Welcome back to The Brand Is You Podcast! In today’s episode, we’re answering a question you’ve probably wondered but never fully unpacked: What’s the difference between being an influencer and building a brand? It might look the same from the outside—posts, Reels, content creation—but the intention, structure, and long-term outcome are wildly different. So if you’re tired of chasing likes, constantly performing, or feeling like you’re doing all the things but nothing’s clicking… this episode is going to hit deep. We’re getting clear on what separates surface-level visibility from deep brand trust—and how to start building a business that actually lasts. WHAT YOU’LL LEARN IN THIS EPISODE: ✔️ The difference between influencers and brand builders ✔️ Why visibility doesn’t equal trust (or sales) ✔️ How to stop performing for the algorithm and start building momentum ✔️ What influencers focus on vs. what brands prioritize ✔️ Why clear strategy > constant content ✔️ The one question to help you shift from popularity to profitability ✔️ How the InstaSuccess Playbook helps you run the marathon of brand growth (not just chase virality) RESOURCES & NEXT STEPS: 🔥 Ready to build your brand like a business? Grab InstaSuccess —your complete playbook for strategic content creation, brand clarity, and soul-aligned growth. THIS EPISODE IS YOUR REMINDER THAT: ✅ You don’t need more eyes—you need deeper trust ✅ Performing online isn’t the same as building a business ✅ A clear strategy helps you stay consistent (even when life gets chaotic) ✅ The goal isn’t to be liked—it’s to be trusted 🎧 Hit play now and tag @thebrandisyou.co to share what landed for you!