Procurement is no longer just about cutting costs—it’s about building trust, creating value, and driving strategy.In this episode of The Bilna Sandeep Show, we sit down with Ahmed Raafat, Head of Procurement & Supply Chain at ARM Holding, to uncover how procurement is shaping the future of Dubai’s booming construction industry.From his journey as a site engineer to procurement leader, to insights on AI, digitalization, vendor management, and the impact of COVID-19, this conversation dives deep into how procurement is evolving into one of the most strategic functions in construction and real estate.📌 Timestamps:0:00 – Introduction0:47 - Father's military background influence 2:04 - Career transition 4:38 - Procurement leader in today’s environment!5:32 - Define procurement 8:44 - Strategic relationships 11:55 - negotiation or communication skills15:06 : Quality of the project 16:38 - Prequalified list 19:07 Either close down or pivot22:11 Positive impact.24:31 AI replacement 29:11 : KPI for plan35:11 - Most procurement failures actually occur40:00 - Daily routine41:27 - Construction Software development 42:44 - Sustainability in construction45:58 - Small things can create huge impact48:41 - Start learning AI 50:15 - We need to be practical 53:30 - Procurement Types54:59 - Advice to procurement teamsFollow Ahmed Raafat on LinkedIn : / ahmed-raafat-30a18733 ✨ About Me:I'm Bilna Sandeep, a Chartered Surveyor turned Construction Marketing Specialist, and the founder of Built Market Lab. With a passion for entrepreneurship and empowering women, I also lead the Homepreneurs Club, a platform dedicated to supporting women entrepreneurs. Through my podcast, "The Bilna Sandeep Show," I share insights from business leaders and my own journey to help others succeed. Connect with Bilna Sandeep:📸 Instagram: [@bilnasandeep]( / bilnasandeep ) 💼 LinkedIn: [Bilna Sandeep]( / bilnas ) 🌐 Website: [bilnasandeep.com](https://bilnasandeep.com/) Built Market Lab – A Construction Specialized Marketing Agency:🔗 Website: [builtmarketlab.com](https://builtmarketlab.com/) 📸 Instagram: [@builtmarketlab]( / builtmarketlab ) 💼 LinkedIn: [Built Market Lab]( / builtmarketlab ) Women Entrepreneurs Networking Platform – Homepreneurs Club:🌐 Website: [homepreneursclub.com](https://www.homepreneursclub.com/) 📸 Instagram: [@homepreneursclub]( / homepreneursclub ) 📲 Join WhatsApp Channel for Updates: [Join Here](https://chat.whatsapp.com/ET5sEk4sYzP...) 💬 Join Free Facebook Group for Women Entrepreneurs: [Join Here]( / homepreneurs )👉 Don’t forget to LIKE, SUBSCRIBE, and SHARE to stay updated with all our latest content and insights! 💥
Everyone’s talking about flashy Rolexes, luxury cars, and overnight success in real estate. But what’s the truth behind the hustle? Can you really succeed without showing off? And can introverts make it in this loud, competitive game.
In this episode,, we sit down with Govind Ramachandran, Senior Director at DEMACC, who shares powerful insights on building a sustainable career in real estate sales. From debunking the biggest myths about real estate riches to understanding the importance of trust, integrity, and genuine client care, this conversation is packed with real talk about what it takes to truly succeed in the competitive Dubai real estate market. Whether you’re a new agent, a seasoned broker, or simply curious about sales leadership, this is a must-watch 📌
Timestamps:0:00 – Introduction
2:05 – Guest Introduction: Govind Ramachandran, Senior Director at DAMAC
3:00 – His sales journey: from average student to sales leader
3:42 – The science and psychology behind sales
4:21 – Why “everyone makes money in real estate” is misleading
06:30 – How to SELL Luxury Real Estate When You Don’t Own Luxury?
7:00 – The rise of hustle culture in real estate – is it sustainable?9:35 – Why clients will always come back to trustworthy advisors sales?
11:51 – Key traits for aspiring real estate professionals13:01 – Socializing vs serving: What actually matters in sales
13:39 – Coffee Break: Govind’s love for African coffee and natural beans
17:01 – Staying grounded and humble even while leading massive teams
20:32 – Developing strong communication skills – Govind’s method
22:23 – Warren Buffett’s tip: Become a great communicator
23:27 – Govind’s interest in AI and learning through IIM Indore
27:00 – Using AI personas to practice sales pitches before client meetings
29:46 – Selling luxury real estate without owning one: Mindset matters
31:00 – Patience, research, and preparedness are key to high-ticket sales
33:06 – Not everyone is made for ultra-luxury – picking the right brokers
35:10 – Perception in luxury sales: Rolex or relationships?
37:49 – Goal setting and internal motivation are the real fuel
39:04 – Tesla vs traditional real estate: Product quality vs hard-selling
1:16 – Creating emotional client experiences, not just transactions
42:34 – When sales drop: Honest self-evaluation over external blame
44:14 – Final advice: Don’t jump into real estate for quick money – know your “Why”
Follow Govind Ramachandran on LinkedIn : https://www.linkedin.com/in/govind-ramachandrandran-specialist/
✨ About Me:I'm Bilna Sandeep, a Chartered Surveyor turned Construction Marketing Specialist, and the founder of Built Market Lab. With a passion for entrepreneurship and empowering women, I also lead the Homepreneurs Club, a platform dedicated to supporting women entrepreneurs. Through my podcast, "The Bilna Sandeep Show," I share insights from business leaders and my own journey to help others succeed.
