We've all been there. You're THISCLOSE to a sale, but your lead is hesitant to commit.

A certain amount of push-and-pull is healthy ... but how can you break the cycle when it's a client you KNOW you can help? What steps can you take in your brand and sales process to minimize this happening?

Our inspiration in this episode is a fantasy/romance novel - "A Touch of Darkness" by Scarlett St. Clair.

Join host Kate Hollis - conversion copywriter and part-time librarian - for an exploration of fiction as a way to gain actionable insight into business.

Topics covered include:

- Communicating with a lead that is shopping around

- Where your overall brand and visibility come into play in the sales cycle

- The value of showing the human behind the brand

- When overconfidence can come back to bite you

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