue Radio. Kicking off the show with a surprise, Sammy gives away a pair of KSwiss shoes. His weekly top 20 countdown show showcases a diverse range of songs by Shubh, Diljit Dosanjh, and Amrit Maan. Throughout the show, Sammy delves into the vibrant music scene of Rukus Avenue, shedding light on the albums that are currently making a significant impact. He also mentions a couple of Bollywood albums that are gaining popularity. Sammy concludes the show by declaring the Sicarrio and Advisory albums as the best two Punjabi albums of 2025 so far.
Sammy takes the stage with some fantastic music and ventures away from the current top hits. Joining him are the Rukus Avenue Radio all-stars, who bring you the latest music from the community. Sammy is also accompanied by Sunny, who connects us to the happenings in the UK. Sammy discusses the upcoming Shubh tour this year and expresses his enthusiasm for the live music scene in 2025. To top it off, Sammy receives a surprise appearance from Bohemia, who congratulates him on reaching his 200th episode milestone.
Sammy kicks off the show with an exciting announcement about the KSwiss giveaway. He plays the lead single from the popular Netflix show Mismatched. Joining him are Shailen, Dr. Roy, Doyeeta, and his friend Jaya. They discuss the upcoming Super Bowl, Kanye West, and the week’s happenings. Sammy delves into Arjan Dhillon’s songwriting and his album Patandar. He also highlights Onijah Robinson, a Brooklyn-based woman who was making bold demands in Pakistan. Additionally, he addresses the significant controversy surrounding Ranveer Allahbadia and its impact on the Beerbiceps brand, raising concerns about its potential recovery.
Sammy comes out with a captivating story about Sidhu Moosewala’s parents and their remarkable journey to gaining control of the music industry after Sidhu’s untimely passing. He delves into the versatility of King, highlighting his remarkable contributions to the music scene. Additionally, Sammy shares exciting news about the upcoming collaboration between Diljit and Amrit Maan.
Sammy’s show features a diverse range of music spanning over the past year, showcasing the vibrant Toronto music scene. He pays tribute to Toronto’s talented musicians, including DJ Artifx, Neesh, Shailen, Doyeeta, and Dr. Roy.
The show culminates with a special performance of the iconic Trump song by Cheema Y, following Diljit’s mention of it on his social media platform. Sammy’s show promises to be an entertaining and informative experience for music enthusiasts.
Sammy returns to welcome a fresh week on Rukus Avenue Radio, commencing with Diljit’s latest song, “Tension.” He also discusses the recent Super Bowl and the 200th episode from last week. Sammy expresses gratitude to all the hosts who graced his show with their presence and affection. Joining him are Dr. Roy, Doyeeta, and Shailen, who provide the latest updates from the community. Sammy highlights the South Asian Relationship Summit, which will be held online this week. He also mentions the Aashi Arora Show, the Filmy Factor Show, and the Forgotten Essence show. Sammy announces a KSwiss giveaway happening this Friday, organized by KSwiss. Additionally, he shares news about former Rukus Avenue Radio host DJ Sanj, who is currently working on his brand new album.
Sammy’s 200th episode of The Bridge is a celebration of his milestone. Joining him are a group of surprise messages from his fellow Rukus Avenue Radio hosts, who call in to congratulate him on this momentous occasion. Today’s episode is a countdown show, where Sammy introduces a few new songs to the Top 20. He has a new #1 song and a new #2 song, both of which are debuts to the chart this week—a first for the show. It’s a truly memorable episode filled with action and excitement!
Welcome to The Bridge, the only daily show covering the diaspora of the Indian subcontinent, airing nationally across North America on Rukus Avenue Radio/iHeart Radio. I'm your host, Sammy Chand, and I'm thrilled to share my passion for South Asian music and culture with you.
A Pioneer in the Industry—
With almost three decades of experience, I've been at the forefront of the South Asian cultural movement in North America. As the Founder and CEO of Rukus Avenue, I've built a company that's committed to telling the story of the South Asian experience through music, podcasts, and radio.
A Legacy of Excellence—
My work has been recognized with a Lifetime Achievement Award, and I've had the privilege of collaborating with some of the biggest names in the industry. From producing music for over 75 film and television shows to hosting TV shows for Viacom, I've made it my mission to promote South Asian talent and culture.
The Bridge: Your Connection to South Asian Music and Culture—
On The Bridge, I'll be sharing my expertise and passion for South Asian music, as well as interviewing some of the biggest names in the industry. From Bollywood and Hindi pop to Punjabi and Haryanvi music, we'll be exploring the diverse sounds and styles of the Indian subcontinent.
Join the Conversation—
Tune in to The Bridge every day to stay connected to the latest developments in South Asian music and culture. Join the conversation on social media, and get ready to experience the best of South Asian entertainment.
I'm excited to share this journey with you, and I look forward to connecting with you on The Bridge!