Connect with Bilna Sandeep:
📸 Instagram: [@bilnasandeep](https://instagram.com/bilnasandeep) 💼
linkedIn: [Bilna Sandeep](https://www.linkedin.com/in/bilnas/)
🌐 Website: [bilnasandeep.com](https://bilnasandeep.com/)
Built Market Lab – A Construction Specialized Marketing Agency:🔗 Website: [builtmarketlab.com](https://builtmarketlab.com/)
📸 Instagram: [@builtmarketlab](https://www.instagram.com/builtmarketlab)
💼 LinkedIn: [Built Market Lab](https://www.linkedin.com/company/builtmarketlab/) Women Entrepreneurs Networking Platform – Homepreneurs Club:
🌐 Website: [homepreneursclub.com](https://www.homepreneursclub.com/)
📸 Instagram: [@homepreneursclub](https://www.instagram.com/homepreneursclub/)
📲 Join WhatsApp Channel for Updates: [Join Here](https://chat.whatsapp.com/ET5sEk4sYzPBvr5urTARoU) 💬
Join Free Facebook Group for Women Entrepreneurs: [Join Here](https://www.facebook.com/groups/homepreneurs)
👉 Don’t forget to LIKE, SUBSCRIBE, and SHARE to stay updated with all our latest content and insights! 💥
Are you a founder or sales leader in a B2B interior fit-out company looking to crack client acquisition using LinkedIn? In this video, we take you through a comprehensive, five-phase LinkedIn strategy designed specifically for B2B businesses—especially in the fit-out industry.Welcome to my channel! "The Bilna Sandeep Show!Before diving in, an important announcement — we’ve launched The Construction Network, a free, dynamic community for construction professionals, business owners, and stakeholders in the construction industry. This network is a space to explore new job and project opportunities, build relationships, and access valuable learning resources. Join the network via the link in the description and start connecting with like-minded industry peers.🔍 What You’ll Learn:✅ How to identify your dream 100 clients✅ How to build a content strategy tailored to your target sectors✅ Posting strategies for personal and company profiles✅ How to turn daily LinkedIn activity into consistent lead generation✅ Steps to initiate vendor registration and prequalification✅ Powerful outreach and engagement tactics without sounding salesy00:00 : Intro01:58 : Phase 1 - LAYING THE FOUNDATION11:25 : Phase 2 - IDENTIFYING YOUR TARGET AUDIENCE14:35 : Phase 3 - CONTENT STARTEGY19:34 : Phase 4 - DAILY OUTREACH & RELATIONSHIP BUILDING22:00 : Phase 5 - VENDOR REGISTRATION25:12 : Phase 6 - SCALING🌐 A free and vibrant community built for construction professionals, business owners, and key stakeholders in the industry.🔗 Join now : https://www.gokollab.com/theconstructionnetwork✨ About Me:I'm Bilna Sandeep, a Chartered Surveyor turned Construction Marketing Specialist, and the founder of Built Market Lab. With a passion for entrepreneurship and empowering women, I also lead the Homepreneurs Club, a platform dedicated to supporting women entrepreneurs. Through my podcast, "The Bilna Sandeep Show," I share insights from business leaders and my own journey to help others succeed.--- Connect with Bilna Sandeep:📸 Instagram: [@bilnasandeep](https://instagram.com/bilnasandeep) 💼 LinkedIn: [Bilna Sandeep](https://www.linkedin.com/in/bilnas/) 🌐 Website: [bilnasandeep.com](https://bilnasandeep.com/)--- Built Market Lab – A Construction Specialized Marketing Agency:🔗 Website: [builtmarketlab.com](https://builtmarketlab.com/) 📸 Instagram: [@builtmarketlab](https://www.instagram.com/builtmarketlab) 💼 LinkedIn: [Built Market Lab](https://www.linkedin.com/company/builtmarketlab/)https://ceo.builtmarketlab.com/--- Women Entrepreneurs Networking Platform – Homepreneurs Club:🌐 Website: [homepreneursclub.com](https://www.homepreneursclub.com/) 📸 Instagram: [@homepreneursclub](https://www.instagram.com/homepreneursclub/) 📲 Join WhatsApp Channel for Updates: [Join Here](https://chat.whatsapp.com/ET5sEk4sYzPBvr5urTARoU) 💬 Join Free Facebook Group for Women Entrepreneurs: [Join Here](https://www.facebook.com/groups/homepreneurs)--👉 Don’t forget to LIKE, SUBSCRIBE, and SHARE to stay updated with all our latest content and insights! 💥
Are you making these critical marketing mistakes in your construction or real estate business? Avoiding these errors can help you attract high-value clients, build a strong brand, and stay ahead of the competition.Welcome to my channel! "The Bilna Sandeep Show!In this video, we explore the top five marketing mistakes that many construction and real estate companies make, along with strategies to fix them.🔍 Topics Covered:✅ Lack of Brand Positioning & Niche Focus✅ Ignoring Digital Marketing & Hiring the Wrong Talent✅ Underestimating the Power of Personal Branding✅ Lack of Thought Leadership Content✅ Inconsistent Content Strategy & Poor ExecutionTime Stamps :00:00 -Introduction01:42 -Not having proper brand positioning03:21 -Use Digital Media07:06 -Ignoring Personal Brands11:04 -They don't use power of thought leadership12:01 -They don't have content strategy
Check out our free eBook on 10 powerful social media strategies for construction CEOseBook download link : https://ceo.builtmarketlab.com/ ✨ About Me:I'm Bilna Sandeep, a Chartered Surveyor turned Construction Marketing Specialist, and the founder of Built Market Lab. With a passion for entrepreneurship and empowering women, I also lead the Homepreneurs Club, a platform dedicated to supporting women entrepreneurs. Through my podcast, "The Bilna Sandeep Show," I share insights from business leaders and my own journey to help others succeed.--- Connect with Bilna Sandeep:📸 Instagram: [@bilnasandeep](https://instagram.com/bilnasandeep) 💼 LinkedIn: [Bilna Sandeep](https://www.linkedin.com/in/bilnas/) 🌐 Website: [bilnasandeep.com](https://bilnasandeep.com/)--- Built Market Lab – A Construction Specialized Marketing Agency:🔗 Website: [builtmarketlab.com](https://builtmarketlab.com/) 📸 Instagram: [@builtmarketlab](https://www.instagram.com/builtmarketlab) 💼 LinkedIn: [Built Market Lab](https://www.linkedin.com/company/builtmarketlab/)https://ceo.builtmarketlab.com/--- Women Entrepreneurs Networking Platform – Homepreneurs Club:🌐 Website: [homepreneursclub.com](https://www.homepreneursclub.com/) 📸 Instagram: [@homepreneursclub](https://www.instagram.com/homepreneursclub/) 📲 Join WhatsApp Channel for Updates: [Join Here](https://chat.whatsapp.com/ET5sEk4sYzPBvr5urTARoU) 💬 Join Free Facebook Group for Women Entrepreneurs: [Join Here](https://www.facebook.com/groups/homepreneurs)--👉 Don’t forget to LIKE, SUBSCRIBE, and SHARE to stay updated with all our latest content and insights! 💥
The power of adaptability and visionary leadership. Nicky Dobreanu shares his career journey, leadership insights, and the role of adaptability in professional growth.
