Everyone in publishing talks about bestsellers—but few people actually know how those lists are made. In this episode, I’m joined by Troy Johnson, Founder of the African American Literature Book Club (AALBC), and Linda Duggins, longtime publishing executive, to unpack what really goes into making a book a “bestseller.” Together, they created The BLK Bestsellers List—a list spotlighting the top-selling Black authors across all genres. We talk about why it matters, how it challenges traditional...
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