EPISODE SUMMARY *Note: At the time of this recording, Simran’s business was called Girls That Invest - it has since been renamed to Friends That Invest. What if your money could give you freedom - not just someday, but starting now? In this episode, Natalie sits down with Simran Kaur, founder of Friends That Invest, to talk about building real financial security in an uncertain economy. They cover how to recession-proof your income, avoid common money traps, and start investing with confidence, even if you’re starting from zero. Simran shares the simple system behind her early retirement plan, why passive income is often misunderstood, and how to create your own trust fund so your money works for you. If you’ve been avoiding your finances or feeling unsure where to start, this episode will help you take your power back. TIMESTAMPS 00:00 - Simran shares her journey from optometrist to founder of a global investing platform 02:00 - Why she chose a simple business model with one paid offer, and how it changed everything 04:10 - The truth about shiny object syndrome and how to stay focused on what works 06:20 - A real conversation about what’s happening in the economy right now + how to protect yourself 08:30 The two ways to handle your finances during a recession: proactive vs. reactive 11:15 - How to calculate your personal “burn rate” and set up a 6-month emergency fund 13:50 - Avoiding lifestyle creep + how to grow your income without overspending 15:25 - Why the wealthiest people invest more during recessions, and how you can too 18:10 - Simran’s personal plan to retire early and how she’s creating her own trust fund 21:00 - Passive income vs. real passive investing: what actually counts 23:30 - The 4% drawdown rule explained, and why it’s the key to financial independence 25:00 - The mistake 70% of women are making with their money (and how to fix it) 29:50 The easiest way to start investing + Simran’s advice for beginners RESOURCES + LINKS Want to start investing or join the next masterclass? Head to https://friendsthatinvest.com/ to sign up for the newsletter, explore resources, and learn more. Reset Your Business Foundations This Summer At Our First-Ever Freedom High Summer School: A Live Challenge Designed To Help You Grow Your Audience, Make More Sales + Use AI Without Losing Your Voice. Save Your Seat Here. Join The Société: Build Your Freedom-Based Business™ With Systems, Templates, Coaching + Community. Just $97/Month. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

Are you building a business, or did you accidentally create a high-demand job that’s giving you less return than your 9–5 ever did? In this episode, Natalie is breaking down the most important mindset shift you can make as an entrepreneur: thinking like a founder instead of a freelancer. Because even if you're working solo, your business still needs systems, structure, and scalability - otherwise, it’s just a hustle with a new title. If you’re ready to reclaim your time, build something that works for you (not just because of you), and finally stop doing it all alone, this one’s for you. TIMESTAMPS 00:00 - Are you running a business… or just a really demanding job? 01:10 - Why even solopreneurs need a founder mindset 02:10 - Freelancer vs. founder: what’s the difference, really? 03:51 - How founders design systems that scale their impact 05:12 - The question that reveals if your business is actually free 06:38 - Shift #1: From doing to delegating (even if it’s just 5 hours/week) 07:53 - Shift #2: From selling time to selling outcomes 08:49 - Shift #3: From hustle to systems (and where to start) 10:06 - Shift #4: From income to profit - why revenue is a vanity metric 11:20 - Shift #5: From busyness to leadership 13:42 - What freedom actually looks like when you step into CEO mode 14:38 - How this mindset shift supports ambitious women + mothers 16:03 - What kind of business are you building + is it building you back? RESOURCES + LINKS Get Natalie’s AI-Powered Email Tool For Inbox Delegation Right Here. Join The Société: Build Your Freedom-Based Business™ With Systems, Templates, Coaching + Community. Just $97/Month. Reset Your Business Foundations This Summer At Our First-Ever Freedom High Summer School: A Live Challenge Designed To Help You Grow Your Audience, Make More Sales + Use AI Without Losing Your Voice. Save Your Seat Here. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