Hello everyone, welcome back to the Bilna Sandeep show. My name is Bilna Sandeep. In this episode, we sit down with Nicky Dobreanu, Branch Director at Omnium International, to explore the future of leadership in the construction industry.
Omnium International is a leading project management and cost consultancy firm with over 50 years of experience. Omnium specialize in delivering comprehensive services throughout a project's lifecycle, including cost consultancy, project management, commercial management, and decarbonization and energy consultancy.
🌍 Key Takeaways:
✔️ The power of LinkedIn networking & authentic knowledge sharing
✔️ How public speaking shapes leadership in the construction industry
✔️ The importance of career flexibility and continuous learning
✔️ Why companies are shifting towards equity-based incentives for retention
✔️ Rethinking workplace culture & the leader vs. boss mindset
✔️ The future of work – remote work, productivity, and balancing structure with innovation
✔️ Women in construction - why do we still have a gap?
✔️ How organisations like RICS helps Chartered Surveyors?
✔️ Saudi vs Dubai for Construction Professionals
📌 Timestamps
00:00 - Introduction and Guest Welcome
02:46 - Civil engineering education and career beginnings
06:09 - Transition from Qatar to Dubai and professional growth
10:14 - Breaking corporate hierarchy and open communication
15:29 - The benefits of an equity-based work system
20:06 - The role of RICS (Royal Institution of Chartered Surveyors)
25:35 - Learning from professionals outside of your industry
30:29 - Challenges professionals face in presenting knowledge
36:09 - Strengthening the RICS community in the UAE
37:50 - Women in construction and workplace diversity
38:45 - Corporate policies and diversity initiatives
40:51 - Saudi vs. UAE job market and career choices
42:27 - Embracing new opportunities with an open mindset
42:59 - Career advice for quantity surveying professionals
43:19 - Job satisfaction and recognizing professional value
Follow Nicky Dobreanu LinkedIn : https://www.linkedin.com/in/nickydobreanu/?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app
✨ About Me:
I'm Bilna Sandeep, a Chartered Surveyor turned Construction Marketing Specialist, and the founder of Built Market Lab. With a passion for entrepreneurship and empowering women, I also lead the Homepreneurs Club, a platform dedicated to supporting women entrepreneurs. Through my podcast, "The Bilna Sandeep Show," I share insights from business leaders and my own journey to help others succeed.
-------------------
Connect with Bilna Sandeep:📸 Instagram: [@bilnasandeep](https://instagram.com/bilnasandeep) 💼 LinkedIn: [Bilna Sandeep](https://www.linkedin.com/in/bilnas/) 🌐 Website: [bilnasandeep.com](https://bilnasandeep.com/)------------ Built Market Lab – A Construction Specialized Marketing Agency:🔗 Website: [builtmarketlab.com](https://builtmarketlab.com/) 📸 Instagram: [@builtmarketlab](https://www.instagram.com/builtmarketlab) 💼 LinkedIn: [Built Market Lab](https://www.linkedin.com/company/builtmarketlab/)
--------
Women Entrepreneurs Networking Platform – Homepreneurs Club:🌐 Website: [homepreneursclub.com](https://www.homepreneursclub.com/) 📸 Instagram: [@homepreneursclub](https://www.instagram.com/homepreneursclub/) 📲 Join WhatsApp Channel for Updates: [Join Here](https://chat.whatsapp.com/ET5sEk4sYzPBvr5urTARoU) 💬 Join Free Facebook Group for Women Entrepreneurs: [Join Here](https://www.facebook.com/groups/homepreneurs)
👉 Don’t forget to LIKE, SUBSCRIBE, and SHARE to stay updated with all our latest content and insights! 💥
Welcome to my channel! "The Bilna Sandeep Show Are you a Construction CEO looking to expand your influence, attract high-value clients, and grow your professional network? 💼 🏗️ In today’s digital world, LinkedIn is more than just a platform—it’s a powerful tool that can help position you as an industry leader and drive business success. In this video, I’ll dive into proven LinkedIn strategies tailored specifically for the construction industry, helping you make a lasting first impression with a compelling LinkedIn presence.
Welcome back to the Bilna Sandeep Show. I'm your host Bilna Sandeep.
As you all know, I am the owner of Build Market Lab, which is a construction marketing agency. And I am also the business development director of Maven Project Consultants. We are a project management and post-consulting firm.
Check out the video link for this episode below.
https://youtu.be/PyKHk0uhslY
Timestamps:
0:00 – Introduction to Vincenzo Spina and his Carrara roots
2:45 – The rise of Stonex Consulting in Dubai
3:56 - The story and influence of Carrara
5:57 - 4 elements of Stone Selection
9:00 - Educating your Clients
11:00 - Different Types of Stone
15:10 - Natural vs Artificial Stone
18:26 – Why Vincenzo believes in design over material cost
10:15 – Barberia Italiana: From stones to beards
15:40 – Controversial insights about the stone industry
19:56 - Architect Expectations vs Reality
22:00 - Sustainability in the Stone Industry
24:50 - Barberia Italiana
27:40 - Digital and Marketing side of Construction
31:24 - How to choose stone as a Property Developer or Home Owner?
34:00 - How to attract right Talents to your team?
