We're often told to keep our copy short and sweet - to just get to the point. And that works ... sometimes. But NOT for everyone in your audience. Done right, longer-form content is just as (if not more) effective than copy without a strong narrative structure and gradual build.
Our inspiration is a romance novel - "Part of Your World" by Abby Jimenez.
Join host Kate Hollis - conversion copywriter and part-time librarian - for an exploration of fiction as a way to gain actionable insight into business. Topics covered include:
-How typical sales strategies are written by and for the male perspective
-That longer, thoughtful content fosters trust and rapport
-When a formulaic approach is actually a good thing
-That women's perception and buying power are not to be underestimated
Purchase this title through my affiliate links on Amazon or My Bookshop.org storefront
Kate's copywriting - www.katehollis.co
Follow on IG - @betterwithbookspod @kateholliswrites
Book a consult - kate@katehollis.co
Inquiries - kate@betterwithbookspodcast.com