Who doesn't love a good laugh, right? Some of the most popular and memorable brands out there take this idea and run with it - using humor to effectively engage their audiences and sell their products.
But what kinds of humor are there, and can they all be used successfully in marketing? What does it look like when it works well ... and when it doesn't?
Our inspiration in this episode is a graphic novel and satire- "Bubble" by Jordan Morris & Sarah Morgan.
Join host Kate Hollis - conversion copywriter and part-time librarian - for an exploration of fiction as a way to gain actionable insight into business. Topics covered include:
-How to use satire and parody to make a statement
- Examples of brands who do this really well
-Ways to use humor to inspire trust and confidence
-The downsides of using snark in your messaging
Purchase this title through my affiliate links on Amazon or My Bookshop.org storefront
And check out my friend Judi Harrington's book, mentioned in this episode: on Amazon and " target="_blank" rel="noopener noreferer">Bookshop.org.
Kate's copywriting - www.katehollis.co
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Book a consult - kate@katehollis.co
Inquiries - kate@betterwithbookspodcast.com