38:00 - Final Advise
✨ About Me: I'm Bilna Sandeep, a Chartered Surveyor turned Construction Marketing Specialist, and the founder of Built Market Lab. With a passion for entrepreneurship and empowering women, I also lead the Homepreneurs Club, a platform dedicated to supporting women entrepreneurs. Through my podcast, "The Bilna Sandeep Show," I share insights from business leaders and my own journey to help others succeed. --- Connect with Bilna Sandeep: 📸 Instagram: [@bilnasandeep](https://instagram.com/bilnasandeep) 💼 LinkedIn: [Bilna Sandeep](https://www.linkedin.com/in/bilnas/) 🌐 Website: [bilnasandeep.com](https://bilnasandeep.com/) --- Built Market Lab – A Construction Specialized Marketing Agency: 🔗 Website: [builtmarketlab.com](https://builtmarketlab.com/) 📸 Instagram: [@builtmarketlab](https://www.instagram.com/builtmarketlab) 💼 LinkedIn: [Built Market Lab](https://www.linkedin.com/company/builtmarketlab/) --- Women Entrepreneurs Networking Platform – Homepreneurs Club: 🌐 Website: [homepreneursclub.com](https://www.homepreneursclub.com/) 📸 Instagram: [@homepreneursclub](https://www.instagram.com/homepreneursclub/) 📲 Join WhatsApp Channel for Updates: [Join Here](https://chat.whatsapp.com/ET5sEk4sYzPBvr5urTARoU) 💬 Join Free Facebook Group for Women Entrepreneurs: [Join Here](https://www.facebook.com/groups/homepreneurs) --- 👉 Don’t forget to LIKE, SUBSCRIBE, and SHARE to stay updated with all our latest content and insights! 💥
In this episode of The Bilna Sandeep Show, we sit down with Jotun UAE’s General Manager - Kjetil Urheim to uncover the incredible journey of Jotun from its marine paint origins to becoming a global leader in decorative and protective coatings. With over 24 years at Jotun, our guest shares insider insights into Jotun’s role in iconic projects like Dubai Mall, Burj Khalifa, and the Dubai Metro.Explore how Jotun’s unique "Penguin Culture" shapes a high-performing team, where employee empowerment and innovation drive business success. Learn about Jotun's commitment to sustainability, from reducing CO2 emissions to pioneering eco-friendly marine paints that lower fuel consumption. Plus, discover the company’s new ideation room, where ideas spark solutions, and find out how the team tackles challenges head-on with responsibility and ownership.This episode is a must-watch for business leaders, sustainability advocates, and anyone interested in Jotun’s cutting-edge strategies for growth in competitive markets.Key Takeaways:Jotun’s leadership in UAE’s decorative paint industryThe story behind Jotun's "Penguin Culture" and employee empowermentInsights into Jotun’s ideation room fostering innovationLeadership lessons on growth, ownership, and building a passionate team✨ About Me:
I'm Bilna Sandeep, a Chartered Surveyor turned Construction Marketing Specialist, and the founder of Built Market Lab. With a passion for entrepreneurship and empowering women, I also lead the Homepreneurs Club, a platform dedicated to supporting women entrepreneurs. Through my podcast, "The Bilna Sandeep Show," I share insights from business leaders and my own journey to help others succeed.
---
Connect with Bilna Sandeep:
📸 Instagram: [@bilnasandeep](https://instagram.com/bilnasandeep)
💼 LinkedIn: [Bilna Sandeep](https://www.linkedin.com/in/bilnas/)
🌐 Website: [bilnasandeep.com](https://bilnasandeep.com/)
---
Built Market Lab – A Construction Specialized Marketing Agency:
🔗 Website: [builtmarketlab.com](https://builtmarketlab.com/)
📸 Instagram: [@builtmarketlab](https://www.instagram.com/builtmarketlab)
💼 LinkedIn: [Built Market Lab](https://www.linkedin.com/company/builtmarketlab/)
---
Women Entrepreneurs Networking Platform – Homepreneurs Club:
🌐 Website: [homepreneursclub.com](https://www.homepreneursclub.com/)
📸 Instagram: [@homepreneursclub](https://www.instagram.com/homepreneursclub/)
📲 Join WhatsApp Channel for Updates: [Join Here](https://chat.whatsapp.com/ET5sEk4sYzPBvr5urTARoU)
💬 Join Free Facebook Group for Women Entrepreneurs: [Join Here](https://www.facebook.com/groups/homepreneurs)
Welcome back to the channel, construction leaders! In today’s video, we’re diving into a transformative 5-month plan designed specifically for Construction CEOs who want to elevate their personal brand and become industry influencers.🚧 What to Expect:Understand the importance of personal branding and how it can elevate your reputation as a trusted leader in construction.Defining Your Why: Discover the reasons why personal branding is crucial and debunk common misconceptions.Phase 1: Foundation & Audit- Learn how to assess your current online presence and build a compelling brand story.Phase 2: Content Strategy & Social Kickstart- Get tips on crafting a consistent content strategy across platforms like LinkedIn and Instagram.Phase 3: Thought Leadership & PR - Focus on establishing yourself as a thought leader in your areas of passion.Phase 4: Speaking Opportunities & Video Content - Find out how to leverage speaking engagements and video content to connect with your audience.Phase 5: Networking & Reinforcing Authority- Learn the art of genuine networking and how to create lasting connections in the industry.🔔 If you're ready to move from being invisible to influential, this video is for you! Don’t forget to like, comment, and subscribe for more content tailored for construction enthusiasts looking to build their legacy.👷♂️ Join the Conversation:What’s your personal branding journey? Share your thoughts in the comments below!
✨ About Me:I'm Bilna Sandeep, a Chartered Surveyor turned Construction Marketing Specialist, and the founder of Built Market Lab. With a passion for entrepreneurship and empowering women, I also lead the Homepreneurs Club, a platform dedicated to supporting women entrepreneurs. Through my podcast, "The Bilna Sandeep Show," I share insights from business leaders and my own journey to help others succeed.--- Connect with Bilna Sandeep:📸 Instagram: [@bilnasandeep](https://instagram.com/bilnasandeep) 💼 LinkedIn: [Bilna Sandeep](https://www.linkedin.com/in/bilnas/) 🌐 Website: [bilnasandeep.com](https://bilnasandeep.com/)--- Built Market Lab – A Construction Specialized Marketing Agency:🔗 Website: [builtmarketlab.com](https://builtmarketlab.com/) 📸 Instagram: [@builtmarketlab](https://www.instagram.com/builtmarketlab) 💼 LinkedIn: [Built Market Lab](https://www.linkedin.com/company/builtmarketlab/)--- Women Entrepreneurs Networking Platform – Homepreneurs Club:🌐 Website: [homepreneursclub.com](https://www.homepreneursclub.com/) 📸 Instagram: [@homepreneursclub](https://www.instagram.com/homepreneursclub/) 📲 Join WhatsApp Channel for Updates: [Join Here](https://chat.whatsapp.com/ET5sEk4sYzPBvr5urTARoU) 💬 Join Free Facebook Group for Women Entrepreneurs: [Join Here](https://www.facebook.com/groups/homepreneurs)---👉 Don’t forget to LIKE, SUBSCRIBE, and SHARE to stay updated with all our latest content and insights! 💥
#Construction #PersonalBranding #ConstructionCEOs #ThoughtLeadership #Networking #IndustryInsights
Welcome to Bilna Sandeep show new episode.
