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The Brand Podcast
Liran Hirschkorn
161 episodes
18 hours ago
Learn about scaling your ecommerce brand by learning from the journey of other successful brand founders and executives with host Liran Hirschkorn.
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Entrepreneurship
Business
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All content for The Brand Podcast is the property of Liran Hirschkorn and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Learn about scaling your ecommerce brand by learning from the journey of other successful brand founders and executives with host Liran Hirschkorn.
Show more...
Entrepreneurship
Business
Episodes (20/161)
The Brand Podcast
Inside Amazon Accelerate: Key Highlights and Future Implications for Sellers

Amazon Accelerate 2025: Comprehensive Update on New AI Tools and Features. Join Liran Hirschkorn and Mansour Norouzi of Incrementum Digital as they provide a detailed update on the latest announcements from Amazon Accelerate 2025. In this video, we cover noteworthy updates like AI-powered seller assistants, enhanced listing creation, new advertising tools, proactive account health features, product opportunity explorer improvements, and more. This episode also discusses new tools for launching and scaling products faster, including boosted visibility for new listings, Amazon Vine enhancements, and AI-driven custom clearance. Additionally, find out how Amazon is aiding sellers with efficiency and cost reduction through innovative tools such as custom analytics, customer journey analytics, and profit analytics. Don’t miss insights on groundbreaking features like the end of inventory co-mingling, enhanced multi-channel fulfillment, and FBA regional launches. All these changes aim to improve the selling experience on Amazon, making it crucial to stay updated. Tune in to learn how to optimize your business with these exciting new features.


Visit incrementumdigital.com to grow your business on Amazon/Walmart/Tiktok



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1 month ago
42 minutes 6 seconds

The Brand Podcast
How Discipline is Killing Your Business feat. Craig Ballantyne

In this episode, Incrementum Digital’s Liran Hirschkorn sits down with Craig Ballantyne — widely known as the World’s Most Disciplined Man. Craig is the author of The Dark Side of Discipline and The Perfect Day Formula, the creator of the Turbulence Training fitness system, and the founder of EarlyToRise.com.

Together, they explore why success doesn’t have to come through suffering, the myth of willpower, how to prevent self-sabotage, and much more.

Tune in for powerful mindset shifts and practical takeaways you can apply today.

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7 months ago
35 minutes 6 seconds

The Brand Podcast
2024 Amazon Changes Every Seller Should Know

Reviewing the biggest updates of the year, including the shocking update to reimbursements just announced! With Yoni Mazor of Getida

Scale on Amazon and Retail Media: Incrementumdigital.com

Follow Liran on Linkedin https://www.linkedin.com/in/liranhirschkorn/

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10 months ago
32 minutes 58 seconds

The Brand Podcast
Maximize Profit for Black Friday Cyber Monday (Webinar Recording)

Links:

Scale on Amazon and Retail Media: Incrementumdigital.com

Follow Liran on Linkedin https://www.linkedin.com/in/liranhirschkorn/

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11 months ago
58 minutes 10 seconds

The Brand Podcast
Amazon's 3Q earnings and what it means for you

Links:

Scale on Amazon and Retail Media: Incrementumdigital.com

Follow Liran on Linkedin https://www.linkedin.com/in/liranhirschkorn/

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1 year ago
10 minutes 12 seconds

The Brand Podcast
Amazon Accelerate Conference Highlights and recap

A recap of the Amazon Accelerate 2024 conference, highlighting key announcements and developments for sellers. The event focused on the integration of artificial intelligence (AI) into the seller experience, with new tools to generate video content, refine product listings, and improve customer return analysis. Another significant theme was the expansion of Amazon Prime’s reach, with new features for Buy with Prime allowing merchants to use Prime benefits on their own websites and platforms like TikTok. Finally, Amazon Shipping unveiled new logistics capabilities including drone delivery, faster delivery times, and a new mobile app for managing inventory and deliveries.


Links:

Scale on Amazon and Retail Media: Incrementumdigital.com

Follow Liran on Linkedin https://www.linkedin.com/in/liranhirschkorn/

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1 year ago
11 minutes 57 seconds

The Brand Podcast
Breaking Down Amazon Accelerate 2024: What Sellers Need to Know

In this episode, Liran Hirschkorn and Kate Bray from Incrementum Digital dive into the biggest updates from Amazon Accelerate 2024. They explore how Amazon’s new logistics initiatives will streamline seller operations, the opportunities arising from the TikTok Shop partnership, and what sellers can expect in the coming year. Whether you're an established brand or just starting on Amazon, this episode is packed with insights to help you stay ahead of the curve. Don’t miss out on these crucial updates that could shape your strategy for 2024 and beyond!