What if the “dream job” you worked so hard to earn… wasn’t your dream anymore? In this episode, Natalie sits down with Lindsay MacMillan - a former VP at Goldman Sachs who walked away from a prestigious Wall Street career to follow a lifelong dream of becoming a published author. Since leaving Wall Street, Lindsay has signed major book deals with Penguin Random House, taken the TEDx stage four times, and created a multi-faceted creative business aligned with her values. Together, they unpack what it really takes to leave a good job, why the “Plan B” trap keeps so many women stuck, and how to navigate the financial, emotional, and identity shifts that come with choosing the creative path.  This conversation is an honest, vulnerable, and deeply empowering look at what happens when you stop settling for a life that looks good on paper, and start creating one that actually feels good. TIMESTAMPS 00:00 - Why Natalie cut her trip short + the power of honoring your season 01:03 - From Wall Street to writing: How Lindsay made the leap from VP to published author 02:32 - The real reason people are quitting corporate (hint: it’s not burnout) 04:47 - Walking away from a “good on paper” job to follow your dream 06:58 - How Lindsay earned a VP promotion, and still knew it was time to go 09:05 - The simple shift that helped her unlock work-life balance (and still get promoted) 10:32 - Why prioritizing creativity made her better at her corporate job 12:31 - A realistic financial game plan for leaving a high-paying job 17:00 - How to build a portfolio career that funds your creativity and freedom 21:00 - The mindset shift that helped Lindsay stop working like she was still in corporate 23:01 - How to say no to misaligned money (and trust you’ll be okay) 26:17 - Why “pretty good” is the most dangerous place to be 29:21 - What it really looks like to build a creative career on your own terms RESOURCES + LINKS Get Lindsay’s New Novel: Summer On Lilac Island Build Your Freedom-Based Business Operating System™ This Summer At Our First-Ever Freedom High Summer School: A Live Challenge Designed To Help You Grow Your Audience, Make More Sales + Use AI Without Losing Your Voice. Save Your Seat Here. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

The golden era of online business is over, and no one’s saying it loud enough.  In this episode, Natalie breaks down the real reason your launches feel quieter, your content isn’t converting like it used to, and what AI is actually doing to the course, coaching, and creator economy. Spoiler: It’s not about doom and gloom - it’s about evolution. You’ll learn why buyers are savvier than ever, what AI can and can’t replace, and how to future-proof your business by building depth, clarity, and trust. Whether you're a coach, consultant, course creator, or service provider, this episode is your roadmap to staying relevant and wildly in demand over the next 5–10 years. If you've felt like you're working harder for half the results, this conversation will make everything click.  TIMESTAMPS 00:00 - The golden era of “easy online business” is over, here’s why 01:24 - Why so many mid-level creators are quietly burning out 03:03 - What AI is actually replacing (and what still matters) 05:48 - The offers that are collapsing and the ones still converting 07:13 - What AI can’t replace and why that’s your edge 10:07 - 5 examples of deep specialization that cut through the noise 14:51 - Why brand trust and transformation are your new currency 17:44 - Funnel vs. ecosystem: what you actually need to build now 22:49 - The 5 systems every future-proof business needs 24:13 - Stop asking how to grow + start asking how to build smarter 28:24 - How to protect your relevance and stay essential RESOURCES + LINKS Get Your FREE Future Proof Guide Here. Build Your Freedom-Based Business Operating System™ This Summer At Our First-Ever Freedom High Summer School: A Live Challenge Designed To Help You Grow Your Audience, Make More Sales + Use AI Without Losing Your Voice. Save Your Seat Here. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