Ever wondered how a well-crafted social media presence can skyrocket your sales, make a stellar impression, and build unshakable trust with your audience specially in construction industry? 🤔💡
I have explored proven strategies and actionable tips for maximizing the impact of your social media presence. Learn how to craft compelling content, engage effectively with your followers, and transform your social media like LinkedIn and Instagram into a powerful sales tool. 🎙️📲
Also, you have gift from Built market lab an eBook about 'how to grow your personal brand'. check the link here for download https://ceo.builtmarketlab.com/
If you want to join my network of amazing people, book a call with me at this link: https://calendly.com/bilnasandeep%C2%A0
Homepreneurs Club Instagram: https://www.instagram.com/homepreneursclub/
Growwie’s Instagram: https://www.instagram.com/growwiemedia/
If you found this episode useful, I would be grateful if you could take a screenshot and share it on Instagram stories by tagging me.
If you are listening to this Podcast on iTunes, please take a moment to rate my podcast. I would really appreciate your feedback, and it will help me do more for you all. Select 'View in iTunes' > click on 'Ratings and Reviews' > You can tap on the number of stars to rate and click and write a review to type your valuable feedback for me.Rate us on iTunes and leave us a review on today's episode. Be sure to let me know what valuable insights you gained from today's episode.
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Website - https://bilnasandeep.com/https://www.homepreneursclub.com/
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featuredSend in a voice message:https://anchor.fm/bilnasandeep/message
Welcome back to the Bilna Sandeep show. I am Bilna Sandeep. I'm a chartered surveyor and a marketing expert for the construction sector.
Today our guest, we have Lynette Sacchetto, who is a serial entrepreneur, who is a advisor for the real estate, who is also an expert in prop tech, and I know she's excited to launch her latest baby onto the business world, which is Real Trust UAE.
Check out this episode on YouTube : https://youtu.be/U3AbEITE5ng?si=2hnOrP1pQ2vmf5Yd
Timestamps for your convenience
00:00 - Intro
01:00 - Lynette's Background
02:16 - Importance of Data in Real Estate
03:25 - Evolution of Real Estate Data in Dubai
05:20 - B2B vs. B2C Data Platforms
07:03 - Tips for Property Buyers and Investors
08:20 - Practical Advice for Property Buyers
10:32 - Real Trust UAE and Secure Investment Processes
12:28 - Establishing RealTrust and Escrow Services
13:27 - Early Real Estate Experience and the Spark
14:22 - First Real Estate Investment
15:30 - Influences and Independence
17:02 - Moving to Dubai
18:02 - Acclimating to Dubai's Real Estate Market
19:05 - Balancing Family and Career
20:31- PropTech and Career Evolution
21:43 - Building from Scratch and Career Beginnings
23:18 - PropTech Investments and Market Dynamics
24:49 - Real Estate Market Trends and Red Flags
26:43 - Opportunities and Challenges for Investors
27:41- Women in Real Estate and PropTech
30:00 - Advice for PropTech Entrepreneurs
31:14 - Challenges of Running a Business in Dubai
32:55 - Business Environment Comparison: Dubai vs. the U.S.
37:01 - Personal and Professional Background
40:01 - Reflections on Personal Growth and Advice
41:03 - Memorable Career Moments and Client Acquisition Strategies
42:21 - Leveraging Networks and Social Media
If you want to join my network of amazing people, book a call with me at this link: https://calendly.com/bilnasandeep
Lynette's Linkedin: https://ae.linkedin.com/in/lynnettesacchetto
Lynette's Instagram: https://www.instagram.com/lynnette.dubai/
Real trust's Website: https://www.realtrustuae.com/
Homepreneurs Club Instagram: https://www.instagram.com/homepreneursclub/
Growwie’s Instagram: https://www.instagram.com/growwiemedia/
Growwie's Website: www.growwie.com
Built Market Lab's Website: www.builtmarketlab.com
If you found this episode useful, I would be grateful if you could take a screenshot and share it on Instagram stories by tagging me.
If you are listening to this Podcast on iTunes, please take a moment to rate my podcast. I would really appreciate your feedback, and it will help me do more for you all. Select 'View in iTunes' > click on 'Ratings and Reviews' > You can tap on the number of stars to rate and click and write a review to type your valuable feedback for me.
Rate us on iTunes and leave us a review on today's episode. Be sure to let me know what valuable insights you gained from today's episode.
Follow us on social media for more tips:
Bilna's Instagram - https://www.instagram.com/bilnasandeep/
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Website - https://bilnasandeep.com/
https://www.homepreneursclub.com/
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Welcome back to The Bilna Sandeep Show! Today's episode features two amazing guests, Gulnar and Gafoor, co-founders of PACI and other ventures. Join us as we delve into their journey and discuss the innovative approach PACI takes towards accounting and finance.
