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The Bottom Line: Ecommerce Tactics for Profitable Growth
Cody Wittick & Taylor Lagace
74 episodes
3 days ago
Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, on their podcast as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs. Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness to name a few) and generating over $350M in revenue, they offer practical, actionable advice. So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you. Meet them every two weeks for new episodes where you can find more training, templates and get help with your influencer marketing campaign at https://bit.ly/Kynship_Podcast or by DMing them on X at @Cody_Wittick and @TaylorLagace.
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All content for The Bottom Line: Ecommerce Tactics for Profitable Growth is the property of Cody Wittick & Taylor Lagace and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, on their podcast as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs. Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness to name a few) and generating over $350M in revenue, they offer practical, actionable advice. So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you. Meet them every two weeks for new episodes where you can find more training, templates and get help with your influencer marketing campaign at https://bit.ly/Kynship_Podcast or by DMing them on X at @Cody_Wittick and @TaylorLagace.
Show more...
Marketing
Education,
Business,
News,
Business News,
How To
Episodes (20/74)
The Bottom Line: Ecommerce Tactics for Profitable Growth
The #1 Mistake Brands Make With Ads During BFCM (And How to Fix It)
3 days ago
18 minutes 7 seconds

The Bottom Line: Ecommerce Tactics for Profitable Growth
Why Your Offer Matters More Than Your Ad Creative
1 month ago
31 minutes 56 seconds

The Bottom Line: Ecommerce Tactics for Profitable Growth
Agency vs In-house? Why That’s The Wrong Question
1 month ago
22 minutes

The Bottom Line: Ecommerce Tactics for Profitable Growth
How MNLY Grew 6M+ Reach With $0 Paid Ad Spend
2 months ago
34 minutes 56 seconds

The Bottom Line: Ecommerce Tactics for Profitable Growth
Why Your ROAS Target Is Killing Your Business (And How to Fix It)
3 months ago
18 minutes 50 seconds

The Bottom Line: Ecommerce Tactics for Profitable Growth
The Worst Marketing Budget I've Ever Seen (And How We Fixed It)
3 months ago
26 minutes 29 seconds

The Bottom Line: Ecommerce Tactics for Profitable Growth
High ROAS is KILLING Your Brand (And You Don't Even Know It)
5 months ago
21 minutes 56 seconds

The Bottom Line: Ecommerce Tactics for Profitable Growth
Fix Your Meta Ad Account in 60 Minutes: 10 Fatal Errors From 50 Real-World Audits
5 months ago
23 minutes 23 seconds

The Bottom Line: Ecommerce Tactics for Profitable Growth
3 Creative Pipelines Every DTC Founder Needs: How We Create 3,000+ High-Converting Ads Monthly
6 months ago
29 minutes 19 seconds

The Bottom Line: Ecommerce Tactics for Profitable Growth
MonkeyFeet: From $0 to $13.5M in 18 Months with Paul Jackson
6 months ago
30 minutes 42 seconds

The Bottom Line: Ecommerce Tactics for Profitable Growth
This Natural Cleaning Products Company Went From £452K to over £50M+ with Paid Media
7 months ago
43 minutes 52 seconds

The Bottom Line: Ecommerce Tactics for Profitable Growth
The Truth About Agency Pricing: Getting the Best Deal is the WORST Thing for Your Brand
7 months ago
26 minutes 45 seconds

The Bottom Line: Ecommerce Tactics for Profitable Growth
The Hidden Money Lever in E-commerce That Most Founders Miss
8 months ago
38 minutes 25 seconds

The Bottom Line: Ecommerce Tactics for Profitable Growth
This Founder Walked Away from $100M to Disrupt the Sleep Industry
8 months ago
39 minutes 52 seconds

The Bottom Line: Ecommerce Tactics for Profitable Growth
The Hybrid Model is Killing Your Ad Account (And How to Fix It)
8 months ago
15 minutes 36 seconds

The Bottom Line: Ecommerce Tactics for Profitable Growth
WTF Do Our Media Buyers Do All Day? (And the uncomfortable truth about yours)
9 months ago
30 minutes 3 seconds

The Bottom Line: Ecommerce Tactics for Profitable Growth
Debunking Cost Control Myths: My budget isn't spending
10 months ago
28 minutes 1 second

The Bottom Line: Ecommerce Tactics for Profitable Growth
Optimizing Your P&L (with Drew Fallon)
11 months ago
32 minutes 51 seconds

The Bottom Line: Ecommerce Tactics for Profitable Growth
The Winning Formula To Grow Is Not Paid: It's Organic (with Joe Welstead)
12 months ago
23 minutes 4 seconds

The Bottom Line: Ecommerce Tactics for Profitable Growth
The Best Episode on Website Optimization You've Ever Heard ( with Chase Clymer)
1 year ago
32 minutes 56 seconds

The Bottom Line: Ecommerce Tactics for Profitable Growth
Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, on their podcast as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs. Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness to name a few) and generating over $350M in revenue, they offer practical, actionable advice. So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you. Meet them every two weeks for new episodes where you can find more training, templates and get help with your influencer marketing campaign at https://bit.ly/Kynship_Podcast or by DMing them on X at @Cody_Wittick and @TaylorLagace.