The online business landscape is shifting, and fast. What worked even three years ago is now dangerously outdated, and most entrepreneurs haven’t caught up. In this episode, Natalie unpacks five non-obvious shifts that founders must make to survive (and thrive) in a rapidly evolving market. You’ll learn why visibility and volume are no longer enough, how AI is commoditizing surface-level content, and what it really takes to build a business that lasts through 2030 and beyond. This episode is your roadmap to the next era of online business: one built on infrastructure, IP, thought leadership, and CEO-level clarity. If you want to stop surviving and start architecting a business designed for longevity, this is a must-listen. TIMESTAMPS 00:00 - Why the old online business playbook is collapsing (and no one’s talking about it) 01:04 - The rise of the Architect Founder + why clarity beats charisma 02:47 - AI, audience evolution + the death of surface-level offers 04:38 - Why your launches are getting flatter, even if you’re doing everything “right” 05:25 - The new goal: sustainability, structure + long-term trust 06:17 - Shift 1: From growth to infrastructure - what actually makes a business scalable 10:08 - Shift 2: From funnels to brand experiences - how to make your funnel unforgettable 15:17 - Shift 3: From content to thought leadership - what will actually cut through the noise 19:00 - Shift 4: From personal brand to proprietary IP - why visibility isn’t enough 22:36 - Shift 5: From doer to architect - how to build a business that runs without you 28:55 - The founder who thrives in 2030 will be the clearest, not the loudest RESOURCES + LINKS Follow Along On Instagram For More Content Specific To The 2030 Founder: @bossbabe.inc @iamnatalie + Subscribe On YouTube Build Your Freedom-Based Business Operating System™ This Summer At Our First-Ever Freedom High Summer School: A Live Challenge Designed To Help You Grow Your Audience, Make More Sales + Use AI Without Losing Your Voice. Save Your Seat Here. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

Ever wonder what it would take to build a $100K/month business with one offer - even if you had no audience, no email list, and no brand name? In this episode, Natalie breaks down exactly what she would do if she were starting from scratch today. You’ll learn the strategy to grow from zero to consistent $100K months without chasing trends, overcomplicating your funnel, or trying to go viral. This is the blueprint for building a high-profit, high-impact business by solving one real problem for one ideal client and doing it in a way that scales with clarity and simplicity. Whether your goal is $10K/month or $100K/month, this episode will show you how to start strong, stay focused, and sell with confidence, even if you're building from scratch. TIMESTAMPS 00:00 - If Natalie had to start from scratch - here’s what she’d do 01:30 - The common mistake keeping people stuck at $0-$10K/month 04:40 - Why your income goals need to align with your life 07:03 - The most urgent, high-value problem to solve 10:14 - One person, one problem, one promise = the clarity formula 12:01 - How to price and package a premium offer 16:14 - Natalie’s simple, no-fluff funnel strategy (built backwards) 19:39 - The truth about visibility and what actually brings leads 22:36 - Organic vs paid vs borrowed traffic: how to know where to start 24:42 - Weekly sales rhythm for consistent revenue 28:27 - The mindset shift that changes how you sell 30:25 - 5 questions to ask before scaling 31:44 - Why Natalie uses Kajabi to build her entire business (and how to start your free 30-day trial) RESOURCES + LINKS Get Your FREE 30-Day Trial with Kajabi Right Here. Build Your Freedom-Based Business Operating System™ This Summer At Our First-Ever Freedom High Summer School: A Live Challenge Designed To Help You Simplify, Systemize + Scale. Save Your Seat Here. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

If you’ve ever felt like the “best-kept secret” in your industry, this episode will change that. Natalie is joined by Rory Vaden, bestselling author and co-founder of Brand Builders Group, to talk about what it really takes to clarify your personal brand and scale your business around your unique story. You’ll learn Rory’s proven method for finding your true uniqueness, how to become the go-to name in your niche, and why AI makes your humanity more important than ever. This isn’t about going viral, it’s about becoming wealthy and well-known through emotional connection, storytelling, and serving the person you once were. Plus, Rory is giving away his entire audiobook for free and you don’t want to miss it!  TIMESTAMPS 00:00 - The #1 unlock to building a scalable personal brand 02:00 - Why you don’t start with what, you start with who 05:00 - The shortcut to clarifying your personal brand 08:30 - Why copy-paste brands fail (and what to do instead) 13:00 - Rory’s take on being copied + how to stay original 16:00 - How to future-proof your brand in the age of AI 21:00 - Personal branding vs. information: what still matters 24:45 - Why story > data (especially in saturated markets) 30:00 - The storytelling formula that makes you unforgettable 38:00 - The secret to getting invited onto stages and podcasts 43:00 - How to become known for your original frameworks 47:00 - Grab Rory’s full audiobook FREE while it’s live! RESOURCES + LINKS Get A FREE Early Release Of Rory’s Audiobook: Wealthy And Well-Known Here. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