Check out this episode on YouTube
Part 1: https://youtu.be/az1KVicwF60
Part 2: https://youtu.be/sOZLbYxg2QM
Timestamps for your convenience
00:00 - Introduction and Guest Welcome 02:16 - PACI's Approach and Simplifying Processes 04:20 - Tech-Oriented Approach and Introduction to AI in Accounting 06:12 - Understanding Customer Behavior and Evolution of Services 08:57 - Focus on Micro and Small Businesses 17:05 - Continuous Improvement and Customer-Centric Approach 21:23 - Insights and Challenges in Business Operations 28:06 - Entrepreneurship Approaches 30:00 - Enhancing Customer Experience 35:00 - Iterative Design and Feedback Integration 40:00 - Marketing Messages and Conversion Rates 45:00 - Decision-Making in Marketing 50:00 - Observing Customer Behavior for Insights 55:00 - Closing Remarks and Final Thoughts 1:00:00 - Final Takeaways and Sales Pitch
If you want to join my network of amazing people, book a call with me at this link: https://calendly.com/bilnasandeep
Gulnar's Linkedin: https://www.linkedin.com/in/gulnar-basheer-b936bb13b/ Gafoor's Linkedin: https://www.linkedin.com/in/agf1/ PACI's Website: https://paci.ai/
Homepreneurs Club Instagram: https://www.instagram.com/homepreneursclub/
Growwie’s Instagram: https://www.instagram.com/growwiemedia/
Growwie's Website: www.growwie.com
Built Market Lab's Website: www.builtmarketlab.com
If you found this episode useful, I would be grateful if you could take a screenshot and share it on Instagram stories by tagging me.
If you are listening to this Podcast on iTunes, please take a moment to rate my podcast. I would really appreciate your feedback, and it will help me do more for you all. Select 'View in iTunes' > click on 'Ratings and Reviews' > You can tap on the number of stars to rate and click and write a review to type your valuable feedback for me.
Rate us on iTunes and leave us a review on today's episode. Be sure to let me know what valuable insights you gained from today's episode.
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Hello everyone and welcome back to the Bilna Sandeep show. Today on the show, before I introduce the guest to you, a lot of people ask me when you see my name on LinkedIn, you see Bilna Sandeep MRICS and you're like, what is MRICS? So to those of you who are not from construction industry, MRICS stands for, because I'm a chartered surveyor, so we say member of Royal Institution of Chartered Surveys.
So now today I have someone on our show who is a senior chartered surveyor and also the founder of apccoaching.me. Welcome to the show Roshan.
Check out this episode on YouTube
https://youtu.be/ScIGjoL22DU
Timestamps for your convenience
0:00 - 2:09 - Introduction to Quantity Surveying and Chartered Surveyors
2:10 - 4:38 - Pathways to Becoming a Chartered Surveyor
4:38 - 6:57 - Application Process and Documentation
7:06 - 10:57 - Challenges and Strategies for Candidates
11:25 - 17:42 - Importance of Networking and Coaching Program Differentiation
17:42 - 20:41 - Industry Challenges and the Value of Experience
20:41 - 29:59 - Continuing the Discussion on Professional Development and Online Learning
30:00 - 44:00 - Journey into Quantity Surveying and Mentorship
45:44 - 47:47 - Diversity in the Industry and Giving Back to Society
47:47 - 49:57 - Continuous Learning and Professional Development
If you want to join my network of amazing people, book a call with me at this link: https://calendly.com/bilnasandeep
Homepreneurs Club Instagram: https://www.instagram.com/homepreneursclub/
Growwie’s Instagram: https://www.instagram.com/growwiemedia/
Growwie's Website: www.growwie.com
Built Market Lab's Website: www.builtmarketlab.com
If you found this episode useful, I would be grateful if you could take a screenshot and share it on Instagram stories by tagging me.
If you are listening to this Podcast on iTunes, please take a moment to rate my podcast. I would really appreciate your feedback, and it will help me do more for you all. Select 'View in iTunes' > click on 'Ratings and Reviews' > You can tap on the number of stars to rate and click and write a review to type your valuable feedback for me.
Rate us on iTunes and leave us a review on today's episode. Be sure to let me know what valuable insights you gained from today's episode.
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Hello everyone and welcome back to the Bilna Sandeep show. Today on the show you have a very special guest who most of you might already know if you have been following my social media or Homepreneurs Club or our Bilna Sandeep show because she's been on a guest before a few months back.
It is none other than Anjum
Check out this episode on YouTube : https://youtu.be/W4-bwfzK_EM?si=He24s91wuvvoo8Bq
Timestamps for your convenience
Initial Contact and Role Discussion (1:15 - 3:09)
Club Growth and Community Support (3:09 - 5:39) Enrollment Campaign and Club Development (5:39 - 7:50) Milestones and Achievements (7:50 - 10:17) Club Identity and Member Engagement (10:18 - 12:10) Stories of Member Transformations (12:10 - 14:53) Challenges and Trends Among Women Entrepreneurs (15:26 - 19:55) Building Networks and Giving Value (21:10 - 22:25) Networking Strategy and Insights (22:25 - 24:10) Key Lessons and Advice for Entrepreneurs (24:10 - 26:06)
If you want to join my network of amazing people, book a call with me at this link: https://calendly.com/bilnasandeep
Sajith's Instagram: https://www.instagram.com/sajithansar Sajith's Linkedin: https://www.linkedin.com/in/sajithansar/
Homepreneurs Club Instagram: https://www.instagram.com/homepreneursclub/
Growwie’s Instagram: https://www.instagram.com/growwiemedia/
Growwie's Website: www.growwie.com
Built Market Lab's Website: www.builtmarketlab.com
If you found this episode useful, I would be grateful if you could take a screenshot and share it on Instagram stories by tagging me.
If you are listening to this Podcast on iTunes, please take a moment to rate my podcast. I would really appreciate your feedback, and it will help me do more for you all. Select 'View in iTunes' > click on 'Ratings and Reviews' > You can tap on the number of stars to rate and click and write a review to type your valuable feedback for me.
Rate us on iTunes and leave us a review on today's episode. Be sure to let me know what valuable insights you gained from today's episode.
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Bilna's Instagram - https://www.instagram.com/bilnasandeep/
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Hello everyone, welcome back to the Bilna Sandeep show. Today I have a very special guest on the show who probably do not need a lot of introduction. If you have been into an entrepreneur side or an branding or marketing side you have probably heard his name already.
Welcoming on the show Mr. Sajith Ansar.
