Is "build a community" the most dangerous business advice you've ever received? In this eye-opening episode, we dive into how your carefully cultivated community could become your biggest nightmare. Through cautionary tales of Etsy's identity crisis, Tumblr's spectacular self-destruction, and Reddit's ongoing power struggles, we explore what happens when profit meets passion.Discover:

• Why Etsy's journey from craft fair to Wall Street left artisans feeling betrayed
• How Tumblr's attempt to become "advertiser-friendly" led to a mass exodus
• The ongoing battle between Reddit's moderators and corporate interests
• The tricky balance between community values and commercial success

Plus, we tackle the eternal September effect and ask the burning question: is community building worth the risk, or are we all just playing with fire? Join us for a candid conversation about the hidden costs of community-driven business strategies and what happens when trust banks go bankrupt.🎯 Essential listening for entrepreneurs, community managers, and anyone wondering if "community-first" might actually mean "profits-last."


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The Big Con Podcast: Emily and Dale are bringing you in on the Con. Strategy doesn't have to be something only those who master PowerPoint can do; we're making it approachable to everyone! The Big Con podcast is dedicated to demystifying and simplifying the world of strategy, exploring the businesses and individuals who've either harnessed it for success or missed the mark. 
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