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The Big Brand Theory
Blackwood Creative
53 episodes
5 months ago
Marketing is a black hole where the money goes in and the sound of crickets comes out. That is until you start doing it right. The Big Brand Theory podcast is where we get clear on the details and motivated to execute a marketing plan that actually creates an ROI.
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Marketing
Business,
Entrepreneurship
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All content for The Big Brand Theory is the property of Blackwood Creative and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Marketing is a black hole where the money goes in and the sound of crickets comes out. That is until you start doing it right. The Big Brand Theory podcast is where we get clear on the details and motivated to execute a marketing plan that actually creates an ROI.
Show more...
Marketing
Business,
Entrepreneurship
Episodes (20/53)
The Big Brand Theory
Your Newsletter Sucks. Let’s Fix It!
Do you have an email list built up for a decade, and still sending them a newsletter? Is your newsletter actually valuable for them, or is it valuable to you? Ask yourself that question every time before you hit send because if it isn't valuable to them, DON'T SEND IT!  Let's talk about it! Check out Blackwood Creative on other social networks:Instagram: https://www.instagram.com/blackwoodcreative/TikTok: https://www.tiktok.com/@blckwdcrtv?Facebook: https://www.facebook.com/BlackwoodCreativeLinkedIn: https://www.linkedin.com/company/blackwood-creative-coOur Website: www.BlackwoodCreative.com
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3 years ago
18 minutes 24 seconds

The Big Brand Theory
What is the deal with Twitter and Elon Musk?
It's no secret that Elon Musk has had a love/hate relationship with Twitter over the years. Back in 2017, he was admittedly curious about how much it would cost to purchase. Now in 2022, he bought Twitter for $44 Billion. Do you think it's the right thing? Do you agree with his vision for the social media platform? Let's talk about it! Check out Blackwood Creative on other social networks:Instagram: https://www.instagram.com/blackwoodcreative/TikTok: https://www.tiktok.com/@blckwdcrtv?Facebook: https://www.facebook.com/BlackwoodCreativeLinkedIn: https://www.linkedin.com/company/blackwood-creative-coOur Website: www.BlackwoodCreative.com
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3 years ago
15 minutes 16 seconds

The Big Brand Theory
If You Fail To Plan, You Plan To Fail
Do you ALWAYS have a backup plan? Feels nice right. Safe. Well, it also could be the reason why what you are doing isn't successful. Are you putting 100% into the plan, or only 50% and relying on the backup as well. You should always plan for success! Let's talk about it! Check out Blackwood Creative on other social networks:Instagram: https://www.instagram.com/blackwoodcreative/TikTok: https://www.tiktok.com/@blckwdcrtv?Facebook: https://www.facebook.com/BlackwoodCreativeLinkedIn: https://www.linkedin.com/company/blackwood-creative-coOur Website: www.BlackwoodCreative.com
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3 years ago
14 minutes 56 seconds

The Big Brand Theory
Your Attitude Equals Your Success
Do you look at Monday with disgust? How do you take criticism of your work? Something happen at home and you carried it with you into work, and it is now affecting your attitude? STOP! You are in control of your emotions, and how you approach problems.  Let's talk about it! Check out Blackwood Creative on other social networks:Instagram: https://www.instagram.com/blackwoodcreative/TikTok: https://www.tiktok.com/@blckwdcrtv?Facebook: https://www.facebook.com/BlackwoodCreativeLinkedIn: https://www.linkedin.com/company/blackwood-creative-coOur Website: www.BlackwoodCreative.com
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3 years ago
10 minutes 47 seconds

The Big Brand Theory
Your Best Referral Is Your Current Client
How long do you wait to ask for a referral? Are you even asking? Do you focus on the current relationships before attempting to scale? You should be! Let's talk about it! Check out Blackwood Creative on other social networks:Instagram: https://www.instagram.com/blackwoodcreative/TikTok: https://www.tiktok.com/@blckwdcrtv?Facebook: https://www.facebook.com/BlackwoodCreativeLinkedIn: https://www.linkedin.com/company/blackwood-creative-coOur Website: www.BlackwoodCreative.com
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3 years ago
10 minutes 41 seconds

The Big Brand Theory
Leads Are Better Than Likes
Do you get frustrated at having a bunch of social engagement, but not getting any leads? Are you valuing social currency more than you should? It's time to stop focusing on likes/follows, and focus on clients/customers! Let's talk about it! Check out Blackwood Creative on other social networks:Instagram: https://www.instagram.com/blackwoodcreative/TikTok: https://www.tiktok.com/@blckwdcrtv?Facebook: https://www.facebook.com/BlackwoodCreativeLinkedIn: https://www.linkedin.com/company/blackwood-creative-coOur Website: www.BlackwoodCreative.com
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3 years ago
11 minutes 1 second

