Google has recently opened up Local Service Ads to a variety of healthcare specialties. These lesser-known ad types can provide much higher ROI and help get your practice ahead of the competition. Bill Fukui from MedShark Digital joins us to explain what you need to know!

We recently analyzed data from over 600,000 new patient inquiries and have uncovered some common performance gaps. In this episode we cover three critical takeaways relating to lead conversion rates, staff performance, and marketing channels. These may be a wake up call to many of you! You can find our full reports at www.liine.com/healthcare-marketing-benchmark-report/

When is it appropriate to build separate microsites for specific services or locations? We talked with Joshua Lott-Suchanek, a fractional CMO with nearly a decade of healthcare marketing experience, to learn the pros and cons of splitting content off of your main website.

On today's episode, Bailey Daniel shares how she and her portfolio's practices are tracking phone staff performance, as well as the best way to provide effective feedback. Bailey is the Senior Manager of Lifecycle Marketing for Aesthetic Partners, an MSO company with five different brands under their portfolio.

"Specialty healthcare may be the only industry that I can think of where there's this much money being spent on leads that are this valuable...but where the people handling lead intake are not trained, monitored, and incentivized." On this episode, we discuss some common mistakes practices are making with lead intake phone training. We also cover the ideal mindset and strategy for retaining control and improving outcomes. Before co-founding Liine, Charlie Winn professionally consulted healthc...

How effective are your marketing channels and campaigns at driving revenue? Keith Jensen is a 20-year marketing veteran working with healthcare groups. Today we discusses his methodology for reporting marketing ROI based on lifetime patient value. Join us as we dive into his tech stack and processes.

Dylan Kemna joins us to discuss best practices for new patient phone calls, bringing over 15 years of experience managing healthcare call staff. Today, Dylan shares insights into his call structures that are proven to convert more leads into booked appointments. We learn about building rapport, when to collect patient info, and how to think beyond simply answering questions. We also take a deep dive into the most common question - "What does it cost?"

Judy Kozlicki joins us to talk about hiring and retaining top talent for your practice. Judy is a management consultant with Skytale Group, and has over 17 years of experience working with aesthetics practices. We talk about her team building approach and cover some of the tools and techniques she uses to develop healthy, high-performance teams.

Dallas Logan's tech stack for new patient acquisition may be the most effective that we've ever seen. So, of course we invited her to share her secrets! We discuss her mission-critical technologies, preferred communication channels, and the structure of her outreach cadences. We also briefly cover how beginners should get started without getting overwhelmed. If you're interested in the operations side of patient acquisition, you won't want to miss our discussion with Dallas.

Emily Rose joins us to discuss her role as VP of Marketing for Lightwave, a dental leadership organization. We learn about her top-line marketing metrics, how she collaborates with dental leaders, and what separates the highest performing dental practices from the rest.

On today's episode, Danny Ketola joins us to discuss the pros and cons of private equity partnerships in healthcare. Danny has over 23 years of experience in executive management in oral surgery, and founded Flagship Specialty Partners in 2021. Previously, Danny served as CEO of Carolinas Center for Oral & Surgery from 1999 to 2021.

Chris Chomenko is the co-founder of RepeatMD, a mobile rewards app for growth-focused healthcare practices. How much marketing budget should be allocated towards existing patients versus new patient acquisition? What can healthcare practices learn from companies like Allergan, Starbucks, and United Airlines? We discuss these and more on today's episode.

Terri Ross joins us to discuss the training and mindset required to maximize patient revenue from every lead and consult. Terri's perspective comes from 20 years of managing and consulting in the aesthetics space, though our discussion easily applies to any specialty healthcare vertical. Terri is President of Aesthetics for APX Powered by Engage, and is founder and CEO of Terri Ross Consulting.

Nick Tvrdik joins us to share his expertise and success strategies for more effective patient consults. We discuss how to help the patient get the treatment they need while also increasing revenues. Nick has personally done over 8,000 patient consults within his own practices, Aria Integrative Health and Lohi Lipo Laser. He is also a public speaker, consultant with Practice Empowered, and podcast host for the Aesthetic Coaches' Quarter.

How can healthcare practices convert more leads into booked appointments? In this episode we talk to Liine's co-founder Charlie Winn, who has analyzed over 100,000 new lead interactions and is an expert in both lead conversion and call staff training.

Alex Membrillo joins us for our inaugural episode to share his expertise in patient acquisition strategies. Alex is the CEO of Cardinal Digital Marketing, an agency which specializes in working with healthcare practices. Learn what marketing channels drive the most leads, where practices are wasting their time, and what you should be focused on at various stages of your marketing growth.

Welcome to Liine's podcast for growth-focused healthcare practices. In our first episode, we introduce the revenue hourglass. This concept allows us to quickly structure all revenue-growth activities into one of 5 categories. This makes planning for growth more manageable and productive. Join us in future episodes as we bring subject matter experts to speak to each of the 5 categories!