#contractor #contentcreation ##EntrepreneurMindset #MarketingStrategy #homeservicebusinesscoach #braveacdemy #ConstructionMarketing #contractorlife The game is changing. Contractors who don’t adapt will be left behindIn this episode, we break down the NEW marketing shift that’s giving some contractors a huge advantage—and leaving others struggling to keep up.Our guest, Kenneth Lai, started as a carpenter and later became an improv coach and is now helping business owners master content marketing that actually works. He’s here to expose the biggest myths, share hard-hitting truths, and lay out a simple plan for contractors to start creating high-impact content that will sell your service to potential customers. What you’ll learn:✔️ Why content marketing is becoming the #1 way to build trust and attract clients in 2025✔️ The biggest mistakes contractors make when trying to market themselves✔️ A simple content strategy you can start using today—no experience neededIgnore this shift, and you’ll fall behind. Adopt it, and you’ll dominate.Learn More about Brave Academy at WWW.WETHEBRAVE.CALearn More about Kenneth at https://upsmashmedia.com/Join the Contractor and Home service Pro Facebook Group: https://www.facebook.com/share/g/18ofkbGYXe/