What do you do when the business you built no longer feels like you? In this episode, Natalie unpacks what it really means when you feel disconnected from your work, how to tell the difference between burnout and boredom, and why it might be time to evolve your business to match who you are now. You’ll learn how to reconnect with your why, audit what’s no longer aligned, and reignite the spark - without burning everything down. If you’ve been questioning whether it’s time for a change, this episode is your permission slip. TIMESTAMPS 00:00 - “I don’t feel alive in my business anymore” - what this feeling actually means 01:45 - How to tell the difference between burnout and boredom 04:46 - Why your business may be orbiting an old version of you 07:31 - The Alignment Audit: 5 reflection questions to get honest about what needs to change 10:42 - What pruning your business really looks like and why it’s not about failure 13:05 - The 3-step process to prune, automate, and delegate your way back to alignment 16:30 - You can’t be creative when you’re depleted + how to make space for the spark 18:29 - Better questions to ask yourself when you're ready to evolve 20:08 - Real stories of women who simplified, realigned, and reignited their passion 23:54 - If nothing changes… nothing changes. Here’s how to start small and make it real. 25:22 - You don’t need to push harder, you need to reconnect deeper 26:12 - Download the free Realignment Reset Guide to take the next step RESOURCES + LINKS Get Your Free Realignment Reset Guide Here. Watch Natalie’s Free 90-Minute Training To Learn Her 5-Step Playbook To Start Or Scale A Freedom-Based Business. Sign Up Here. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

What does it really take to build a billion-dollar business - without debt, without outside funding, and without losing your family in the process? In this episode, Natalie sits down with Mark Pentecost, founder of It Works!, Impact Professionals, and author of Life of Your Dreams, to talk about what it means to dream big, take risks, and build a life-changing legacy from nothing. From starting out as a high school teacher to becoming a self-made billionaire, Mark shares the 7 steps he followed to go from stuck and surviving, to building a company that’s generated over $750M a year and impacted lives across 20+ countries. Whether you're just getting started or scaling to your next level, this episode will remind you what's actually possible and why it’s never too late to get in the game. TIMESTAMPS 00:00 - Meet the man who went from teacher to billionaire entrepreneur 03:00 - How to go from day-to-day survival to building the life of your dreams 06:00 - The power of getting in the game, even before you feel ready 07:40 - Why your environment matters more than your ideas 10:10 - “When is enough, enough?” + how legacy became Mark’s #1 driver 12:00 - Lessons from his cancer diagnosis + how it shaped his purpose 14:30 - What separates those who succeed from those who quit 18:00 - Why saying your dream out loud is a powerful step 20:30 - Building a business with your spouse and raising motivated kids 24:00 - Mark’s philosophy on money, debt, and financial freedom 28:00 - Why “debt-free is the new sexy”   35:00 - You don’t need a big idea, just the courage to take the first step RESOURCES + LINKS Get Mark’s book: Life of Your Dreams Here. Watch Natalie’s Free 90-Minute Training To Learn Her 5-Step Playbook To Start Or Scale A Freedom-Based Business. Sign Up Here. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

Kass and Mike Lazerow are serial entrepreneurs and investors, best known as the co-founders of Golf.com and Buddy Media, the leading social media marketing platform that sold to Salesforce for $745 million. In this episode, they join Natalie for a raw, unfiltered conversation on the messy reality of building billion-dollar businesses, raising a family, navigating marriage, and staying focused through it all. They don’t hold back. From the tough lessons they’ve learned as partners and parents to the playbook they’ve developed for building a business that lasts, you’ll walk away with the inside scoop on what it really takes to build a wildly successful business… and stay married while doing it. TIMESTAMPS 00:00 - Introduction to Mike and Kass Lazerow 01:22 - Why co-founder partnerships succeed, or fail 02:38 - How to navigate working together as a couple 05:11 - The must-ask questions before choosing a business partner 07:28 - Equity splits, work ethic, and setting expectations 12:03 - The reality of balance for entrepreneurial families 14:27 - Building businesses during early parenting years 21:18 - The V2MOM framework for focus and decision-making 29:17 - Identifying the key levers that drive business growth 32:34 - Common mistakes in hiring and building a team 36:18 - Scripts and frameworks for difficult conversations 40:20 - Legal foundations every founder should know 45:41 - The emotional side of entrepreneurship and building wealth 49:42 - Rethinking money, freedom, and legacy 55:24 - What success really looks like in business and life RESOURCES + LINKS Grab Kass + Mike’s New Book Shoveling Shit Here: kassandmike.com/the-book Get The Small Business Planner Here - The Tool Every Founder Needs To Organize + Run Every Detail Of Their Business, From Legal Documents + Contracts To Systems, SOPs, + Essential Operations. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

