How do we measure a successful luxury brand? Is it by price point, product, or commercial success? All of these components make up a successful business but there is one word that defines success within any brand, especially luxury. With this one word, you are able to journey on a path with your client into different pockets of their lifestyle. Still don't know what I am talking about?....lol Hmm take a listen!
The second hand market has sparked a new interest for luxury houses to push their sustainability needle a little further - hosting clients through the full product lifecycle is the newest and highest form of client treatment.
Behind every successful brand, there is loyalty supported by a community of like-minded connoisseurs. What is driving client’s re-engagement and re-purchasing power with luxury brands? Cultural exclusive events and monumental commemorations are the testaments to the power of true brand awareness, identity, and loyalty.
What is causing the male client to push fashion margins to new astronomical levels? Are men finally comfortable leaning into their leather accessory fetish? Lets discuss inside the script!
The Black Luxury Code is a podcast that enables healthy and diverting conversations around the subject of luxury. Sharing the perspective of non traditional views in support of fresh ideas from the new generation of luxury enthusiasts.
This preliminary episode is an introduction to the forth-coming project, opening the discussion on men’s fashion and their iconic style code.