Check out this episode on YouTube
Part 1: https://youtu.be/bsE8bzU0iJs
Part 2: https://youtu.be/GSrKQzP8bYM
Timestamps for your convenience[00:00 - 01:04] Introduction and Startup Philosophy
[01:05 - 02:52] Balancing Passion and Experience, ROI in Branding
[02:53 - 04:48] Misconceptions in Branding and Client Challenges
[04:48 - 07:21] Ideal Client Relationships and Saying No to Clients
[07:21 - 09:01] Personal Branding and Service Industry Dynamics
[09:01 - 13:56] Efficiency in Time Management and Client Relations
[13:57 - 17:14] Working on vs. Working in the Business:
[17:14 - 20:06] The Role of AI in Branding
[20:07 - 26:08] Utilizing AI Tools in Design and Creativity
[22:19 - 26:08] Continuous Learning and Training for Teams
[27:04 - 29:11] Networking in Business and Entrepreneurship
[29:11 - 29:58] Fostering Trust and Personal Branding in Networking
[31:44 - 34:47] Serendipitous Beginnings and Niche Discovery
[36:55 - 38:18] Transitioning from Vendor to Advisor
[38:25 - 40:42] Joining BNI and Embracing the Giving Philosophy
[40:42 - 46:20] Commitment to BNI and Launching a New Project
[46:28 - 49:19] Manifestation Journey and Fitness Transformation
[49:19 - 52:04] Holistic Approach to Wellness and Future Aspirations
[52:04 - 55:57] Impact of Health Transformation and Entrepreneurial Confidence
[55:58 - 58:11] Maintaining Discipline and Time Management
[58:12 - 59:46] Advice for Aspiring Branding Professionals
If you want to join my network of amazing people, book a call with me at this link: https://calendly.com/bilnasandeep
Sajith's Instagram: https://www.instagram.com/sajithansar
Sajith's Linkedin: https://www.linkedin.com/in/sajithansar/
Homepreneurs Club Instagram: https://www.instagram.com/homepreneursclub/
Growwie’s Instagram: https://www.instagram.com/growwiemedia/
Growwie's Website: www.growwie.com
Built Market Lab's Website: www.builtmarketlab.com
If you found this episode useful, I would be grateful if you could take a screenshot and share it on Instagram stories by tagging me.
If you are listening to this Podcast on iTunes, please take a moment to rate my podcast. I would really appreciate your feedback, and it will help me do more for you all. Select 'View in iTunes' > click on 'Ratings and Reviews' > You can tap on the number of stars to rate and click and write a review to type your valuable feedback for me.
Rate us on iTunes and leave us a review on today's episode. Be sure to let me know what valuable insights you gained from today's episode.
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Bilna's Instagram - https://www.instagram.com/bilnasandeep/
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Three powerful ways to generate leads for your B2B business. So what is a lead? A lead is a prospective customer who lands on your website or on your landing page and fills a lead form or an inquiry form. And basically they are interested in your products or services.
Check out this episode on YouTube : https://youtu.be/isJttuCqhtM?si=kiP5t7mwPfb5rP22
Timestamps for your convenience
Introduction to Lead Generation for B2B Businesses (0:00 - 0:48) Exploring Lead Generation Strategies (0:48 - 2:55) Utilizing Ads for Lead Generation (2:56 - 5:44) Harnessing Existing Customer Relationships (5:44 - 7:30) Bonus Lead Generation Tips (7:30 - 10:52) Conclusion and Call to Action (10:52 - 12:46)
If you want to join my network of amazing people, book a call with me at this link: https://calendly.com/bilnasandeep
Homepreneurs Club Instagram: https://www.instagram.com/homepreneursclub/
Growwie’s Instagram: https://www.instagram.com/growwiemedia/
Growwie's Website: www.growwie.com
Built Market Lab's Website: www.builtmarketlab.com
If you found this episode useful, I would be grateful if you could take a screenshot and share it on Instagram stories by tagging me.
If you are listening to this Podcast on iTunes, please take a moment to rate my podcast. I would really appreciate your feedback, and it will help me do more for you all. Select 'View in iTunes' > click on 'Ratings and Reviews' > You can tap on the number of stars to rate and click and write a review to type your valuable feedback for me.
Rate us on iTunes and leave us a review on today's episode. Be sure to let me know what valuable insights you gained from today's episode.
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Hello everyone and welcome back to the Bilna Sandeep show. I am Bilna Sandeep, the founder of Homepreneurs Club and managing director of Built Market Lab and Growwie, two marketing agencies based in Dubai. So a lot of you, if you have been already following me on Instagram, you know about one of the huge campaigns we did last month for Homepreneurs Club. Check out this episode on YouTube : https://youtu.be/isJttuCqhtM?si=kiP5t7mwPfb5rP22
Timestamps for your convenience
Introduction and Background (0:00 - 2:51) Tools and Platforms Used (2:51 - 4:10) Pre-planning and Early Campaign Phases (4:10 - 6:33) Marketing Methods Implemented (6:34 - 9:03) Content Strategy and Engagement (9:03 - 11:17) Reflection on Campaign Success (11:17 - 18:16)
If you want to join my network of amazing people, book a call with me at this link: https://calendly.com/bilnasandeep
Homepreneurs Club Instagram: https://www.instagram.com/homepreneursclub/
Growwie’s Instagram: https://www.instagram.com/growwiemedia/
Growwie's Website: www.growwie.com
Built Market Lab's Website: www.builtmarketlab.com
If you found this episode useful, I would be grateful if you could take a screenshot and share it on Instagram stories by tagging me.
If you are listening to this Podcast on iTunes, please take a moment to rate my podcast. I would really appreciate your feedback, and it will help me do more for you all. Select 'View in iTunes' > click on 'Ratings and Reviews' > You can tap on the number of stars to rate and click and write a review to type your valuable feedback for me.
Rate us on iTunes and leave us a review on today's episode. Be sure to let me know what valuable insights you gained from today's episode.
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Facebook - https://www.facebook.com/homepreneursclub/
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Hello everyone, welcome back to the Bilna Sandeep show. I am Bilna Sandeep, Managing Director of Built Market Lab and Growwie, a marketing agency based in Dubai and I'm also the founder of Homepreneurs Club, a women entrepreneurs networking platform based in UAE again. So today's episode is quite exciting as we are delving into 2024.