If you stopped posting on social media tomorrow… would your business keep growing? In this episode, Natalie shares her 3 Pillars for building a personal brand that works for you around the clock - attracting clients, partnerships, and opportunities even when you're offline. You'll learn how to create a brand that builds trust, gets referrals, and positions you as the go-to expert, without relying solely on the algorithm. Whether you're scaling or just getting started, this episode will help you turn your brand into your biggest business asset. TIMESTAMPS 00:00 - If you stop posting tomorrow… would your brand still work for you? 01:10 - Why your visuals don’t matter as much as you think 01:30 - Pillar #1: Positioning - the power of owning one clear thing 02:59 - Pillar #2: Presence - how to show up in rooms that already hold trust 05:02 - Pillar #3: Proof - how to turn interest into trust and trust into sales 06:56 - The secret to getting in the rooms where deals and referrals happen 08:17 - What kind of content actually builds authority and attracts buyers 09:42 - Why thought leadership means sharing your perspective, not just tips 10:30 - How your personal brand pre-qualifies leads and collapses sales time 11:50 - The difference between being just another option, and the obvious choice 12:43 - The real goal: A brand so clear and credible, it attracts the right people… even when you’re offline RESOURCES + LINKS Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business - start today for just $97.  Want a personal brand that looks as polished as it feels? Our B-Roll Guide shows you how to film, edit + organize high-quality B-roll using just your phone. Perfect for building authority with content that actually converts. Get it right here. Learn how to Start or Scale a Freedom-Based Business with this free training: bossbabe.com/class.  Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

Erin Claire Jones is one of the world’s leading experts in Human Design and she’s back on the podcast for a conversation that goes way beyond the chart. Natalie and Erin dive deep into what it really looks like to birth a book and a baby at the same time, navigating business launches with limited time, and learning how to work with (not against) your natural energy. Whether you’re a Generator trying to find balance, a Manifesting Generator embracing your multi-passionate nature, or just curious about how Human Design can support your parenting, this episode is packed with powerful insights. Erin also breaks down how each type - Generator, MG, Projector, Manifestor + Reflector - can approach launches, decisions, and daily life in a more aligned way. If you’re ready to confidently make decisions that align with your goals, in both business and life, this episode is a must-listen. TIMESTAMPS 00:00 The story behind Erin’s new book (and how it came to life postpartum) 02:00 What launching a book with a baby + toddler actually looks like 04:30 When to go hard, and when to scale back in a launch season 06:10 How Erin’s Human Design as a Projector impacts her work style 10:15 A breakdown of the 5 Human Design types and how each launches differently 13:00 Why parenting and business both require constant recalibration 14:00 A powerful tip for Generators: community = opportunity 16:20 What it means to be “invited” as a Projector (and how to still pitch) 19:00 How Natalie + Erin parent through the lens of Human Design 23:00 How to use the book as a real-time guide for decisions and relationships 25:00 What’s next for Erin post-launch (and what rest really looks like) RESOURCES + LINKS Erin’s Book, How Do You Choose: A Human Design Guide To What’s Best For You At Work, In Love, And In Life, Is Available Now! Get It Here. Get Your Personalized Human Design Blueprint Here. (Use Code BOSSBABE For A Discount) Become Human Design Coaching Certified With Erin Here. (Use Code BOSSBABE For A Discount) Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

