When creating your offers, where do you find yourself drawn first -- to create and innovate, or to respond to a need in the market?

In this episode, we're talking about how to find the right balance between creating offers that excite you AND that are data-driven.

Our inspiration is a novel - "Tomorrow and Tomorrow and Tomorrow" by Gabrielle Zevin.

Join host Kate Hollis - conversion copywriter and part-time librarian - for an exploration of fiction as a way to gain actionable insight into business. Topics covered include:

-The complexities of having co-founders who are also friends

-The impact of disabilities and mental health on entrepreneurs

-Different approaches to offer creation

-Balancing creativity with the realities of running a business

Purchase this title through my affiliate links on Amazon or My Bookshop.org storefront

Kate's copywriting - www. katehollis.co

Follow on IG - @betterwithbookspod @kateholliswrites

Inquiries - kate@betterwithbookspodcast.com