The Big Brand Theory
Untask Your Creativity
Do you feel like you're stuck without any new ideas? Are you setting aside time to be creative? Giving yourself the ability to be bored, can bring about so much inspiration. Don't run 100% all the time, start giving yourself some time to be creative. Let's talk about it! Check out Blackwood Creative on other social networks:Instagram: https://www.instagram.com/blackwoodcreative/TikTok: https://www.tiktok.com/@blckwdcrtv?Facebook: https://www.facebook.com/BlackwoodCreativeLinkedIn: https://www.linkedin.com/company/blackwood-creative-coOur Website: www.BlackwoodCreative.com
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3 years ago
11 minutes 53 seconds

The Big Brand Theory
You Are Delegating All The Wrong Things
Are you overwhelmed with too many tasks? Do you have a team behind you that is willing to help or learn? STOP! DELEGATE! Utilize your team. It's time to optimize and get more done, by delegating the right things.  Let's talk about it! Check out Blackwood Creative on other social networks:Instagram: https://www.instagram.com/blackwoodcreative/TikTok: https://www.tiktok.com/@blckwdcrtv?Facebook: https://www.facebook.com/BlackwoodCreativeLinkedIn: https://www.linkedin.com/company/blackwood-creative-coOur Website: www.BlackwoodCreative.com
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3 years ago
19 minutes 49 seconds

The Big Brand Theory
Your Team Is More Important Than Your Client
You say that you are there for your team, but are you really? Do you advocate for them when the situation arises? Are you holding your customers to the same standard? Do you bite your tongue and allow the customer to be "Always Right"? Let's talk about it! Check out Blackwood Creative on other social networks:Instagram: https://www.instagram.com/blackwoodcreative/TikTok: https://www.tiktok.com/@blckwdcrtv?Facebook: https://www.facebook.com/BlackwoodCreativeLinkedIn: https://www.linkedin.com/company/blackwood-creative-coOur Website: www.BlackwoodCreative.com
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3 years ago
17 minutes 1 second

The Big Brand Theory
Quality. Speed. Price. Pick Two!
When you want a product or service, how often are you looking at quality? price? speed? Because in general, you only get to pick two. Want something fast and high quality, you will pay for it? Need something fast and cheap, then your quality will drop.  Let's talk about it! Check out Blackwood Creative on other social networks:Instagram: https://www.instagram.com/blackwoodcreative/TikTok: https://www.tiktok.com/@blckwdcrtv?Facebook: https://www.facebook.com/BlackwoodCreativeLinkedIn: https://www.linkedin.com/company/blackwood-creative-coOur Website: www.BlackwoodCreative.com
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3 years ago
18 minutes 18 seconds

The Big Brand Theory
You Can’t Work With Everyone
Do you work with everyone who walks through your door? Do you have a target for your leads? When is the breaking point when you finally say "This isn't working for us" and walk away from a problematic client? You should be targeting your ideal clients/customers, and not just working with everyone! Let's talk about it! Check out Blackwood Creative on other social networks:Instagram: https://www.instagram.com/blackwoodcreative/TikTok: https://www.tiktok.com/@blckwdcrtv?Facebook: https://www.facebook.com/BlackwoodCreativeLinkedIn: https://www.linkedin.com/company/blackwood-creative-coOur Website: www.BlackwoodCreative.com
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3 years ago
16 minutes 51 seconds

The Big Brand Theory
Consistency Matters, Even On Social Media
Do you have a normal cadence for your social media? Are you posting every day? Every week? Are you talking to anyone? It's time to stop posting just to post, and start growing your community by having your own consistency to reach your target audience! Let's talk about it! Check out Blackwood Creative on other social networks:Instagram: https://www.instagram.com/blackwoodcreative/TikTok: https://www.tiktok.com/@blckwdcrtv?Facebook: https://www.facebook.com/BlackwoodCreativeLinkedIn: https://www.linkedin.com/company/blackwood-creative-coOur Website: www.BlackwoodCreative.com
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3 years ago
8 minutes 16 seconds

