How often have you read "I'm going to let you in on a secret" or "what's your secret sauce?" in mainstream marketing?

Once I started paying attention, I started noticing the word 'secret" ALL over the place. In this episode, we're talking about what it means to invoke secrecy in your messaging - and if it's accomplishing what you think it is.

Our inspiration is a novel - "The Chicken Sisters" by KJ Dell'Antonia.

Join host Kate Hollis - conversion copywriter and part-time librarian - for an exploration of fiction as a way to gain actionable insight into business. Topics covered include:

-When secrets aren't actually secrets

-The importance of transparency

-Being aware of unintended consequences of certain word choices

-What is trauma-informed marketing

Purchase this title through my affiliate links on Amazon or My Bookshop.org storefront

Kate's copywriting - www.katehollis.co

Follow on IG - @betterwithbookspod @kateholliswrites

Book a consult - kate@katehollis.co

Inquiries - kate@betterwithbookspodcast.com