Check out this episode on YouTube : https://youtu.be/isJttuCqhtM?si=kiP5t7mwPfb5rP22
Timestamps for your convenience
Impact of Artificial Intelligence (1:13 - 3:42) User-Generated Content (3:43 - 5:10) Diversification of Marketing Channels (5:11 - 6:50) Hyper-Personalization (6:51 - 8:05) Video Marketing (8:06 - 9:37) Shift to Micro-Influencers (9:38 - 10:01)
If you want to join my network of amazing people, book a call with me at this link: https://calendly.com/bilnasandeep
Homepreneurs Club Instagram: https://www.instagram.com/homepreneursclub/
Growwie’s Instagram: https://www.instagram.com/growwiemedia/
Growwie's Website: www.growwie.com
Built Market Lab's Website: www.builtmarketlab.com
If you found this episode useful, I would be grateful if you could take a screenshot and share it on Instagram stories by tagging me.
If you are listening to this Podcast on iTunes, please take a moment to rate my podcast. I would really appreciate your feedback, and it will help me do more for you all. Select 'View in iTunes' > click on 'Ratings and Reviews' > You can tap on the number of stars to rate and click and write a review to type your valuable feedback for me.
Rate us on iTunes and leave us a review on today's episode. Be sure to let me know what valuable insights you gained from today's episode.
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Bilna's Instagram - https://www.instagram.com/bilnasandeep/
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Website - https://bilnasandeep.com/
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Hello everyone, welcome back to the Bilna Sandeep show. I am Bilna Sandeep, your host for today and you know I'm the founder of Homepreneurs Club which is a women entrepreneurs networking platform and I'm also the founder of two marketing agencies, Built Market Lab and Growwie Media. So today on the platform we have an amazing guest and you know when I'm introducing I feel like goosebumps because I am sitting with the UAE's first Emirati film director, a female film director.
Welcome to the show Nayla.
Check out this episode on YouTube
Part 1: https://youtu.be/1bQCISR3-tc
Part 2: https://youtu.be/HRB_-T8pbNU
Timestamps for your convenience
0:00 - 3:48 - Introduction and Discussion about Naila's Movie Journey 3:48 - 6:34 - Childhood and Early Influences
6:34 - 7:47 - Overcoming Challenges and Pursuing Dreams
7:47 - 10:20 - Evolution of Career and Netflix Journey
10:21 - 13:50 - Career Development and Movie Production Backend
13:51 - 16:45 - Resourcefulness and Brand Equity
16:46 - 19:18 - Gender Dynamics in the Film Industry and Women's Empowerment
20:00 - 24:26 - Securing Investors and Managing Film Production
24:26 - 27:42 - Collaborations and Cultural Representation
27:42 - 36:28 - Personal Life, Social Media, and Industry Challenges 36:36 - 41:12 - Entrepreneurial Advice and Movie Synopsis
If you want to join my network of amazing people, book a call with me at this link: https://calendly.com/bilnasandeep
Homepreneurs Club Instagram: https://www.instagram.com/homepreneursclub/
Growwie’s Instagram: https://www.instagram.com/growwiemedia/
Growwie's Website: www.growwie.com
Built Market Lab's Website: www.builtmarketlab.com
If you found this episode useful, I would be grateful if you could take a screenshot and share it on Instagram stories by tagging me.
If you are listening to this Podcast on iTunes, please take a moment to rate my podcast. I would really appreciate your feedback, and it will help me do more for you all. Select 'View in iTunes' > click on 'Ratings and Reviews' > You can tap on the number of stars to rate and click and write a review to type your valuable feedback for me.
Rate us on iTunes and leave us a review on today's episode. Be sure to let me know what valuable insights you gained from today's episode.
Follow us on social media for more tips:
Bilna's Instagram - https://www.instagram.com/bilnasandeep/
Homepreneurs Instagram - https://www.instagram.com/homepreneurs/
Website - https://bilnasandeep.com/
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In this episode of The Bilna Sandeep Show, we explore the latest trends, effective strategies, and real-world experiences shaping success in the ever-evolving digital landscape. Whether you're a seasoned marketer or just starting, this conversation promises invaluable insights and actionable tips to elevate your digital marketing game.
Check out this episode on YouTube
Part 1: https://youtu.be/1bQCISR3-tc
Part 2: https://youtu.be/HRB_-T8pbNU
Timestamps for your convenience
Introduction and Influencer Marketing Success
00:15:30:20 to 00:17:13:11
Choosing the Right Influencers and Analyzing Results
00:17:13:11 to 00:18:46:26
Average Order Values in E-commerce
00:18:46:26 to 00:19:32:19
Strategies to Increase Average Order Values
00:19:32:20 to 00:21:55:16
Discussion on Different Marketing Platforms: Google Ads and Meta Ads
00:21:55:19 to 00:26:04:00
Combining Google Ads and Meta Ads for Effective Marketing
00:26:04:03 to 00:28:55:22
Importance of Personal Branding
00:28:55:26 to 00:31:09:05
Branding Employees in Service-Based Businesses
00:31:09:08 to 00:32:42:11
Content as the Core of Social Media Marketing
00:32:42:11 to 00:38:39:18
Final Advice for Hiring a Marketing Agency
If you want to join my network of amazing people, book a call with me at this link: https://calendly.com/bilnasandeep
Homepreneurs Club Instagram: https://www.instagram.com/homepreneursclub/
Growwie’s Instagram: https://www.instagram.com/growwiemedia/
Growwie's Website: www.growwie.com
Built Market Lab's Website: www.builtmarketlab.com
If you found this episode useful, I would be grateful if you could take a screenshot and share it on Instagram stories by tagging me.
If you are listening to this Podcast on iTunes, please take a moment to rate my podcast. I would really appreciate your feedback, and it will help me do more for you all. Select 'View in iTunes' > click on 'Ratings and Reviews' > You can tap on the number of stars to rate and click and write a review to type your valuable feedback for me.
Rate us on iTunes and leave us a review on today's episode. Be sure to let me know what valuable insights you gained from today's episode.
Follow us on social media for more tips:
Bilna's Instagram - https://www.instagram.com/bilnasandeep/
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Website - https://bilnasandeep.com/
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