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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Melina Palmer
523 episodes
5 days ago
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
Show more...
Marketing
Business,
Science,
Social Sciences
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All content for The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics is the property of Melina Palmer and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
Show more...
Marketing
Business,
Science,
Social Sciences
Episodes (20/523)
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
520. Designing for Behavior Change
1 day ago
47 minutes 52 seconds

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
519. Asking the Right Questions
6 days ago
44 minutes 25 seconds

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
518. The Endowment Effect: Why We Overvalue What We Own
1 week ago
26 minutes 10 seconds

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
517. Navigating Consumer Insights Research
1 week ago
55 minutes 22 seconds

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
516. The Behavioral Economics Behind Amazon's Success
2 weeks ago
36 minutes 24 seconds

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
515. Unlocking ADHD: Strategies for Success in Work and Life
2 weeks ago
54 minutes 28 seconds

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
514. The Power of Personalized Nudges in Management
3 weeks ago
36 minutes 57 seconds

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
513. The Power of Meaningful Work
3 weeks ago
55 minutes 7 seconds

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
512. Rethinking the Office: How to Lead Hybrid Teams Effectively
4 weeks ago
54 minutes 11 seconds

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
511. Staying Human in the Age of AI: Insights from SXSW 2025
1 month ago
59 minutes 51 seconds

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
510. When AI Meets Neuroscience
1 month ago
37 minutes

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
509. The Anatomy of Bad Ads
1 month ago
50 minutes 59 seconds

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
508. Unlocking Consumer Insights: The Power of Implicit Testing with Dr. Keith Ewart
1 month ago
48 minutes 15 seconds

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
507. Navigating Money and Love
1 month ago
49 minutes 24 seconds

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
506. The Bright Side of Bias: Understanding Optimism in Decision Making
1 month ago
42 minutes 20 seconds

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
505. The Like Button: A Small Click with a Massive Impact w/ Bob Goodson
1 month ago
45 minutes 22 seconds

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
504. The Hidden Influence of Mirror Neurons on Consumer Behavior
1 month ago
34 minutes 43 seconds

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
503. Innovating Through Adversity - Lessons from the Great Depression
2 months ago
50 minutes 14 seconds

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
502. How Maker's Mark Redefined Loyalty During Crisis
2 months ago
41 minutes 38 seconds

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
501: The Psychology of Unboxing: Why We Can't Look Away
2 months ago
23 minutes 25 seconds

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.