Everyone online talks about reaching six-figures like it’s the ultimate goal, but what happens when you get there and realize you’re still overwhelmed, overworked, and underpaid? In this episode, Natalie breaks down why so many entrepreneurs get stuck at $100K and what it actually takes to break through. She shares the common myths keeping people spinning (like “just add more offers” or “wait to hire until you can afford it”) and reveals the real shifts, both strategic and mindset, that unlock sustainable growth. If you’re ready to simplify, systemize, and scale in a way that actually feels good, this one’s for you. TIMESTAMPS 00:00 - Why six figures isn’t the freedom milestone you thought it’d be 01:03 - The real reason hustle stops working when you try to scale 02:36 - What it looks like to wear every hat (and why it’s unsustainable) 03:06 - The sneaky mindset traps that turn a plateau into your ceiling 04:03 - Three growth myths that sound smart, but actually keep you stuck 05:34 - Why the fastest growth often comes from doing less, not more 06:04 - Step 1: Simplify - get radically clear on what’s working 06:34 - Step 2: Automate - how tech can become your first hire 07:29 - Step 3: Delegate - and finally stop doing it all yourself 07:59 - How to shift from operator to true CEO (without losing momentum) 10:12 - What high-level CEOs actually spend their time on 12:13 - Why scaling revenue without profit leads straight to burnout 15:33 - The silent profit leaks draining your business behind the scenes 16:20 - The middle-class business trap + how to break free from it 17:35 - The shift that turns your business into a freedom vehicle RESOURCES + LINKS Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business - Start Today for Just $97.  Learn how to Start or Scale a Freedom-Based Business With This Free Training. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

No one talks enough about the hard parts of leadership - the moments you wish you could take back, the decisions that didn’t go as planned, and the lessons that only hindsight can teach. In this episode, Natalie pulls back the curtain on the biggest leadership mistakes she’s made over the years. From hiring too fast to ignoring gut instincts, and losing herself in the business, Natalie shares what she would do differently, what she’s learned the hard way, and how she’s leading now. Whether you’re building your first team or already leading one, this episode will give you the honest insights most people don’t share. Let’s dive in! TIMESTAMPS 00:00 Why we’re talking about leadership mistakes today + why more founders need to 03:05 The hard truth about hiring fast and leading without clarity 07:40 What happened when Natalie didn’t listen to her gut 11:20 The hidden cost of avoiding hard conversations 16:00 How people-pleasing led to a leadership identity crisis 20:45 A breakdown that forced a breakthrough in how she leads 25:10 The biggest regret + what she’d do differently now 28:50 What “healthy leadership” looks like today inside Bossbabe 31:20 Natalie’s challenge to every founder who wants to grow with integrity RESOURCES + LINKS Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business - start today for just $97.  Learn how to Start or Scale a Freedom-Based Business with this free training: www.bossbabe.com/class.  Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

After a hard season in business, it’s easy to stop trusting your decisions and instincts. In this episode, Natalie breaks down why self-trust erodes after setbacks and how to rebuild it through small, intentional actions. You’ll learn how to separate fear from intuition, why reflection can easily turn into obsession, and the simple shifts that rebuild your confidence from the inside out. If you’ve been feeling stuck, second-guessing yourself, or waiting to feel "ready," this episode will show you how to start leading again. TIMESTAMPS 00:00 Why rebuilding after a hard season starts with self-trust, not strategy 00:50 How failure impacts your identity more than you realize 02:06 The sneaky way doubt starts slowing your momentum 02:58 Fear vs. intuition: a simple framework to tell them apart 05:19 Why self-trust isn’t just mindset work (and what to do instead) 06:46 How small decisions rebuild big confidence 07:59 What really keeps entrepreneurs stuck after setbacks 08:46 How to reflect without spiraling or self-sabotaging 10:40 A practical way to rebuild momentum without the pressure to be perfect 13:13 One tiny decision that helped Natalie reclaim her leadership RESOURCES + LINKS Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business - start today for just $97.  Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