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1 year ago
14 minutes 25 seconds

The Brand Podcast
The Blueprint of a 9-Figure E-Commerce Brand

In this episode, Incrementum Digital's Kate Bray chats with Jennifer Peters from OLLY about the journey of scaling an e-commerce brand to 9-figures. They dive into the critical role of choosing the right tech stack for your brand’s success, navigating data privacy challenges, and the impact of AI on e-commerce growth. Jennifer shares firsthand insights and strategies that have fueled OLLY's impressive rise, offering valuable takeaways for brands aiming to reach new heights. Whether you’re an emerging brand or a seasoned seller, this episode is packed with essential advice to help you scale effectively.


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1 year ago
44 minutes 46 seconds

The Brand Podcast
Advanced Amazon Strategies With Amazon Marketing Cloud

In this episode, Incrementum Digital's Liran Hirschkorn and Kate Bray are joined by Vivek Rastogi to explore the power of Amazon Marketing Cloud (AMC) and how it can transform your ad strategies across a vast portfolio of brands. They discuss the practical benefits and use cases of AMC, reveal why embracing digital is crucial for modern brands, and uncover the biggest mistakes companies make in their marketing efforts. Packed with actionable insights, this conversation will equip you with the knowledge to refine your strategies and stay ahead in the ever-evolving digital landscape.


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1 year ago
41 minutes 38 seconds

The Brand Podcast
Industry Secrets of Successful D2C Brands

In this episode, Incrementum Digital's Kate Bray sits down with Andrew Freeman from CP Skin Health Group to discuss the critical elements of strategic planning and the common pitfalls companies should avoid. They explore what truly makes a great company culture, the importance of building strong career relationships, and the strategic decisions behind choosing D2C versus Amazon as a sales channel. Plus, they delve into the role of AI in business strategy and more. Packed with valuable insights for entrepreneurs and business leaders, this conversation is a must-listen for anyone looking to navigate the complexities of modern business.


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1 year ago
31 minutes 49 seconds

The Brand Podcast
Why Amazon Sellers Need Buy With Prime in 2024

Join Incrementum Digital's Kate Bray and Amazon's Derek Majewski as they explore the game-changing potential of Buy With Prime. In this episode, they break down who should be using Buy With Prime and how it can supercharge your e-commerce strategy. Plus, they dive into the future of AI in shaping the customer journey, discuss the impact of Amazon Marketing Cloud (AMC), and more. Whether you're an Amazon seller or a brand looking to elevate your online presence, this episode is packed with insights you won't want to miss.


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1 year ago
26 minutes 11 seconds

The Brand Podcast
The (Hidden) Mistake Every E-Commerce Business Makes

In the first episode of the Shoptalk mini-series, Incrementum Digital's Kate Bray sits down with Alex Genov, Head of Customer Research at Zappos, to dive deep into the world of customer-centricity. Discover how Zappos revolutionized its hiring process to prioritize customer experience, learn the secrets behind crafting a winning segmentation strategy, and explore the principles that have made Zappos a leader in customer satisfaction. Whether you're an Amazon seller or a business owner, these expert insights will help elevate your customer engagement approach and drive lasting success.


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1 year ago
36 minutes 59 seconds

The Brand Podcast
Amazon Sellers Act Now to Recover Lost Money Before Changes Hit

Urgent alert for Amazon sellers: Major changes are about to hit, and you could be losing thousands if you don’t act immediately. In this critical episode, Liran Hirschkorn is joined by Yoni Mazor from Getida, the industry expert in recovering lost money on Amazon. Together, they break down the new policies impacting reimbursements and reveal exactly what you need to do to secure your lost profits before time runs out. Don’t miss this essential update that could save your business


Get $400 in free reimbursements: https://getida.com/Liran

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1 year ago
22 minutes 47 seconds

The Brand Podcast
Business Growth and Grooming: A Conversation with The Beard Club's CEO

In today's episode, we have a fascinating conversation with Brian Welfel, CEO of the ⁠The Beard Club⁠. Brian shares insights into the evolution of his brand, from its beginnings as the Dollar Beard Club to becoming a leading name in men's grooming. We learn about the brand's focus on serving diverse facial hair needs and its strategic approach to product development. Brian also discusses the importance of market positioning, strategic investments, and the impact of celebrity partnerships in building brand credibility. Join us as we explore the dynamic world of CPG brands and the mindset behind successful ecommerce ventures.

