The team at Blirt have put together a really interesting start up called Waymaker.io This is the final episode of the Brand Transformation Show... we want to thank all our listeners from all over the world. But, the story is not over. Join the new podcast Leadership Torque by Waymaker.io

This is an episode you will want to take notes on. Packed full of practical and insightful thinking, Bill Coletti, CEO of Kith, takes us on a journey of the how, what, why and who for preparing for and surviving a communications or organisation crisis.

We take a trip down the exciting and inspiring history of Netflix to unpack why pivots can be so powerful.

The COVID-19 crisis has caused turmoil on many airlines and the entire travel industry, but why did Virgin Australia fall so quickly as the crisis hit?

Meet the coolest business in Australia; meetmagic.org In this interview, I interview the CEO and founder of meetmagic.org, Carl Gough. Meetmagic.org is totally transforming the sales journey whilst giving back to charity.

In this episode we continue the exploration of Question 5 of our 7 question model which is 'how do we acquire, retain and grow our customers through our brand personality....'.

Exploring the customer journey and finding how to maximise value at all points. Listen to this to discover a new way to think about customer journey mapping in customer experience.

We explore part of our deep dive into question 4 of our brand anatomy model; What is our business model? Is it creating value? What metrics tell us? What practices reinforce the value creation process to build our competitive advantage?

We explore question 4 in our brand anatomy model: What is our business model? Is it creating value? What metrics tell us? What practices reinforce the value creation process to build our competitive advantage?

Exclusive interview with Pandemic expert, Prof Robert Booy on what business leaders must be doing to prepare the staff and businesses.

In this episode we explore Question 3 in our Brand Anatomy model - What is our strategy? Where is our growth focused? Does this support how we are positioned? The Blirt podcast explores strategy as an end point than a process. If we compare business to a battle, the strategy is the outcome or the commander’s objective rather than the actual plan to bring about victory.

The 17th of February, 2020, is a day that will go down in history for anyone involved in business within Australia and New Zealand. Following a litany of retail ‘collapses’ as disruption hit the retail sector in 2018 and 2019, one of Australia’s most well known and oldest automotive brands announced their ‘retirement’. General Motors has withdrawn the Holden brand form Australia - after 150 years of operation.

In this episode we review the big trends impacting business and strategy through 2020.

We explore Q2 in our 'closing the gap' 7 question model, "What is our market, who is our ideal customer, are we perceived as different and is this competitive advantage?"

What is the difference between vision, purpose, mission....!!??! In our exploration of building leadership, creative and system alignment, we start at the highest contexts; Vision and Purpose!

The goal of every brand leader is to close the gap between where the brand is today and where it needs to be tomorrow. In this episode we unlock the 7 questions which you can ask and answer to close this gap.

Discover how Aristotles ancient philosophy of change is still in use today and how you can unlock the science of this tool to power positive change across your brand and organisation.

On the Brand Transformation Show we look at how brand narratives are built, how they're powerful for delivering your message and how you can build them.

This episode will take you through 4 ways to architect your brand strategy. Almost every organisation gets this wrong at some point in their journey. In fact, we look at how leaders like Coke or BMW have made great decisions and bad decisions over the years in managing their brand.

How do the origins of brand change the way we manage brands in the 21st century? In this episode, we go on a journey of why consumers see brands through the lends of human characteristics and how you need to shape your brand as a unique and clear character to make an impact.