What’s it really like growing up with a wildly successful mother, and then becoming one yourself? Today, Natalie is sitting down with bestselling author, entrepreneur, and speaker Kate Northrup for a raw, powerful conversation about legacy, ambition, identity, and motherhood. Kate shares what it was like being raised by Dr. Christiane Northrup — a pioneer in women’s health — and how growing up around success shaped her views on work, freedom, and motherhood.  Whether you’re balancing motherhood and ambition, healing childhood patterns, or redefining success on your terms, this conversation will leave you feeling seen, supported, and inspired. TIMESTAMPS 00:00 - Natalie introduces Kate Northrup and sets the scene for a candid conversation about growing up with a successful mom, building a business, and redefining success on your own terms. 00:41 - Growing up with a famous mom: what Kate learned from watching Dr. Christiane Northrup’s career up close. 05:15 - Early lessons about freedom, ambition, and why Kate knew she wanted a different kind of life. 09:06 - How Kate approaches work travel with her daughters — and why their emotional security looks different from her own childhood. 10:53 - The pivotal repair work between Kate and her mom after a childhood of distance. 17:32 - Motherhood as an identity reckoning: Kate shares how birth trauma and postpartum survival shaped her life and business. 24:09 - How motherhood actually strengthens intuitive business leadership and why trusting your instincts is critical for long-term success. 28:37 - How Kate structures her business today to align with her body, seasons, and energy — creating more freedom without sacrificing growth. 35:15 - The surprising revenue impact of launching less often and how simplifying actually led to doubling results. 38:56 - How societal conditioning ties productivity to worth + how Kate broke free from the “busy equals valuable” mindset. 47:25 - Why not savoring every moment of early motherhood is okay + how redefining your own values can free you from guilt and comparison. RESOURCES + LINKS Love This Episode? Get The CEO Mama Unfiltered Newsletter (It’s Free!) For Weekly Support, Strategy, And Real Talk — Straight To Your Inbox. Calling All Coaches: Brendon Burchard Is Hosting A Free Live Training For The Bossbabe Community On April 29. Get The Details To Join The Private Zoom Call Here. Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based BusinessTM - start today for just $97.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

What if your next level of growth isn’t in a new strategy, but in your existing business? In this episode, Natalie shares the exact business audit she runs every quarter to unlock more revenue, simplify operations, and scale what’s already working. You’ll learn how to identify what’s profitable, uncover hidden bottlenecks, and make smarter, data-backed decisions that move the needle. She’ll guide you through how to assess your offers, leads, sales process, operations, and leadership — so you can stop guessing, start optimizing, and finally build momentum again. If you’re ready to grow without doing more — this is the audit that will show you how. It’s time to pause, reflect, and lead from a new level. TIMESTAMPS 00:00 - You don’t need another strategy — you need a business audit 00:29 - The biggest mistake entrepreneurs make when trying to grow 00:57 - Step 1: Audit your revenue streams — what’s profitable vs. just taking up space 02:19 - The magic of simplifying instead of scaling complexity 03:11 - Step 2: Audit your lead gen — where are your best leads really coming from? 04:39 - Visibility ≠ leads — how to stop wasting time on the wrong platforms 05:56 - Step 3: Audit your sales process — where are your conversions leaking? 07:54 - How to fix friction and boost conversion with simple tweaks 08:29 - Step 4: Audit your operations — what tasks are slowing you down? 09:55 - Operational bottlenecks that stall growth (and what to automate or delegate) 10:51 - Step 5: Audit your leadership — are you the bottleneck? 12:17 - Why your business will only grow to the level you’re willing to lead it 13:12 - How to actually do your audit and uncover what’s been keeping you stuck 14:08 - Your next level isn’t “out there” — it’s already inside your business 14:53 - Real results from members inside The Société who’ve run this audit 15:22 - Leave a review and unlock Natalie’s 7-Figure CEO Operating System (for free!) RESOURCES + LINKS Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based BusinessTM - start today for just $97.  Save Your Seat For Natalie’s Brand New, Free Live Masterclass On April 25 + Learn How To Turn Your Expertise Into Consistent Monthly Income — Without Big Launches Or A Massive Audience.  Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