Want to see the podcast on video? Head to the ⁠⁠Incrementum Digital YouTube Channel and subscribe ⁠⁠

Links:

Scale on Amazon and Retail Media: ⁠⁠Incrementumdigital.com⁠⁠

⁠⁠Follow Liran on Linkedin

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1 year ago
32 minutes 30 seconds

The Brand Podcast
Building a Nonalcoholic Beverage Brand with Creativity and Purpose

In this episode of The Brand Podcast we delve into the world of creative entrepreneurship with Milan Martin, CEO of The Free Spirits Company. We explore the challenges and triumphs of optimizing supply chain and production, the significance of building trust as a CEO, and the critical impact of hiring for company culture. From discussing distribution strategies to the concept of creativity in problem-solving, Milan takes us on a journey through the growth of Free Spirits and the lessons learned along the way.


Want to see the podcast on video? Head to the Incrementum Digital YouTube Channel and subscribe

Links:

Scale on Amazon and Retail Media: Incrementumdigital.com

Follow Liran on Linkedin





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1 year ago
32 minutes 47 seconds

The Brand Podcast
BUILDING AN ALCOHOL BEVERAGE BRAND WITH RETAIL, D2C AND ECOMMERCE STRATEGY

Season 2 Episode 1

Jordan Tepper built 3 brands in the alcohol beverage niche. Learn how Jordan uses retail, ecommerce and B2B to grow the business. Follow Jordan at https://www.exploreapologue.com/

Want to see the podcast on video? Head to the Incrementum Digital YouTube Channel and subscribe - https://www.youtube.com/@incrementumdigital

Links:

Scale on Amazon and Retail Media: Incrementumdigital.com

Follow Liran on Linkedin https://www.linkedin.com/in/liranhirschkorn/



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1 year ago
37 minutes 1 second

The Brand Podcast
2023 Year in Review - a Video Podcast

A video podcast reviewing the year in ecommerce. Based on the year end article from Marketplace.com/

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1 year ago
20 minutes 10 seconds

The Brand Podcast
Advanced A/B Testing Strategies with Justin Chen

Testing and listening to customers is key to minimize mistakes and put yourself in the best position to win the hearts and minds of consumers. Justin Chen of PickFu joins me to talk about how brands are using testing and polling consumers to scale their business.

Check out Pickfu and use code MINDSET to save 50% off your first poll.

Here are some of the sample polls

    1. Crowdsourced listing audit
    2. Competitive main image test (here's another)
    3. Hypothetical mockups using our mockup tool

This episode is brought to you by my Amazon marketing and advertising agency ⁠IncrementumDigital.com⁠.

⁠Get a free Amazon account audit.⁠

Join the E-commerce Mindset Group ⁠https://www.facebook.com/groups/ecommercemindsetgroup⁠/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: ⁠https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA⁠




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1 year ago
36 minutes 22 seconds

The Brand Podcast
144 - Being Spiritual During War with David Ghiyam

In light of what is happening in the world, I wanted to share this talk with David Ghiyam, founder of Mary Ruth Organics and Kabbalah Teacher.

Check out https://go.kabbalah.com/

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2 years ago
32 minutes 15 seconds

The Brand Podcast
143 - Strategies for Brand Protection: Safeguarding Your Name and Product in the Ecommerce World

In this episode we discuss brand protection with Megan Harmon, Managing Partner at ThornCrest.

This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.

Get a free Amazon account audit.

Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA

Subscribe Linkedin Newsletter: https://www.linkedin.com/newsletters/incrementum-digital-weekly-6922971660962734080/

https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ https://twitter.com/LiranHirschkorn



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2 years ago
41 minutes 52 seconds

The Brand Podcast
Learn about scaling your ecommerce brand by learning from the journey of other successful brand founders and executives with host Liran Hirschkorn.