Social media plays a central role in many of our lives and businesses. But in a crowded digital space, it's easy for lines to get blurred and to assume that others use and experience social media in the same ways we do ourselves.
Where is that line, and how can we be thoughtful in how we use our content and sales strategy to engage with others in this space?
Our inspiration in this episode is a mystery novel - "A Better Man" by Louise Penny.
Join host Kate Hollis - conversion copywriter and part-time librarian - for an exploration of fiction as a way to gain actionable insight into business. Topics covered include:
-The concept of social media accounts as private space
-What are cognitive biases and where do they show up in our work
-How to use your social media content to sell without being overly promotional
-Developing the mental muscle to pick up on small details and inspiration in works of fiction
Purchase this title through my affiliate links on Amazon or My Bookshop.org storefront
Or start with the first book in the series, "Still Life" - on Amazon or " target="_blank" rel="noopener noreferer">Bookshop.org.
Kate's copywriting - www.katehollis.co
Follow on IG - @betterwithbookspod @kateholliswrites
Book a consult - kate@katehollis.co
Inquiries - kate@betterwithbookspodcast.com