We’ve all heard the phrase “you can have it all” — but is it actually serving us? In this episode, Natalie challenges the myth of having it all and shares what it really looks like to thrive as a CEO and a mother — without burning out, running on empty, or constantly questioning if you're doing enough. Whether you’re a parent or simply juggling a lot, you’ll walk away with a powerful reframe on success, a clear strategy for setting aligned priorities, and practical tools for protecting your time, energy, and well-being. If you’ve been feeling stretched thin, this is the mindset shift you’ve been needing. TIMESTAMPS 00:00 - Why the idea of “having it all” is keeping high-achieving women stuck 01:26 - The real question: Do you even want it all — and at what cost? 04:06 - How becoming a mom ended Natalie’s people-pleasing era (and why that changed everything) 06:55 - Recognizing the martyr pattern — and how to break free from it 10:13 - The truth behind thriving women: It starts with support systems 16:08 - Redefining “mom guilt” and how to shift into empowered ambition 18:17 - The 3-question framework to define your version of success 22:48 - The exact things Natalie let go of to reach her biggest goals 25:38 - How to prioritize like a CEO and protect your energy 28:17 - When to outsource, automate, or ask for help (and why it matters) 31:04 - Build a schedule that reflects your actual values — not just what looks impressive 34:49 - A challenge: What’s one thing you can release to make space for what matters? RESOURCES + LINKS Love This Episode? Get The CEO Mama Unfiltered Newsletter (It’s Free!) For Weekly Support, Strategy, And Real Talk — Straight To Your Inbox. Apply To Join The CEO Mama Membership — Our Private Community For Ambitious Mamas Building Freedom-Based Businesses While Raising A Family. The Let Them Theory Book Natalie Mentions In This Episode.  Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based BusinessTM. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

Going viral isn’t luck — it’s a system. In this episode, Natalie reveals the proven formula behind content that spreads like wildfire — even if you’re starting from zero. You’ll learn how to reverse engineer what’s already working on social media, use AI to optimize your posts, and finally understand the psychology and structure behind viral growth. This isn’t about copying trends or hoping a post takes off. It’s about following a step-by-step process that guarantees more reach, more visibility, and more impact.  And if you're inside of The Société, don’t forget to grab the exclusive 10x10 Viral Content Workbook to put this strategy into action today. TIMESTAMPS 00:00 - Why going viral isn’t luck — and what most people get wrong 01:29 - The 10x10 method that reveals the secret behind every viral post 03:16 - How to use AI to create better content in half the time 04:35 - The real reason your content isn’t taking off (yet) 06:25 - Why your first 50 posts matter more than you think 08:17 - How to find content inspiration outside your niche 10:01 - Five viral hook styles you should be testing 13:13 - Case studies: From 280 followers to 2M+ views 17:16 - Turning research into results — the secret to repeatable virality 24:01 - What to do after you go viral to build long-term momentum RESOURCES + LINKS Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based BusinessTM. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

You’re showing up, posting consistently, and putting real effort into your content — but if it’s not translating into sales, it might be time for a strategy shift. In this episode, Natalie shares her Million Dollar Content Plan — the exact approach she’s used to generate millions in organic revenue — and shows you how to create content that does more than just get likes. It actually converts. You’ll learn the four content pillars that turn followers into buyers, how to plan content like a sales funnel, and how to repurpose what you already have so you’re not creating from scratch every day. Plus, she’s breaking down her weekly content calendar and sharing how to build real trust, authority, and momentum online. If you’re ready to start seeing real results from your content, you’re going to love this one. TIMESTAMPS 00:00 – Why most entrepreneurs are creating content that doesn’t convert — and how to fix it. 01:15 – The Million Dollar Content Plan: how to post with purpose and drive real sales. 02:02 – The biggest myth keeping people stuck: more content = more money. 03:34 – Content Pillar 1: Authority — how to build trust by showing real results. 06:49 – Content Pillar 2: Connection — why people need to trust you before they’ll buy. 09:02 – Content Pillar 3: Buyer Psychology — how to handle objections before they even come up. 10:44 – Content Pillar 4: Conversion — the posts that actually lead to sales. 12:11 – Turning content into a system: the step-by-step approach that works. 13:51 – Natalie’s weekly content calendar: what to post Monday through Friday to convert. 15:04 – How to get Natalie’s 30-day plug-and-play content plan completely free. RESOURCES + LINKS Freedom Fast Track Doors Close Soon! Join here. Download your free copy of our 30 Days of Content Guide here.  Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based BusinessTM. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).