The Big Brand Theory
Is Your Ad Budget Starving?
Do you feel like you are adding enough to your Ad budget on social media? Do you HAVE an Ad Budget at all? We are not in 2012 Facebook anymore, things have changed! Let's talk about it! Check out Blackwood Creative on other social networks:Instagram: https://www.instagram.com/blackwoodcreative/TikTok: https://www.tiktok.com/@blckwdcrtv?Facebook: https://www.facebook.com/BlackwoodCreativeLinkedIn: https://www.linkedin.com/company/blackwood-creative-coOur Website: www.BlackwoodCreative.com
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3 years ago
9 minutes 21 seconds

The Big Brand Theory
You Suck At Time Management
Do you feel like you are using your time wisely? How much time do you waste each day? Are you ACTUALLY busy, or do you just suck at time management? Let's talk about it! Check out Blackwood Creative on other social networks:Instagram: https://www.instagram.com/blackwoodcreative/TikTok: https://www.tiktok.com/@blckwdcrtv?Facebook: https://www.facebook.com/BlackwoodCreativeLinkedIn: https://www.linkedin.com/company/blackwood-creative-coOur Website: www.BlackwoodCreative.com
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3 years ago
18 minutes 7 seconds

The Big Brand Theory
Nobody Cares How Many Likes You Have
Do you think the likes that you have on your post/page are helping you grow your brand/business? How many of those likes are leads?
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3 years ago
12 minutes 59 seconds

The Big Brand Theory
Quality Work Leads To Quality Referrals (Ft. Drew Lofgren)
Do you ever look at your business or brand and think "What do I do that helps people?" That is something Drew Lofgren from Modern Property Solutions does on a daily basis. His outlook towards his clients is purely to help them and knows that sometimes that means not making the most he could otherwise. Do you think that's good for business overall? Let's talk about it! Check out Blackwood Creative on other social networks:Instagram: https://www.instagram.com/blackwoodcreative/TikTok: https://www.tiktok.com/@blckwdcrtv?Facebook: https://www.facebook.com/BlackwoodCreativeOur Website: www.BlackwoodCreative.com
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3 years ago
28 minutes 49 seconds

The Big Brand Theory
Are You Being Social on Social Media?
Are you utilizing Social Media the best way? How often are you responding to comments or DM's? Is there value in what you are post? Who is doing your marketing/social media content? It's not your administrative assistant, right? oh no.....Let's talk about it! View our Video Podcast Here: https://youtu.be/pUVBg34-ix4 Check out Blackwood Creative on other social networks:Instagram: https://www.instagram.com/blackwoodcreative/TikTok: https://www.tiktok.com/@blckwdcrtv?Facebook: https://www.facebook.com/BlackwoodCreativeOur Website: www.BlackwoodCreative.com  
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3 years ago
17 minutes 29 seconds

The Big Brand Theory
The Value of Promotional Products
So you have social media, and you're working hard, but are you "passively branding" by using promotional products? Like branded apparel, or pens, or vehicle wraps, etc. This gives your business a level of professionalism, along with consistent marketing opportunities. Let's talk about it! View our Video Podcast Here: https://youtu.be/H0NYV5F_QY8 Check out Blackwood Creative on other social networks:Instagram: https://www.instagram.com/blackwoodcreative/TikTok: https://www.tiktok.com/@blckwdcrtv?Facebook: https://www.facebook.com/BlackwoodCreativeOur Website: www.BlackwoodCreative.com  
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3 years ago
18 minutes 26 seconds

The Big Brand Theory
Is Remote Work, Actually Working
Do you enjoy working remote? Does it have the same productivity as being in the office? Do you think the office is needed anymore? What about hard conversations? Let's talk about it!View our Video Podcast Here: https://youtu.be/g9veOFqcyHs Check out Blackwood Creative on other social networks: Instagram: https://www.instagram.com/blackwoodcreative/ TikTok: https://www.tiktok.com/@blckwdcrtv? Facebook: https://www.facebook.com/BlackwoodCreative Our Website: www.BlackwoodCreative.com  
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3 years ago
20 minutes 56 seconds

The Big Brand Theory
Facebook is the Walmart of Social Media
When you are on a social media platform, what are you looking for? Do you just want short videos, or only text? What about a one-stop-shop? That‘s Facebook. They do it all, but, are they doing it well? Lets about that!
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3 years ago
10 minutes 18 seconds

The Big Brand Theory
Marketing is a black hole where the money goes in and the sound of crickets comes out. That is until you start doing it right. The Big Brand Theory podcast is where we get clear on the details and motivated to execute a marketing plan that actually creates an ROI.